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Elements of Mobile Design For Vinted Demo Day by Jonas Lekevicius

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Hi, my name is Jonas.

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Vinted iOS app designer.

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Talk about what mobile design is.

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Apps != Websites.

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Forces.

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Forces in Smartphones.

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Small,

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Small, Manipulated directly,

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Small, Manipulated directly, Used everywhere,

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Small, Manipulated directly, Used everywhere, Apps are native to OS.

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Mobile Design Principles and Differences

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No space for persistent navigation, branding, side elements.

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Branding through colors, typography, UI elements.

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Only real brand visibility: icon and splash screen.

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Limited navigation options: back, gesture-based menu.

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On Android there is system back button.

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Focused screens: nothing unnecessary.

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Limited number of actions in each situation.

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Priorities: show an action, or put it in overflow menu?

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No :hover.

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Visible controls, succinct explanations.

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Finger-friendly tap targets.

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Limited maximum number of items per screen - even less with keyboard.

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Obstruction of view.

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By hand or keyboard.

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Easy, fast inputs.

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Not everything can fit into one screen, but everything can be easy to understand.

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OS-specific design.

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Helvetica Roboto

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Helvetica Avenir Roboto

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Mobile design patterns.

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Chat bubbles from sides, input field in the bottom, above the keyboard.

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Assumption about little computer literacy.

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Screen sizes.

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Delight vs Features.

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Little space Branding through UI Few actions per screen Visible UI elements Large UI elements Obstruction of view OS-specific design Mobile design patterns Friendly to new users Perfectly fitting the screen Delightful UI execution

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The End