A SHORT HISTORY OF USE-IT
AND ITS PHILOSOPHY
Nicolas Marichal, editor in chief
EUROPE TOURIST INFO
FOR YOUNG PEOPLE
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HISTORY OF TOURISM
1. Historians for travellers
2. Journalists for travellers
3. Marketeers for travellers
4. Travellers for travellers
5. Locals for travellers
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Historians for travellers (first travel guides)
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Journalists for travellers (today’s travel guides)
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Marketeers for travellers (tourist brochures)
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Travellers for travellers (e.g. tripadvisor)
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Locals for travellers
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City maps: the newest thing!
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30 cities
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HISTORY OF USE-IT
1. 1971 Copenhagen
2. 1989 - 1997 Oslo and Rotterdam
3. 2005 the first Map of Ghent for young travellers
4. 2008 The European network
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1971 Copenhagen
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1989 Oslo
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1997 Rotterdam
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2005: the first Map of Ghent for young travellers
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2008 USE-IT in Belgium
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2008 the European network
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WHY IS THIS DIFFERENT?
1. For one specific target group: young travellers
2. Made by locals
3. Not commercial (nobody pays)
4. The real story (more than tourism)
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For one specific target group: young travellers
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Made by locals
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Not commercial (nobody pays)
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The real story (more than tourism)
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NOT FOR PROFIT, BUT...
1. they only use the USE-IT map
2. they stay longer
3. they want more
(as reported by 2.400 people in 2013)
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they only use the USE-IT map
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they stay longer
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they want more
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WHERE DO YOU FIND THE MAPS?
1. Crossposting in hostels
2. No hotels
3. Mobile application
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Crossposting in hostels (for the target group)
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No hotels
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Mobile application: coming soon
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WWW.USE-IT.TRAVEL
EUROPE TOURIST INFO
FOR YOUNG PEOPLE