Tamara Niesen
Head of Product Marketing, Shopify Plus
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Being customer
obsessed at a product
first organization.
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intimacy = empathy
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in·ti·ma·cy
/’in(t)ǝmǝsē/
noun
noun: intimacy
1. Close familiarity or friendship;
closeness
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= =
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Dev
Eng
UX
PM
= intimate
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How can you get intimate?
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A day in the life Bring them together
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A day in the life
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What business
problems are they
trying to solve?
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What business
problems are they
trying to solve?
What does
success look like?
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What business
problems are they
trying to solve?
What does
success look like?
What is preventing
these problems
from being
solved?
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What business
problems are they
trying to solve?
What does
success look like?
What would make
their life easier?
What is preventing
these problems
from being
solved?
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Bring them together
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intimacy = empathy
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PMM
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PMM
Intimacy
+
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PMM
Intimacy
+
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PMM
Intimacy
Empathy
=
+
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Add value
Create first team
environment
Represent voice of
customer
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PMM
Intimacy
Empathy
=
+
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PMM
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Don’t just deliver the
ingredients.
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Don’t just deliver the
ingredients. Deliver
the recipe.