Startup MBA~Customer Successの極意

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$VTUPNFS4VDDFTTͷۃҙ 4UBSUVQ.#"γϦʔζ

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S .BSLFUJOH 'JFME 4BMFT $VTUPNFS 4VDDFTT *OTJEF 4BMFT )3૊৫ઓུਓࡐͷ੒௕ $VTUPNFS3FMBUJPOTIJQ&OHBHFNFOU .JTTJPO7JTJPO7BMVF 'JOBODJBM $VTUPNFS *OUFSOBM 1SPDFTT )3 0SHBOJ[BUJPO .77 4USBUFHZ ίʔϙϨʔτϓϩηεʢ஌ࡒɾ๏཯ɾΨόφϯεFUDʣ 4UBLFIPMEFS3FMBUJPOT 69ઃܭϓϩμΫτ։ൃϓϩηε ඪ ४ Խ σ δ λ ϧ Խ σ M λ ׆ ༻ 'JOBODF7BMVBUJPO ઓུʢ1.''FBTJCJMJUZ4DBMBCJMJUZ%FGFOTJCJMJUZʣ

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اۀ Ձ஋ #4 1- Ձ஋ ɾݱࡏͷऩӹੑ ɾ#4ͷ݈શੑʢݱ༬ۚɺआۚʣ ɾݻఆࢿ࢈ͷՁ஋ γεςϜɺઃඋͳͲʣ ελʔτΞοϓͷՁ஋ʢόϦϡΤʔγϣϯʣΛܾΊΔཁૉ %FGFOTJCJMJUZ "TTFU ڝ߹༏Ґੑ ࢿ࢈ʣ ɾࣗࣾอ༗ςΫϊϩδʔͷलҳ͞ ɾ஌ࡒʢಛڐʣ ɾΤϯδχΞϝϯόʔͷೳྗٕज़ྗ ɾ1SPEVDUͷलҳੑ 5FDIOPMPHZ*1&OHJOFFSJOH ɾ.BSLFU*OTJHIU ɾ%BUBྔ%BUBϞσϧ ɾ%BUB%SJWFOܦӦͷϊ΢ϋ΢γεςϜ %BUB*OTJHIU ɾىۀՈͷۀքݖҖੑ$BQBCJMJUZ4LJMM ɾܦӦೳྗ ɾ.77ͷਁಁ౓ ɾ5FBNϝϯόʔͷ$BQBCJMJUZ ɾϝϯόʔͷΤϯήʔδϝϯτϞνϕʔγϣϯ $VMUVSF5FBN$90 /FUXPSLF⒎FDU #VTJOFTTSFMBUJPOTIJQ"TTFU #SBOE"XBSFOFTT.BSLFUJOH"TTFU 0QFSBUJPOBM&YDFMMFODF ɾόϦϡʔνΣʔϯͷ੒ख़౓ΧελϚʔରԠଆϊ΢ϋ΢ ʢϕετϓϥΫςΟεɺࣄྫɺϚχϡΞϧͳͲʣ ɾόϦϡʔνΣʔϯͷ੒ख़౓ίʔϙϨʔταΠυϊ΢ϋ΢ ʢҙࢥܾఆਝ଎Խͷ࢓૊ΈɺΨόφϯεɺίϯϓϥΠΞϯεͳͲʣ ɾωοτϫʔΫޮՌ ɾϦϨʔγϣϯγοϓΞηοτ ʢސ٬ɺϝσΟΞɺΨόϝϯτɺ౤ࢿՈɺ ϝϯλʔΞυόΠβʔɺαϓϥΠϠʔͳͲʣ ɾ޿ࠂҎ֎ͷސ٬֫ಘνϟωϧ ʢϝσΟΞϦϨʔγϣϯίϛϡχςΟʔ ΠϯϑϧΤϯαʔͳͲʣ ɾ޿ࠂʹΑΔ֫ಘνϟωϧ ɾϒϥϯυೝ஌౓ ɾઓུͷ໌֬͞ ɾઓུͷಠࣗੑ ɾΠϊϕʔγϣϯϞσϧ 4USBUFHZ

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1SF4FFE 4FFE 4FSJFT" 4FSJFT#d ʢεέʔϧΛ໨ࢦ͢ʣ 1SF*10 *10Λ໨ࢦ͢ʣ $1'14'Λ໨ࢦ͢ ʢ1.ୡ੒Λ໨ࢦ͢ʣ ʢ6OJUFDPOPNJDT݈શԽʣ 1PTU*10 *10ޙͷ੒௕ʣ $4ͷ $4' ࣄྫ ܦӦਞ͕$4Λཧղ͍ͯ͠Δ $4͕શࣾͰཧղ͞Ε͍ͯΔ σʔλɾυϦϒϯͳ$4͕࣮૷Ͱ͖͍ͯΔ 1SPBDUJWFͳ$4͕Ͱ͖͍ͯΔ 1SFEJDUJWFͳ$4͕Ͱ͖͍ͯΔ $4νʔϜ্ཱ͕͕͍ͪͬͯΔ $4ͷػೳ͕࣮૷͞Ε͍ͯΔ $4͕ձࣾͷϋϒʹͳ͍ͬͯΔ

