http://adactio.com/journal/4443/
For over a decade, we have
pretended that there’s a
mythical perfect size [viewport]
that every person will be using.
Jeremy Keith
“
Slide 9
Slide 9 text
Ethan Marcotte, Responsive Web Design, p. 3
The problem with this
approach is that we’re one
step removed from our actual
canvas: the browser window
Ethan Marco e
“
https://twitter.com/zeldman/status/166653639383973889
Layout is an
enhancement.
Ethan Marco e
“
Slide 12
Slide 12 text
http://bostonglobe.com
Slide 13
Slide 13 text
http://www.flickr.com/photos/splorp/6141775264/
Slide 14
Slide 14 text
The control which designers know
in the print medium, and often
desire in the web medium, is
simply a func on of the limita on
of the printed page.
http://www.alistapart.com/articles/dao/
“
John Allsopp
Slide 15
Slide 15 text
We should embrace the fact
that the web doesn’t have
the same constraints, and
design for this flexibility.
http://www.alistapart.com/articles/dao/
John Allsopp
“
My website will
meet you wherever
you are...
“
Trent Walton
http://trentwalton.com/2011/05/10/fit-to-scale/
Slide 19
Slide 19 text
MOBILE
DESKTOP
VS.
Slide 20
Slide 20 text
No content
Slide 21
Slide 21 text
No content
Slide 22
Slide 22 text
OWN A SMARTPHONE
2011-12
US ADULTS
46%
http://pewinternet.org/Reports/2012/Smartphone-Update-2012.aspx
http://pewinternet.org/Reports/2011/Smartphones.aspx
Slide 23
Slide 23 text
OWN A SMARTPHONE
2011-12
US ADULTS
46%
USE WEB ONLY ON PHONE
25%
http://pewinternet.org/Reports/2012/Smartphone-Update-2012.aspx
http://pewinternet.org/Reports/2011/Smartphones.aspx
Slide 24
Slide 24 text
OWN A SMARTPHONE
2011-12
US ADULTS
46%
USE WEB ONLY ON PHONE
25%
USE WEB ONLY ON PHONE
11%
http://pewinternet.org/Reports/2012/Smartphone-Update-2012.aspx
http://pewinternet.org/Reports/2011/Smartphones.aspx
Slide 25
Slide 25 text
OWN A SMARTPHONE
2011-12
US ADULTS
46%
USE WEB ONLY ON PHONE
25%
USE WEB ONLY ON PHONE
11%
http://pewinternet.org/Reports/2012/Smartphone-Update-2012.aspx
http://pewinternet.org/Reports/2011/Smartphones.aspx
<$30K FASTEST RATE OF ADOPTION
Slide 26
Slide 26 text
WHITE, NON-HISPANIC
2012
US ADULTS
52%
USE PHONE TO
BROWSE WEB
http://pewinternet.org/Reports/2012/Cell-Activities/Additional-Demographic-Analysis/Demographics.aspx
Slide 27
Slide 27 text
WHITE, NON-HISPANIC
2012
US ADULTS
52%
BLACK, NON-HISPANIC
60%
USE PHONE TO
BROWSE WEB
http://pewinternet.org/Reports/2012/Cell-Activities/Additional-Demographic-Analysis/Demographics.aspx
Slide 28
Slide 28 text
WHITE, NON-HISPANIC
2012
US ADULTS
52%
BLACK, NON-HISPANIC
60%
HISPANIC
66%
USE PHONE TO
BROWSE WEB
http://pewinternet.org/Reports/2012/Cell-Activities/Additional-Demographic-Analysis/Demographics.aspx
Slide 29
Slide 29 text
2013
US TEENS
USE WEB SOMETIMES ON PHONE
74%
http://pewinternet.org/Reports/2013/Teens-and-Tech.aspx
Slide 30
Slide 30 text
2013
US TEENS
USE WEB SOMETIMES ON PHONE
74%
USE WEB ONLY ON PHONE
25%
http://pewinternet.org/Reports/2013/Teens-and-Tech.aspx
Slide 31
Slide 31 text
2013
US TEENS
OWN A SMARTPHONE
37%
USE WEB SOMETIMES ON PHONE
74%
USE WEB ONLY ON PHONE
25%
http://pewinternet.org/Reports/2013/Teens-and-Tech.aspx
Slide 32
Slide 32 text
2013
US TEENS
OWN A SMARTPHONE
37%
USE WEB ONLY ON SMARTPHONE
50%
USE WEB SOMETIMES ON PHONE
74%
USE WEB ONLY ON PHONE
25%
