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SEO for everyone
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9 million+ installs of Yoast SEO worldwide
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SEO stuff that’s solved
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Voice search has changed all of search
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• Technical SEO • Content SEO How do we split up SEO?
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• Discovery - where is it? • Indexing - what is it? • Ranking - how good / important is it? What if we split it up like this:
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Discovery
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• Direct URL submission • Links • XML Sitemaps • API’s Discovery of content:
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For the user, Discovery is a solved problem.
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Indexing
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• Content and meta data • Canonicalization • Rendering • hreflang and other concerns Indexing of content:
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For a basic WordPress site, Indexing is also a solved problem.
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Ranking
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• Quality • Authority / External links • Internal links / Site structure • Quality • Quality Ranking of content:
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• What is “quality”? Can we define that better? • Released in Yoast SEO 10.0 Recalibration
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Your content will be discovered.
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Your content will be indexed.
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But will you get it ranked?
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Rich snippets everywhere
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How does this work?
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As Schema gets more use, it becomes more of a requirement for ranking.
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In 2019, more types of results will require Schema.
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Why??
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The dream: - easy content management - seamless schema.org markup
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How-to block - 2nd iteration
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You won’t have to think about Schema.
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Data types - Text - Images - Date / Time / DateTime - URLs - Maybe a few more
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- JobPosting - Recipe - Event - Organization / LocalBusiness - Person / Author / Profile We’re planning to build - Review - etc. - etc.
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For millions of sites*, schema will become effortless. * using Yoast SEO
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Welcome to a world of blocks
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A bit of re-cap
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Discovery
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Indexing
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Ranking
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2019 will rock.* * if you use Yoast SEO ;)
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