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*EFBUJPO $1' 14' 1.' 554 4DBMF *10 1PTU *10 1SPEVDU .BSLFU 'PVOEFS 5FBN 'JOBODF $1' 3JTL 'PVOEFS*TTVF'JU 3JTL *OJUJBM$BQJUBMJ[BUJPO 3JTL 'PVOEFS3FBEJOFTT3JTL 5FDI 'FBTJCJMJUZ 3JTL 1SPEVDU -BVODI 3JTL #VSO3JTL 1JWPU5PMFSBUJPO3JTL 1.' 3JTL 'PVOEJOH5FBN #VJMEJOH3JTL $PGPVOEFS4IBSF"MMPDBUJPO 3JTL 6OJU &DPOPNJDT 3JTL (SPXUI 3JTL )JSJOHSJTL *10 3JTL *10४උ 3JTL 4UPDL%JMVUJPO3JTL $POHMPNFSBUF %JTDPVOU3JTL 1PTU*10(SPXUI 3JTL %FGFOTJCJMJUZ#VJMEJOH3JTL 'PVOEFSUP$&0 5SBOTGPSN3JTL 1PTU*10)3 SJTL 4VDDFTT4UBUVT 2VP3JTL 0QFSBUJPOCMBDLCPY3JTL 4VDDFTTPS3JTL 1SFTFFE 4FFE 4FSJFT" 4FSJFT#d 1SF*10 $&01VCMJD'JHVSF 5SBOTGPSN3JTL 5BMFOU3FUFOUJPO3JTL 'VOESBJTJOH3JTL $VMUVSF#SFBL3JTL

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ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ

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ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ ίετʹΑΔ ࠩผԽ

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ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ ػೳʹΑΔ ࠩผԽ

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IUUQTKQXTKDPNBSUJDMFT4#

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IUUQTXXXOJLLFJDPNBSUJDMF%(9/"4',2@5$"

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ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ ײ৘རศੑ ʹΑΔ ࠩผԽ

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ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ دΓఴ͍ʴ ސ٬ͷ੒ޭ

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TUBSFYQFSJFODF Λߟ͑Δ͜ͱ͕Ͱ͖Δ͔ʁ

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;[[[[[[[[[[[ "JS#/#$&0 ϒϥΠΞϯνΣεΩʔ͸ TUBS&YQFSJFODF ·Ͱ૝ఆͨ͠

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zސ٬ͷཧ૝ͷঢ়ଶz Λߟ͑Δ

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$VTUPNFS )FBMUI 4DPSF ࣌ؒ ௿ ߴ ސ٬ͷϥΠϑαΠΫϧ DIVSO DIVSO DIVSO Ձ஋௿ݮ Ձ஋௿ݮ Ձ஋௿ݮ 4UBSU 'JSTU 7BMVF 'JSTU 4VDDFTT DIVSO Ձ஋௿ݮ 3FQFBU 4VDDFTT ΞυϘΧγʔ

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ฏ҆อݥͷࣄྫ

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ݱ৔ͷࢦ਑ʢόϦϡʔʣ ݱ৔ͷ୲౰ऀ͸ ސ٬ମݧͷ޲্ͱ ۀ຿໨ඪ͕Ұக͍ͯ͠Δ৔߹ͷΈ ݱ৔ͰࢪࡦΛ࣮ࢪ͢Δ

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γφϦΦ ฏ҆άϧʔϓͷ 69ϚωδϝϯτͰ͸ ސ٬ͷϥΠϑαΠΫϧʹ͓͍ͯ ମݧ͕ൃੜ͢ΔγφϦΦͷ શͯΛ໢ཏ͠ͳ͚Ε͹ͳΒͳ͍

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ϓϩδΣΫτɿ શͯͷγφϦΦશͯͷνϟωϧ શͯͷ݁ՌΛ໢ཏ ʮΞϑλʔσδλϧʯΑΓ

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಄΋ຬ଍ͯ͠ ৺΋ຬ଍ͨ͠ ঢ়ଶΛ࡞ΕΔ͔ ಄ʢϩδοΫ΍ػೳʣ ͚ͩͰຬ଍͍ͯ͠Δͱ Ձ֨ڝ૪ʹؕΔ

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IUUQTXXXBNFSJDBCVDPNTPGUXBSF

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೥͝Ζʹ͸ ΧελϚʔαΫηε͕ *5͚ͩͰͳ͘ඇ*595FDIʹ΋ ޿͕͖ͬͯͨ