http://pewinternet.org/Reports/2013/Teens-and-Tech.aspx
Slide 33
Slide 33 text
AT HOME
2010
SMARTPHONE USE
84%
http://googlemobileads.blogspot.com/2011/04/complimentary-copy-of-mobile-movement.html
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
Slide 34
Slide 34 text
AT HOME
2010
SMARTPHONE USE
84%
RANDOM DOWNTIMES
80%
http://googlemobileads.blogspot.com/2011/04/complimentary-copy-of-mobile-movement.html
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
Slide 35
Slide 35 text
AT HOME
2010
SMARTPHONE USE
84%
RANDOM DOWNTIMES
80%
WAITING IN LINE
76%
http://googlemobileads.blogspot.com/2011/04/complimentary-copy-of-mobile-movement.html
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
Slide 36
Slide 36 text
AT HOME
2010
SMARTPHONE USE
84%
RANDOM DOWNTIMES
80%
WAITING IN LINE
76%
AT WORK
64%
http://googlemobileads.blogspot.com/2011/04/complimentary-copy-of-mobile-movement.html
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
Slide 37
Slide 37 text
AT HOME
2010
SMARTPHONE USE
84%
RANDOM DOWNTIMES
80%
WAITING IN LINE
76%
AT WORK
64%
IN THE BATHROOM
39%
http://googlemobileads.blogspot.com/2011/04/complimentary-copy-of-mobile-movement.html
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
Slide 38
Slide 38 text
LIARS
2010
SMARTPHONE USE
61%
http://googlemobileads.blogspot.com/2011/04/complimentary-copy-of-mobile-movement.html
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
Slide 39
Slide 39 text
http://techcrunch.com/2012/01/12/ebay-forecasts-8b-in-mobile-commerce-volume-in-2012-paypal-will-reach-7b/
http://reviews.cnet.com/8301-13746_7-20030552-48.html
http://www.businessweek.com/news/2012-01-11/ebay-s-paypal-mobile-payment-volume-rose-to-4-billion-last-year.html
PAYPAL PAYMENTS
$4
BILLION
2011
SALES ON MOBILE
Slide 40
Slide 40 text
http://techcrunch.com/2012/01/12/ebay-forecasts-8b-in-mobile-commerce-volume-in-2012-paypal-will-reach-7b/
http://reviews.cnet.com/8301-13746_7-20030552-48.html
http://www.businessweek.com/news/2012-01-11/ebay-s-paypal-mobile-payment-volume-rose-to-4-billion-last-year.html
PAYPAL PAYMENTS
$4
BILLION
2011
SALES ON MOBILE
EBAY SALES $5
BILLION
Slide 41
Slide 41 text
http://techcrunch.com/2012/01/12/ebay-forecasts-8b-in-mobile-commerce-volume-in-2012-paypal-will-reach-7b/
http://reviews.cnet.com/8301-13746_7-20030552-48.html
http://www.businessweek.com/news/2012-01-11/ebay-s-paypal-mobile-payment-volume-rose-to-4-billion-last-year.html
PAYPAL PAYMENTS
$4
BILLION
2011
SALES ON MOBILE
EBAY SALES $5
BILLION
3-4 FERRARIS SOLD / MONTH @ EBAY
Slide 42
Slide 42 text
2012
US ADULTS >16
VISITED A LIBRARY WEBSITE
39%
http://libraries.pewinternet.org/2012/12/31/mobile-connections-to-libraries/
Slide 43
Slide 43 text
2012
US ADULTS >16
VISITED A LIBRARY WEBSITE
39%
VISITED IN PAST YEAR
25%
http://libraries.pewinternet.org/2012/12/31/mobile-connections-to-libraries/
Slide 44
Slide 44 text
2012
US ADULTS >16
VISITED ON MOBILE DEVICE
13%
VISITED A LIBRARY WEBSITE
39%
VISITED IN PAST YEAR
25%
http://libraries.pewinternet.org/2012/12/31/mobile-connections-to-libraries/
Slide 45
Slide 45 text
2012
US ADULTS >16
VISITED ON MOBILE DEVICE
13%
VISITED ON MOBILE DEVICE
33%
VISITED A LIBRARY WEBSITE
39%
VISITED IN PAST YEAR
25%
http://libraries.pewinternet.org/2012/12/31/mobile-connections-to-libraries/
Slide 46
Slide 46 text
“ There is no mobile web.
