How Should I Deliver My Content?

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AN INFORMAL CASE STUDY Steve Estabrook SO HOW SHOULD I DELIVER MY CONTENT? - WRITTEN TEXT, SLIDE-DECK, VIDEO OR AUDIO?

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DELIVERING CONTENT You have - or should have the content. Now the question is - how do you deliver it?

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DELIVERING CONTENT I had content to deliver and this is what I found.

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DELIVERING CONTENT My original content: 166 main written messages about 20 supporting articles The content was my story that unfolded during a period of extreme grief I had been experiencing.

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DELIVERING CONTENT If you are interested in the backstory - it is here. Click the image for the article.

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DELIVERING CONTENT The original essay content was compiled in 8 pdf f iles. I created a web site to house them in December, 2019. In June, 2020 the site was re-cast to the name “Facing Grief - The Essays” The Facing Grief web site as it is today

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DELIVERING CONTENT So how did it go as text-based? In 2020 some found the material. Again it is about grief so it’s not your “normal” content. Not dramatic views in any way. 2021 had minimal visitors.

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DELIVERING CONTENT How about video? Only some essays would transfer well to video. Several were built. The effort - too labor intensive. And the You Tube channel? No one noticed! Here’s an essay as a video

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DELIVERING CONTENT How about slide decks? Here’s an essay as a slide deck. The content had a tough time becoming visual like video. A lot of effort for minimal views although some were from foreign countries.

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DELIVERING CONTENT Finally, the last attempt was really a by-product of a technique I used to deal with my grief. Verbalizing the written essays was a great help in dealing with the issues of loss. Saying out loud what is written provided a great deal of comfort in the long run. The audio option.

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DELIVERING CONTENT The audio option. Over 60 essays had been narrated. Groups of essays were initially identi f ied for a weekly release. Each Wednesday a new podcast was available on the SoundCloud. Here’s an essay as a podcast.

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DELIVERING CONTENT The audio option. There has been a consistent audience over time. This is without any promotion with an obscure topic.

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DELIVERING CONTENT The audio option. What is interesting is the location of the listeners. They are from everywhere!

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DELIVERING CONTENT The conclusion is obvious! The spoken word is it. Of course promotion and marketing will make a big difference for you. But for a person not doing any of that - my informal case study shows a podcast is the way to go!

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DELIVERING CONTENT The essay “Calling” in it’s various formats: The various presentations The written essay “Calling” on the essaysongrief.org web site “Calling” as a video on You Tube The essay “Calling” as a Slide-deck on Slideshare As an audio podcast on SoundCloud

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DELIVERING CONTENT Postscript. Twelve essays have been packaged as “Facing Grief - Selected Essays” and published to Apple Books in March, 2022. It is obvious that an audio book will be next!