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IUUQTXXXTMJEFTIBSFOFU#BUUFSZ@7FOUVSFTTPGUXBSF

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ςΫϊϩδʔΠϯϑϥ ͷਐԽ

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ғ͍ࠐΈڝ૪Ϟσϧ͔Β ϢʔβʔαΠυΠϊϕʔγϣϯڞ૑Ϟσϧ΁

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ैདྷܕͷYYϞσϧ ʢैདྷܕͷόϦϡʔνΣʔϯϞσϧʣ ސ٬ ސ٬ ސ٬ ࣗࣾ αϓ ϥΠϠʔ αϓ ϥΠϠʔ αϓ ϥΠϠʔ 74 74 ਨ௚౷߹࿈߹ ਨ௚౷߹࿈߹ ਨ௚౷߹࿈߹ ɾࣗલओٛ ɾғ͍ࠐΈ ɾαϓϥΠαΠυ Τίϊϛʔ ɾചΓ੾ΓܕϞσϧ ࣗࣾ ࣗࣾ

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ങ͍खͷ ަবྗ ചΓखͷަবྗ ୅ସ඼ͷڴҖ ৽نࢀೖͷڴҖ ۀքͷڝ૪ঢ়گ ϚΠέϧϙʔλʔͷڝ૪ઓུ' ϑΝΠϒϑΥʔεʣϞσϧ

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ސ٬ ސ٬ ސ٬ αϓ ϥΠϠʔ αϓ ϥΠϠʔ αϓ ϥΠϠʔ ΤίγεςϜ ɾ/YY/ ɾ͕ࣗࣾਅΜதʹཱͪ ϓϩσϡʔε ʢΦʔέετϨʔτ"1*׆ ༻ʣ ɾސ٬ͷ੒ޭΛߟ͑ͯ ॊೈʹ૊Έ߹ΘͤΛม͑ -57Λ࠷େԽ͢Δ //ͰΤίγεςϜΛ࡞ΓओಋݖΛѲΔ ʢΞϑλʔσδλϧͷΤίγεςϜϞσϧʣ ࣗࣾ

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ΧελϚʔͱͷ $PDSFBUJPO ΧελϚʔαΠυ Πϊϕʔγϣϯ αϓϥΠαΠυͱͷ $PDSFBUJPO "1*࿈ܞ ୅ସ඼ͷڴҖ ࣗΒ୅ସ඼Λ ࡞Δνϟϯε ৽نࢀೖͷڴҖ ࣗΒ৽نࢀೖΛ ࡞Δνϟϯε ۀքͷڝ૪ঢ়گ ۀքͷڞ૑ঢ়گ "1*࿈ܞ ڞ૑ઓུ $$ $P$SFBUJPO Ϟσϧ

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ചΔํ๏ Ϗδωε Ϟσϧ

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ސ٬͸ܾ·ͬͨײ֮Ͱ ಉ͡঎඼͕ ܁Γฦ͠ૹΒΕͯ͘Δ͚ͩͷఆֹൢചʹ Ϣʔβʔ͸ϝϦοτΛײ͡ͳ͘ͳͬͨ αϒεΫϦϓγϣϯ͸ ·͞ʹͦΜͳײͩͬͨ͡

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ʮΧελϚʔαΫηεͱ͸Կ͔ʯΑΓ

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σδλϧ࣌୅Λੜ͖ൈͨ͘Ίʹ͸ ΧελϚʔαΫηε͸ඞਢʹͳͬͨ

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ΧελϚʔαΫηε͸ ೥Λڥʹඇιϑτ΢ΣΞʹ΋ ޿͕ͬͨ

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ιχʔ ΋ಋೖ

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ϦςϯγϣϯϞσϧ͸ɺ ࠷৽Խ࠷దԽ͞Εଓ͚Δ

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ʮ.BB4ϞϏϦςΟֵ໋ʯΑΓ

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ʮ.BB4ϞϏϦςΟֵ໋ʯΑΓ

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ʮ.BB4ϞϏϦςΟֵ໋ʯΑΓ

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ʮ.BB4ϞϏϦςΟֵ໋ʯΑΓ

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ʮ.BB4ϞϏϦςΟֵ໋ʯΑΓ

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ϦςϯγϣϯϞσϧ αϒεΫϦϓγϣϯΛಋ ೖͨ͠اۀ͸ฏۉͯ͠ ഒۀ੷Λ৳͹͍ͯ͠Δ IUUQTKQ[VPSBDPNSFTPVSDFTVCTDSJQUJPOFDPOPNZJOEFY

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IUUQTDEOBLGTUIBUFOBDPNJNBHFTGPUPMJGFNNJDLFZLL QOH $SFBUJWF $MPVE ͷൃද

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αϒεΫϦϓγϣϯ ͱ͸ސ٬͕࢖͍ͨ͘ͳΔ ؾ࣋ͪΛ࡞Δ͜ͱ

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Ϟσϧͷൺֱ

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