What’s new in Multi
Location Local SEO
Michel van Luijtelaar
GMBapi.com
Speakerdeck.com/slides4_gmbapi
linkedin.com/company/gmbapi
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GMBapi.com - Local Search Software
GMBapi.com - Local Search Software
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Your talk title here
Three key topics
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Your talk title here
What’s new?
How to impact
results? Dissect your GMB
in 30 Min
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Your talk title here
What’s new in Local SEO?
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“46% of Global Search
queries have a local intent”
* Google
Did you know?
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.. change is coming
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“Shopping, Hotels and Flights were
positioned as Vertical Search”
*Mike Blumenthal Near Media 29th March
Is Local Vertical Search?
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“Google is doing
pre-emptive changes to
Local Search?”
Is the SERP changing?
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“Reviews are pulled in from
relevant review aggregator website
(3rd party)”
Did you know?
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“You can link your social media
platforms on Google business
profile”
* Fully Launched October 23
Did you know?
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“Search Generative Experience in
local is not coming anytime soon”
* Michel van Luijtelaar Brighton 2024
Did you know?
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“Business Profile / Maps data is
alive thanks to Google (‘s user)
Updates”
Did you know?
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“Google Merchant Center Next now
features cars and cheese sandwiches”
* Rolled out Q1 2024
Did you know?
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“Keywords triggering
Business Profiles are
available”
Did you know?
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“Apple Business Connect is the
SECOND most important Local
platform”
* Michel van Luijtelaar Brighton SEO 2024
Did you know?
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Looking at 1k+ EU Locations
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.. increasing since early 2023
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“When we add impressions from
Map Pack (on SERP), Apple's share
falls to 1% ”
* GMBapi Data in the EU in 2023 across the EU
Did you know?
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Your talk title here
How to impact results?
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“Testing local marketing strategies ”
The biggest impact?
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“Your Local SEO software partner can
impact growth heavily - 6% impression
& 9% actions”
* GMBapi.com test on 23 markets
Did you know?
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“One consistent success factor is not
letting the software providers judge
their own homework”
Did you know?
* GMBapi.com test on 23 markets
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“Citations, social media links and
posts do not impact the growth of
Google Business Profile impressions”
Did you know?
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“Social Media Links & Posts do
push your competitors down the
SERP”
Did you know?
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“30% of consumers read reviews
for local businesses”
Did you know?
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“9/10 consumers consider Google
Reviews as trustworthy as personal
recommendations”
Did you know?
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“Reviews are a major ranking
factor”
Did you know?
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“leads to 0.31% increase in
impressions and actions (calls /
clicks / nav) and 0.14% increase in
rating”
Did you know that every 1% increase in your reply rate…
* 2023 correlation analysis GMBapi.com customers
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“The longer it takes you to reply the
more likely your conversion rate is
to drop”
Did you know that for 90% of our customers..
* 2023 correlation analysis GMBapi.com customers
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“Reverse engineer reviews
….required for a certain ranking”
Did you know?
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Your talk title here
Dissect your Multi-Location
GMB account in 30 mins
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Your talk title here
Dissect Your Multi-Location GMB in 30 Min
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Do you need access to Posting,
….Reputation Management, Local
.Keywords, a Hygiene Overview and
Performance Data?
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For Free?
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Do you need it in 30 minutes and
without any further obligation?