There is only The Web,
which we view in different
ways.
Stephen Hay
http://www.the-haystack.com/2011/01/07/there-is-no-mobile-web/
Slide 47
Slide 47 text
DESIGN
RESPONSIVE
WEB
Slide 48
Slide 48 text
Remember that RWD is a label
for something that the web
has always done na vely, but
that we chose to break.
https://twitter.com/anna_debenham/status/297328683721568256
Anna Debenham
“
Your CSS is interpreted as if the screen
were significantly wider than the phone
screen. This makes sure that your site’s
layout behaves as it does on a desktop
browser.
http://www.quirksmode.org/mobile/viewports2.html
“
Peter-Paul Koch
Slide 85
Slide 85 text
Slide 86
Slide 86 text
WITH VIEWPORT TAG
https://developer.mozilla.org/en-US/docs/Mobile/Viewport_meta_tag
GOOGLE
.9
30 RESULTS
PAGE LOAD TIME IN SECONDS
.4
2006
http://glinden.blogspot.com/2006/11/marissa-mayer-at-web-20.html
Slide 95
Slide 95 text
GOOGLE
.9
30 RESULTS
10 RESULTS
PAGE LOAD TIME IN SECONDS
.4
2006
http://glinden.blogspot.com/2006/11/marissa-mayer-at-web-20.html
Slide 96
Slide 96 text
Half a second delay caused a
20% drop in traffic. Half a
second delay killed user
sa sfac on.
http://glinden.blogspot.com/2006/11/marissa-mayer-at-web-20.html
“
Marissa Mayer
YOUTUBE “FEATHER”
http://blog.chriszacharias.com/page-weight-matters
98KB
FEATHER
ORIGINAL
1.2MB
Slide 99
Slide 99 text
Large numbers of people who
were previously unable to use
YouTube before were suddenly
able to.
http://blog.chriszacharias.com/page-weight-matters
“
Chris Zacharias
Slide 100
Slide 100 text
PERFORMANCE
IMPROVE
Slide 101
Slide 101 text
REDUCE SERVER REQUESTS
1
PERFORMANCE
IMPROVE
Slide 102
Slide 102 text
REDUCE SERVER REQUESTS
1
PERFORMANCE
IMPROVE
2 REDUCE BYTES SENT
My website will
meet you wherever
you are...
“
Trent Walton
http://trentwalton.com/2011/05/10/fit-to-scale/
Slide 171
Slide 171 text
LIBRARIES
OTHER
(THAT EXIST)
Slide 172
Slide 172 text
http://gvsu.edu/library
Slide 173
Slide 173 text
http://lib.virginia.edu
Slide 174
Slide 174 text
http://cantonpl.org
Slide 175
Slide 175 text
http://www.hendrix.edu/baileylibrary/
Slide 176
Slide 176 text
http://allisonlibrary.regent-college.edu/
Slide 177
Slide 177 text
RWD
LIBRARIES &
http://bit.ly/rwd-highered
Slide 178
Slide 178 text
SUPPORT
Slide 179
Slide 179 text
The absence of support for
@media queries is in fact the
first @media query.
http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu
“
Bryan Rieger