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Demystifying Design for Developers Manish Chiniwalar - Product Manager, Multunus Software | Manoj Mani Nair, PGDPD, National Institute of Design

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Disclaimer The views and opinions expressed here are solely my own and do not necessarily represent the views of National Institute of Design or any of my previous employers.

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Agenda 1 Why, What & How of Design 2 Design Process Micro-Workshop 3 Usability & Validating your design + Pursuing Design

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What is Design?

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What is User Experience Design?

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Let’s Bust Some Myths !

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Myth #1 User Experience Design? Oh you mean User Interface Design!

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Myth #1 User Experience Design? Oh you mean User Interface Design! Reality User Experience Design User Interface Design

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Myth #2 UX is just another step to make a better product

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Myth #2 UX is just another step to make a better product Reality UX is a Process UX is Iterative

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Myth #3 User Experience? That’s the Designer’s job.

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Myth #3 User Experience? That’s the Designer’s job. Reality Organization Design Ideally… Organization-wide design centric culture makes everything about the product much better. Much more than any individual designer or team.

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Myth #4 User Experience is just about listening to the user.

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Myth #4 User Experience is just about listening to the user. Reality User Needs Business Goals

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Then What Is UX Design?

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Then What Is UX Design? User Research Brainstorming User Interface Design Prototyping Usability Testing Design Process Personas Scenarios Interaction Design Visual Design Information Design Information Architecture Customer Journey Map Customer Value Storytelling Typography User Centric Design Minimum Viable Product Design Management Data Visualization Design Thinking Empathy Experience Design

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… for this session Understanding Empathy The Design Process Usability Testing

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Understanding Empathy

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How many of you can draw? Activity #1

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If she can, you can http://youtu.be/Yi86XsEZoFM

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Draw a Tree

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Draw a House

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Draw a Home

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Articulating Empathy: Personas

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Design Process Activity #2

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Themes 1 Collaborating Notes 2 Travel for Weekend Getaways

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Creating Personas

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Demographics Behaviors Frustrations Goals

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Ideate

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Synthesize Ideas: Wireframing

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Usability Testing Activity #3

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You don’t need a working app! http://youtu.be/9wQkLthhHKA

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Resources Wireframing Pen and Paper Gliffy Powerpoint or Keynote Prototyping POP - Mobile Designs MarvelApp InvisionApp Proto.io Online User Testing peek.usertesting.com

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Summary Understand the User Conceptual Design Prototype Evaluate & Iterate

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Pursuing Design

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nid.edu
 admissions.nid.edu
 portfolio.nid.edu

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Resources http://designforhackers.com/ https://hackdesign.org/ http://www.lukew.com/ http://uxmag.com/

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Attributions https://www.youtube.com/watch?v=Yi86XsEZoFM http://youtu.be/9wQkLthhHKA http://thenounproject.com/