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AI࣌SEOΛؤு͍ͬͯΔ
2025/11/16 JSConf JP 2025 ͠Β· @shirahama_x
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© 2025 Reiwa Travel, Inc.
࠷ۙɺϒϥβͰௐΔ͜ͱݮΓ·ͨ͠ΑͶʁ
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© 2025 Reiwa Travel, Inc.
AI࣌SEOରࡦͬͯ͏ඞཁͳ͍…ʁ
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© 2025 Reiwa Travel, Inc.
AI࣌SEOͷຊ࣭มΘΒͳ͍
Ή͠ΖΑΓϩϘοτ͕ཧղ͍͢͠Α͏ͳ
ݫີͳઃܭɾ࣮ͷඞཁੑ͕ߴ·ͬͨ
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© 2025 Reiwa Travel, Inc.
ྩτϥϕϧ͕۪ʹऔΓΜͰ͍ΔࣄྫΛհ
υϝΠϯϥϯΫ(DR) ॱௐʹ৳ͼ͖ͯ·ͨ͠🎉
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© 2025 Reiwa Travel, Inc.
SEOରࡦΛ۪ʹऔΓΜͰΔྫ 1/2
URLઃܭ
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© 2025 Reiwa Travel, Inc.
URLઃܭ
ཱྀߦձࣾʢ؍ޫۀʣ͋Δ͋Δɺཧ֊ͷURL
● newt.net/korɿؖࠃͷجຊใϖʔδ
● newt.net/kor/selɿؖࠃιϧͷجຊใϖʔδ
● newt.net/kor/sel/spotɿؖࠃιϧͷ؍ޫεϙοτ
● newt.net/kor/sel/reviewɿؖࠃιϧͷҬϨϏϡʔ
● newt.net/kor/sel/magɿؖࠃιϧͷཱྀߦΨΠυ
/spot/**/mag/**Ͱͳ͘ɺ/kor /kor/sel ԼͷSEOͷධՁΛूΊΔ
→ ݁ՌతʹAI͕ཧղ͍͢͠URLʹͳͬͨ🎉
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© 2025 Reiwa Travel, Inc.
URLઃܭ
ཱྀߦձࣾʢ؍ޫۀʣ͋Δ͋Δɺཧ֊ͷURL
● newt.net/korɿؖࠃͷجຊใϖʔδ
● newt.net/kor/selɿؖࠃιϧͷجຊใϖʔδ
● newt.net/kor/sel/spotɿؖࠃιϧͷ؍ޫεϙοτ
● newt.net/kor/sel/reviewɿؖࠃιϧͷҬϨϏϡʔ
● newt.net/kor/sel/magɿؖࠃιϧͷཱྀߦΨΠυ ←͜ΕผϓϩμΫτ
/spot/**/mag/**Ͱͳ͘ɺ/kor /kor/sel ԼͷSEOͷධՁΛूΊΔ
→ ݁ՌతʹAI͕ཧղ͍͢͠URLʹͳͬͨ🎉
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© 2025 Reiwa Travel, Inc.
ϦϥΠτઃఆ Rewrite
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ཱྀߦΨΠυ
xxxx-magazine.vercel.app
πΞʔ
xxx-tour.vercel.app
core system
CMS
Data Source
Web Server
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© 2025 Reiwa Travel, Inc.
ϦϥΠτઃఆ Rewrite
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ཱྀߦΨΠυ
xxxx-magazine.vercel.app
πΞʔ
xxx-tour.vercel.app
core system
CMS
Data Source
Web Server
mono repo
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© 2025 Reiwa Travel, Inc.
