Static sites go all Hollywood

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STATIC SITES GO ALL HOLLYWOOD 7 7 @PHILHAWKSWORTH FRONTEERS, AMSTERDAM, 2015

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PHILHAWKSWORTH @ QUESTIONS SUGGESTIONS ARGUMENTS COMMENTS

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@philhawksworth PREVIOUS RANTS

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@philhawksworth I LOVE THE WEB

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AITCH TEE TEE PEE DOUBLE MEH – Alex Sexton 7 7 http://domain.com/path?query=lovely#hash @philhawksworth

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AITCH TEE TEE PEE DOUBLE MEH – Alex Sexton 7 7 @philhawksworth

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@philhawksworth http foobar.com http ://

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@philhawksworth http ://

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@philhawksworth KICKING UP A STINK CMS about 7 7

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@philhawksworth ALL FINE NOW

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@philhawksworth BUILDING FOR THE WEB CAN BE HARD 7 7

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@philhawksworth OMFG DEVICES

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@philhawksworth REMOVING OBSTRUCTIONS TO QUALITY 7 7

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@philhawksworth REMOVING OBSTRUCTIONS TO LONGEVITY 7 7

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@philhawksworth

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@philhawksworth SIMPLICITY 7 7

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BAKE, DON’T FRY @philhawksworth

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@philhawksworth BAKE, DON’T FRY – Aaron Swartz

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@philhawksworth I CARE ABOUT NOT HAVING TO MAINTAIN CRANKY AOLSERVER, POSTGRES AND ORACLE INSTALLS AARON SWARTZ, 2002

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@philhawksworth BEST FIT 7 7

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@philhawksworth FEW WRITES MANY READS

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@philhawksworth SIMPLICITY 7 7

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@philhawksworth HOLLYWOOD not very

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@philhawksworth DUMBING DOWN SIMPLIFYING is not 7 7

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@philhawksworth Empire State Building  New York Jim Mao Building  Shanghai Sears Tower  Chicago Petronas Towers Huala Lumpur Tapei 101 Taipei The size and lag of your parallax page

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@philhawksworth

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PLEASE DON'T TAKE MY FLASH AWAY FROM ME! – My buddy, Steve

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@philhawksworth DUMBING DOWN. SIMPLIFYING IT LET’S US FOCUS is not ON WHAT MATTERS

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@philhawksworth A MOMENT ABOUT THE BENEFITS 7 7

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@philhawksworth CHEAPER, SIMPLER HOSTING FEWER POINTS OF FAILURE FEWER VULNERABILITIES EASIER COMPLIANCE GREATER PORTABILITY SANDBOXED ENVIRONMENTS ATTRITION AVOIDANCE

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@philhawksworth CREDENCE 7 7

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@philhawksworth

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@philhawksworth BAKED WITH JEKYLL LARGE AUDIENCE RAPID ITERATIONS HOSTED STATICALLY

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@philhawksworth GOOGLE WEB FUNDAMENTALS

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@philhawksworth DEVELOPERS.GOOGLE.COM/WEB/FUNDAMENTALS

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@philhawksworth CONTENT ON GITHUB BAKED WITH JEKYLL SERVED STATIC BY GOOGLE

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@philhawksworth REDUCED RISK 7 7

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@philhawksworth GOOGLE YEAR IN SEARCH

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@philhawksworth

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@philhawksworth LARGE AUDIENCE INFREQUENTLY UPDATED LONG LIFE

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@philhawksworth 40 STORIES 52 LANGUAGES 2.6B SOCIAL IMPRESSIONS

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@philhawksworth CONTENT ABSTRACTED BAKED WITH “GORO” SERVED STATIC BY GOOGLE

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@philhawksworth STATIC SITES 7 7 are ALREADY MAINSTREAM

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@philhawksworth ENABLERS 7 7

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@philhawksworth FRONT END TOOLING 7 7

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@philhawksworth I’M A SOFTWARE ENGINEER WHAT LANGUAGE? JAVASCRIPT HA HA HA HA...!

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@philhawksworth GENERATORS AND TEMPLATING 7 7

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@philhawksworth STATICSITEGENERATORS.NET

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@philhawksworth 393

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@philhawksworth TAX M HIPSTER the

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@philhawksworth SIDE EFFECT as a STYLEGUIDE 7 7

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@philhawksworth ARTEFACT as an STYLEGUIDE 7 7

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@philhawksworth PROCESS as a STYLEGUIDE 7 7

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@philhawksworth

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@philhawksworth STYLEGUIDE BUILD MODULES PRODUCTION SITE TEMPLATES CONTENT SSG OPTIMISATION DEPLOYMENT

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@philhawksworth UNLESS IT’S PART OF YOUR BUILD, YOUR STYLEGUIDE IS JUST MORE DOCUMENTATION TO MAINTAIN

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@philhawksworth IT’S A SYSTEM. A LIVING BREATHING LIBRARY OF COMPONENTS ANNA DEBENHAM

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@philhawksworth AUTOMATION 7 7

