Slide 1

Slide 1 text

SEO for everyone

Slide 2

Slide 2 text

No content

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

9 million+ installs of Yoast SEO worldwide

Slide 7

Slide 7 text

SEO stuff that’s solved

Slide 8

Slide 8 text

Voice search has changed all of search

Slide 9

Slide 9 text

• Technical SEO • Content SEO How do we split up SEO?

Slide 10

Slide 10 text

• Discovery - where is it? • Indexing - what is it? • Ranking - how good / important is it? What if we split it up like this:

Slide 11

Slide 11 text

Discovery

Slide 12

Slide 12 text

• Direct URL submission • Links • XML Sitemaps • API’s Discovery of content:

Slide 13

Slide 13 text

For the user, Discovery is a solved problem.

Slide 14

Slide 14 text

Indexing

Slide 15

Slide 15 text

• Content and meta data • Canonicalization • Rendering • hreflang and other concerns Indexing of content:

Slide 16

Slide 16 text

For a basic WordPress site, Indexing is also a solved problem.

Slide 17

Slide 17 text

Ranking

Slide 18

Slide 18 text

• Quality • Authority / External links • Internal links / Site structure • Quality • Quality Ranking of content:

Slide 19

Slide 19 text

• What is “quality”? Can we define that better? • Released in Yoast SEO 10.0 Recalibration

Slide 20

Slide 20 text

No content

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

Your content will be discovered.

Slide 23

Slide 23 text

Your content will be 
 indexed.

Slide 24

Slide 24 text

But will you get it 
 ranked?

Slide 25

Slide 25 text

Rich snippets everywhere

Slide 26

Slide 26 text

No content

Slide 27

Slide 27 text

How does this work?

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

No content

Slide 30

Slide 30 text

Heading slide

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

As Schema gets more use, it becomes more of a requirement for ranking.

Slide 33

Slide 33 text

In 2019, more types of results will require Schema.

Slide 34

Slide 34 text

Why??

Slide 35

Slide 35 text

No content

Slide 36

Slide 36 text

No content

Slide 37

Slide 37 text

No content

Slide 38

Slide 38 text

No content

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

The dream: - easy content management - seamless schema.org markup

Slide 42

Slide 42 text

How-to block - 2nd iteration

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

You won’t have to think about Schema.

Slide 45

Slide 45 text

No content

Slide 46

Slide 46 text

No content

Slide 47

Slide 47 text

Data types - Text - Images - Date / Time / DateTime - URLs - Maybe a few more

Slide 48

Slide 48 text

No content

Slide 49

Slide 49 text

- JobPosting - Recipe - Event - Organization / LocalBusiness - Person / Author / Profile We’re planning to build - Review - etc. - etc.

Slide 50

Slide 50 text

No content

Slide 51

Slide 51 text

No content

Slide 52

Slide 52 text

For millions of sites*, schema will become effortless. * using Yoast SEO

Slide 53

Slide 53 text

Welcome to a world of blocks

Slide 54

Slide 54 text

A bit of re-cap

Slide 55

Slide 55 text

Discovery

Slide 56

Slide 56 text

Indexing

Slide 57

Slide 57 text

Ranking

Slide 58

Slide 58 text

2019 will rock.* * if you use Yoast SEO ;)

Slide 59

Slide 59 text

No content