ϦϥΠτઃఆ Rewrite
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ཱྀߦΨΠυ
xxxx-magazine.vercel.app
xxx-tour.vercel.app
πΞʔ core system
CMS
rewrite config
newt.net /kor
/kor/mag
mono repo
Data Source
Web Server
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© 2025 Reiwa Travel, Inc.
core system
ෳࡶͳϦϥΠτઃఆ Complex Rewrite Settings
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ཱྀߦΨΠυ CMS
rewrite config
newt.net
/kor/mag
mono repo
/tour/kor
/tour/kor/airline-jl → /tour/kor/airline/jlɿJALΛͬͨؖࠃπΞʔ
/tour/kor/airport-nrt → /tour/kor/airport/nrtɿNaritaൃͷؖࠃπΞʔ
/tour/kor/breakfast → /tour/kor/feature/breakfastɿே৯͖ͷπΞʔ
Data Source
Web Server
※ϑϨʔϜϫʔΫͷ੍ΛϦϥΠτͰΧόʔ
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© 2025 Reiwa Travel, Inc.
SEOରࡦΛ۪ʹऔΓΜͰΔྫ 2/2
పఈͨ͠αʔόʔαΠυϨϯμϦϯά
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© 2025 Reiwa Travel, Inc.
పఈͨ͠αʔόʔαΠυϨϯμϦϯά
● metaλάͰ͋Δtitle/description/canonicalͳͲΛ࣮֬ʹαʔόʔαΠυ
ͰϨϯμϦϯά͢Δ
● AIͷΫϩʔϥʔ͕ΫϥΠΞϯταΠυͷϨϯμϦϯάΛͪΌΜͱ
ͬͯ͘ΕΔ͔ջٙత👀
● NEWTͰmiddlewareͰurlΫΤϦΛແཧΓpathʹม͍ͯ͠Δ
ྫʣ /tour/search?destinationId=23 → /tour/search/destination-23
● RSCͰͬͱ៉ྷʹͰ͖ͳ͍͔ըࡦத
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ͪ͜ΒαʔόʔଆͰURLΫΤϦΛऔಘͰ͖ͳ͍ϑϨʔϜϫʔΫͷ੍Λ۪ʹࠀ
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© 2025 Reiwa Travel, Inc.
ͦͷଞΖΖͷSEOରࡦɺશ෦ͬͯ·͢
● ٕज़ج൫ͷ࠷దԽ
ύϑΥʔϚϯεվળɺΩϟογϡઓུɺCMSͱͷεϜʔζͳ౷߹
● ߏԽͱ෦ಋઢͷڧԽ
ύϯͣ͘ɺFAQɺJSON-LDɺ෦ճ༡ੑͷվળ
→ PRΛେྔʹDevinͰ࡞
● ҟৗݕ
SemrushɾSearch ConsoleͰτϥϑΟοΫɾindexมಈͷૣظѲ
● ίϯςϯπͷ֦ॆ
AIͰίϯςϯπΛྔ࢈͠ɺAIͰϨϏϡʔ࣭ͷఈ্͛
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© 2025 Reiwa Travel, Inc.
ͦͷଞΖΖͷSEOରࡦɺશ෦ͬͯ·͢
● ٕज़ج൫ͷ࠷దԽ
ύϑΥʔϚϯεվળɺΩϟογϡઓུɺCMSͱͷεϜʔζͳ౷߹
● ߏԽͱ෦ಋઢͷڧԽ
ύϯͣ͘ɺFAQɺJSON-LDɺ෦ճ༡ੑͷվળ
→ PRΛେྔʹDevinͰ࡞
● ҟৗݕ
SemrushɾSearch ConsoleͰτϥϑΟοΫɾindexมಈͷૣظѲ
● ίϯςϯπͷ֦ॆ
AIͰίϯςϯπΛྔ࢈͠ɺAIͰϨϏϡʔ࣭ͷఈ্͛
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ΓํมΘ͖͕ͬͯͨɺAI࣌ͰSEOͷํมΘΒͳ͍
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© 2025 Reiwa Travel, Inc.
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·ͱΊ
● AI࣌Ͱ۪ʹSEOରࡦͯ͠·͢
● ٕज़తʹνϟϨϯδϯάͳ͜ͱଟָ͍͘͠
● ͪΖΜɺطଘͷSEOରࡦ͚ͩͰͳ͘ɺ
AI࣌ͳΒͰͷʴα͍͖ͬͯ·͢🙆