Beyond Borders: Essential Steps for WordPress Multilingual Success

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Beyond Borders Essential Steps for WordPress Multilingual Success Chiaki Kouno February 21, WordCamp Asia 2025 in Manila, Philippines

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● 15+ years with WordPress ● Hong Kong and Japan ● Marketing Rep. at Vektor, Inc. (WordPress themes/plugins) ＠chiaki_kouno

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My previous talks about multilingual websites ● WordCamp Tokyo 2019 ● WordCamp Japan 2021 ＠chiaki_kouno

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Which plugin should I use?

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Bogo WPML Polylang GTranslate Multisite Language Switcher WEGLOT Multilingual Press Top３: Bogo WPML Polylang Which plugin should I use?

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Which plugin should I use?

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Multilingual Plugin Comparison Table I will share the QR code later! Based on 2021 data. Verify the latest features before use.

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How Should I Translate my content? Manual Translation Hybrid Approach AI / Machine Translation

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How Should I Translate my content? Manual Translation Hybrid Approach AI / Machine Translation

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How Should I Translate my content? Manual Translation Hybrid Approach AI / Machine Translation

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How Should I Translate my content? Manual Translation Hybrid Approach AI / Machine Translation

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What’s the BEST combination of Plugins and Translation Methods?

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What’s the BEST combination of Plugins and Translation Methods? STOP

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What is your Ultimate Goal? Is it to increase traffic? Boost sales? Expand globally?

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Is Choosing the Best Plugin & Translating Well, Enough?

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No Is Choosing the Best Plugin & Translating Well, Enough?

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Common Pitfalls in Creating Multilingual Websites Unfamiliar Phrases Culturally Mismatched Content Poorly Received Designs

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Common Pitfalls in Creating Multilingual Websites Unfamiliar Phrases Culturally Mismatched Content Poorly Received Designs

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Common Pitfalls in Creating Multilingual Websites Unfamiliar Phrases Culturally Mismatched Content Poorly Received Designs

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Common Pitfalls in Creating Multilingual Websites Unfamiliar Phrases Culturally Mismatched Content Poorly Received Designs

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Unfamiliar Phrases Culturally Mismatched Content Poorly Received Designs Common Pitfalls in Creating Multilingual Websites

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Focus! Localization

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Focus! Localization 🚩 Phrases: 🌏 Content: 🎨 Designs:

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🚩 Phrases: locally common (SEO) 🌏 Content: 🎨 Designs: Focus! Localization

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🚩 Phrases: locally common (SEO) 🌏 Content: culturally aligned 🎨 Designs: Focus! Localization

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🚩 Phrases: locally common (SEO) 🌏 Content: culturally aligned 🎨 Designs: locally resonant Focus! Localization

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Know your target market better! 🚩 Phrases: locally common (SEO) 🌏 Content: culturally aligned 🎨 Designs: locally resonant Focus! Localization

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Entry: Popular Social Media Exit: Common Payment Methods Localizing Website Entry & Exit Points

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Entry: Popular Social Media Exit: Common Payment Methods Localizing Website Entry & Exit Points https://datareportal.com/

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Localizing Website Entry & Exit Points https://datareportal.com/reports/digital-2024-hong-kong https://datareportal.com/reports/digital-2024-japan https://datareportal.com/reports/digital-2024-philippines

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Entry: Popular Social Media Exit: Common Payment Methods Localizing Website Entry & Exit Points

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Localization 　Just Translation ≠

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Localization 　Just Translation Getting feedback from local users/experts ≠

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Localization 　Just Translation Start with culturally similar regions Getting feedback from local users/experts ≠

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Localized? Right Plugin? Enough?

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● Market Research ● Familiarity with the Market ● Personal Experience Starting a Business Locally

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● Will your approach work? ● Do you have enough market insight? Your Next Target Market

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Workflow for Building a Multilingual Website 2 3 4 5 6 7 8 9 Market Research & Analysis Marketing Activities Strategic Planning for Target Markets Content Translation & Localization Design Optimization (UI/UX) Technical Setup (Server, CMS, Plugin) Website Testing Post-Launch Evaluation & Improvement 1 Goal Setting

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Workflow for Building a Multilingual Website 2 3 4 5 6 7 8 9 Marketing Activities Strategic Planning for Target Markets Content Translation & Localization Design Optimization (UI/UX) Technical Setup (Server, CMS, Plugin) Website Testing Post-Launch Evaluation & Improvement 1 Market Research & Analysis Goal Setting

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Before We Close

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Multilingual Success = More Than Just Translation

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Multilingual Success = More Than Just Translation Localization, Culture, Design

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Multilingual Success = More Than Just Translation Localization, Culture, Design + Market Research, Goal Setting, Strategy, Optimization

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Thank you! https://chiakikouno.com/wca2025/ Take a 10-minute survey! ● Today’s slides ● Plugin list and comparisons ● Multilingual site survey form

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Special Thanks to WCAsia 2025, WordPress Community, Team Vektor,Inc., and YOU~!