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Noah Learner | Two Octobers | @noahlearner Complete GSC Data The New Table Stakes in SEO

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Noah Learner | Two Octobers | @noahlearner Today: 1. How fuller GSC data changes the analysis game 2. Examples of how to use it tactically for local SEO.

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Noah Learner | Two Octobers | @noahlearner COVID-19 came to town.

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Noah Learner | Two Octobers | @noahlearner Bike shops prospered. I became anxious about being held to 2020 standards.

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Noah Learner | Two Octobers | @noahlearner Necessity is the mother of invention

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Noah Learner | Two Octobers | @noahlearner How can you use the data? API > BigQuery > Google Data Studio

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Noah Learner | Two Octobers | @noahlearner Build your own— we call ours Search Explorer— or use another ETL tool.

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Noah Learner | Two Octobers | @noahlearner Get to know the Google Search Console API 50k rows per day per property

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Noah Learner | Two Octobers | @noahlearner Get to know the Google Search Console API

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Noah Learner | Two Octobers | @noahlearner We got all the search data. 👏

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Noah Learner | Two Octobers | @noahlearner Realizations came in 🌊 s.

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Noah Learner | Two Octobers | @noahlearner Massive useful visibility

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Noah Learner | Two Octobers | @noahlearner GSC UI: ~47% of search terms GSC API: 100% of search terms

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Noah Learner | Two Octobers | @noahlearner Data is skewed GSC UI: 37% terms are branded / sale GSC API: 5% terms are branded / sale

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Noah Learner | Two Octobers | @noahlearner You experience the pain when optimizing anything unbranded or long tail.

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Noah Learner | Two Octobers | @noahlearner Speed Visualizations load over 3X faster. Less clicks to get work done.

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Noah Learner | Two Octobers | @noahlearner Context Stay in the Data without context shifting.

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Noah Learner | Two Octobers | @noahlearner Position bucketing You can’t do this at URL level with native GSC connectors!

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Noah Learner | Two Octobers | @noahlearner Site structure filtering

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Noah Learner | Two Octobers | @noahlearner Question terms are bountiful

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Noah Learner | Two Octobers | @noahlearner Campaign health

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Noah Learner | Two Octobers | @noahlearner How can you use it?

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Noah Learner | Two Octobers | @noahlearner Local now means click-to-brick

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Noah Learner | Two Octobers | @noahlearner 1. Find questions 2. Add as IDs to headings 3. Content is exposed to passage indexing

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Noah Learner | Two Octobers | @noahlearner

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Noah Learner | Two Octobers | @noahlearner Bottom of funnel Pro Tip Add “For Sale” in your Title Tags!!!

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Noah Learner | Two Octobers | @noahlearner

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Noah Learner | Two Octobers | @noahlearner Store pages 34.7% of online revenue came from GMB Traffic

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Noah Learner | Two Octobers | @noahlearner Where do they go next?

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Noah Learner | Two Octobers | @noahlearner Store pages 1. GA Audience > Users Flow 2. Change Category to Landing Page for a store page

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Noah Learner | Two Octobers | @noahlearner Store pages 1. Add content to store page to grow sales: a. Popular products b. Popular brands c. Popular categories

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Noah Learner | Two Octobers | @noahlearner Keyword expansion

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Noah Learner | Two Octobers | @noahlearner Keyword expansion

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Noah Learner | Two Octobers | @noahlearner Cannibalization & internal link opportunities

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Noah Learner | Two Octobers | @noahlearner Cannibalization

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Noah Learner | Two Octobers | @noahlearner Takeaways

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Noah Learner | Two Octobers | @noahlearner ● Massive visibility ● Speed ● Funnel optimization is a breeze ● Content strategy is easier ● You can easily turn store pages into conversion machines ● Keyword expansion + cannibalization checking is easier.

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Noah Learner | Two Octobers | @noahlearner Stay in touch! [email protected] linkedin.com/in/noahlearner/ @noahlearner @thekraken