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@philhawksworth GRUNT GULP BRUNCH BELCH BURP COUGH SNEEZE M M M

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@philhawksworth DEPLOY FASTER DEPLOY SAFER 7 7

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@philhawksworth UPDATE FASTER 7 7

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@philhawksworth FEEL MORE DYNAMIC 7 7

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@philhawksworth SURGE.SH

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@philhawksworth HIT THE CEILING 7 7

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@philhawksworth BECAUSE WE NEED A DEVELOPER MINDSET

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@philhawksworth A DEVELOPER MINDSET IS NOT ALWAYS VERY HOLLYWOOD

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@philhawksworth A DEVELOPER MINDSET IS NOT ALWAYS VERY HOLLYWOOD

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@philhawksworth WE STILL WANT THE SHIZZLE

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@philhawksworth AND WE WANT TO MANAGE CONTENT OURSELVES

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@philhawksworth LET’S LOOK AT COMMON COMPLEXITY

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@philhawksworth DEV ENVIRONMENTS QA ENVIRONMENT STAGING ENVIRONMENT VIEWS SERVER LOGIC DATA CACHE VIEWS SERVER LOGIC USER ADMIN PRODUCTION ENVIRONMENT

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@philhawksworth REDUCE COMPLEXITY

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@philhawksworth OTHER PEOPLE’S PLUMBING

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@philhawksworth OTHER PEOPLE’S PLUMBING

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@philhawksworth USER STATIC PROD ENV ADMIN DEPLOY AAS SSG DEV ENVIRONMENTS BUILD CONTENT AAS REPO

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@philhawksworth BUT THAT’S NOT SIMPLIFYING! 7 7

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@philhawksworth IT’S ABOUT SHIFTING COMPLEXITY 7 7

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@philhawksworth OUTSOURCE COMPLEXITY 7 7

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@philhawksworth DISTANCE THE USER FROM THE COMPLEXITY 7 7

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@philhawksworth SOURCE CONTENT AT BUILD TIME (NOT EXECUTION TIME)

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@philhawksworth JEKYLL DATA

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@philhawksworth {{ site.data.FILENAME.object }}

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@philhawksworth CONTENTFUL.COM

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@philhawksworth DECOUPLES THE CONTENT ADMINISTRATION from THE PRODUCTION ENVIRONMENT

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@philhawksworth USER STATIC PROD ENV ADMIN DEPLOY AAS SSG DEV ENVIRONMENTS BUILD CONTENT AAS REPO CONTENTFUL

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@philhawksworth

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@philhawksworth ROOTS ROOTS.CX

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@philhawksworth HOSTING

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@philhawksworth “HOSTING PLUS” 7 7

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@philhawksworth “HOSTING WITH BENEFITS” 7 7

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@philhawksworth NETLIFY.COM

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@philhawksworth USER STATIC PROD ENV ADMIN DEPLOY AAS SSG DEV ENVIRONMENTS BUILD CONTENT AAS REPO CONTENTFUL

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@philhawksworth USER STATIC ADMIN BUILD AND HOSTING AAS SSG DEV ENVIRONMENTS BUILD CONTENT AAS REPO NETLIFY CONTENTFUL

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FORMERLY BITBALLOON 7 7

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@philhawksworth http://www.netlify.com

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COMMIT HOOKS AND BUILDS

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@philhawksworth http://www.netlify.com

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COMMAND LINE INTERFACE

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@philhawksworth WEB HOOKS NOTIFICATIONS CONTROL OF HEADERS BASIC AUTH

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@philhawksworth USER STATIC ADMIN BUILD AND HOSTING AAS SSG DEV ENVIRONMENTS BUILD CONTENT AAS REPO NETLIFY CONTENTFUL

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@philhawksworth LIMITATIONS 7 7

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@philhawksworth PERSONALISATION VERY VERY LARGE SITES USER GENERATED CONTENT

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@philhawksworth WHY DO WE HAVE A SITE AND HOW DO WE USE IT? LISA WELCHMAN

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@philhawksworth BEST FIT 7 7

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@philhawksworth

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@philhawksworth IT DEPENDS

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@philhawksworth WRAPPING UP 7 7

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@philhawksworth SIMPLIFYING PRODUCTION ENVIRONMENTS IS A WIN PUT DISTANCE BETWEEN YOUR USERS AND YOUR COMPLEXITY

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@philhawksworth STATIC SITE GENERATORS & BUILD AUTOMATION ARE MATURING POWERFUL HOSTED TOOLS WHICH SOLVE COMMON SHORTFALLS ARE AVAILABLE

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@philhawksworth JOB INTERVIEWS AT R/GA ARE UNLIKE THOSE IN SWORDFISH

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@philhawksworth LINKS http://www.netlify.com https://www.staticgen.com http://jekyllrb.com http://roots.cx http://surge.sh https://gohugo.io http://www.contentful.com https://github.com/dommmel/jekyll-contentful https://www.google.com/2014 https://developers.google.com/web/fundamentals http://wercker.com http://viewportify.hawksworx.com

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THANKS @PHILHAWKSWORTH 7 7