Tightropes and Springboards

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TIGHTROPES & SPRINGBOARDS 7 7 PHIL HAWKSWORTH DUTCH DIGITAL DAY, AMSTERDAM, 2016

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PHILHAWKSWORTH @ TECHNOLOGY DIRECTOR

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth TENSION

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth BALANCING ACT

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CRUSHER Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth DREAM the

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@philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth TIGHTROPES & SPRINGBOARDS

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THIS PRESENTATION CONTAINS OPINIONS Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth DISCLAIMER

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth I’M A WEB HIPPY

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth I LOVE THE WEB

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@philhawksworth AITCH TEE TEE PEE DOUBLE MEH – Alex Sexton 7 7 http://sub.domain.com/path?query=thing#hash Dutch Digital Day September, 2016 Phil Hawksworth

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@philhawksworth AITCH TEE TEE PEE DOUBLE MEH – Alex Sexton 7 7 Dutch Digital Day September, 2016 Phil Hawksworth

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http foobar.com http :// Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth BUILDING FOR THE WEB CAN BE HARD

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth TEAMS IN CONFLICT

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth TEAMS IN CONFLICT

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth VALUES

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth CHALLENGES

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(NERD) Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth NERD

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth OMFG DEVICES

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Dutch Digital Day September, 2016 Phil Hawksworth FORMALISED APPROACHES @philhawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth PROGRESSIVE ENHANCEMENT

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@philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth MATERIAL DESIGN

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@philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth THESE ARE NOT PURELY TECHNICAL CHALLENGES

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth CHALLENGES OF THE MEDIUM

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth DESIGN EXPERTISE

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@philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth EVOLUTION

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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@philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth Ω

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth CREATIVE TECH

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth CREATIVE who is ?

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth VISUAL DESIGNERS USER EXPERIENCE DESIGNERS COPYRIGHTERS CONTENT STRATEGISTS PLANNERS & STRATEGISTS INFORMATION ARCHITECTS FRONT END DEVELOPERS PLATFORM ARCHITECTS

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth CREATIVE we are all

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth EMPATHY blah! blah! blah! blah! blah! blah! blah! blah! blah! blah!

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth MINDSET

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth APPRECIATION OF OUR CRAFTS

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth PURITANICAL

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth ERGING GOALS DI

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth THAT WATERFALL PROBLEM

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth WHERE IDEAS COME FROM

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth THE AGILE SOLUTION?

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth A COMMON PERSPECTIVE

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth PICKING FIGHTS

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth PICKING FIGHTS

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth PICKING YOUR BATTLES

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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@philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth

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@philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth TESTING TOOK LONGER THAN EXPECTED BECAUSE WE WERE SO DISTRACTED BY THE CONTENT A CLIENT DURING UAT

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth TEAM ALIGNMENT SQUADGOALS

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth ONLY WHEN WE’VE IDENTIFIED THE RIGHT THING TO DO… THE DREAMCRUSHER CAN WE FOCUS ON DOING THAT THING RIGHT

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@philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth DELIGHT CAN BE FOUND IN MANY PLACES

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@philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth YOU JUST MAKE STUFF FOR BIG CYNICAL BRANDS

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@philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth WHAT WE MAKE MATTERS

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth IT’S BEST WHEN WE MAKE IT TOGETHER

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth ERGING GOALS DI

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth ERGING GOALS CON

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth THANK YOU 7 7 @PHILHAWKSWORTH