Demystifying Design for Developers
Manish Chiniwalar - Product Manager, Multunus Software | Manoj Mani Nair, PGDPD, National Institute of Design
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Disclaimer
The views and opinions expressed here are solely my own and do
not necessarily represent the views of National Institute of Design
or any of my previous employers.
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Agenda
1 Why, What & How of Design
2 Design Process Micro-Workshop
3 Usability & Validating your design
+ Pursuing Design
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What is Design?
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What is User Experience Design?
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Let’s Bust Some Myths !
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Myth #1 User Experience Design? Oh you mean User Interface Design!
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Myth #1 User Experience Design? Oh you mean User Interface Design!
Reality
User Experience Design
User
Interface
Design
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Myth #2 UX is just another step to make a better product
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Myth #2 UX is just another step to make a better product
Reality
UX is a Process
UX is Iterative
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Myth #3 User Experience? That’s the Designer’s job.
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Myth #3 User Experience? That’s the Designer’s job.
Reality Organization
Design
Ideally…
Organization-wide design centric
culture makes everything about the
product much better. Much more than
any individual designer or team.
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Myth #4 User Experience is just about listening to the user.
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Myth #4 User Experience is just about listening to the user.
Reality
User Needs Business Goals
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Then What Is UX Design?
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Then What Is UX Design?
User Research
Brainstorming
User Interface Design
Prototyping
Usability Testing
Design Process
Personas
Scenarios
Interaction Design
Visual Design
Information Design
Information Architecture
Customer Journey Map
Customer Value
Storytelling
Typography
User Centric Design
Minimum Viable Product
Design Management
Data Visualization
Design Thinking
Empathy
Experience Design
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… for this session
Understanding
Empathy
The Design
Process
Usability
Testing
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Understanding Empathy
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How many of you can draw?
Activity #1
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If she can, you can
http://youtu.be/Yi86XsEZoFM
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Draw a Tree
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Draw a House
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Draw a Home
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Articulating Empathy: Personas
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Design Process
Activity #2
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Themes
1 Collaborating Notes
2 Travel for Weekend Getaways
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Creating Personas
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Demographics Behaviors
Frustrations
Goals
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Ideate
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Synthesize Ideas: Wireframing
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Usability Testing
Activity #3
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You don’t need a working app!
http://youtu.be/9wQkLthhHKA
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Resources
Wireframing
Pen and Paper
Gliffy
Powerpoint or Keynote
Prototyping
POP - Mobile Designs
MarvelApp
InvisionApp
Proto.io
Online User Testing
peek.usertesting.com
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Summary
Understand
the User
Conceptual
Design
Prototype
Evaluate &
Iterate