As with any publishing
platform, the value of
Instant Articles greatly
depends on your
business model
and goals.
https://blog.bufferapp.com/facebook-instant-articles
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Users won't have
to click out of
Facebook to
view an article.
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AMP-HTML is simply
HTML5 with a set of
specifications
(requirements and
restrictions).
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https://github.com/ampproject/amphtml
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The big players are
trying to restrict
and split the Web.
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AMP and Instant
Articles create
different versions
of a same website.
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2. Mobile
Apps
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No-one is going to
install an app for
each service, your
mobile Web
experience has to
be good.
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Deepest engagement
for the longest period
of time happens in
Apps, so Apps matter.
http://venturebeat.com/2015/09/25/wait-what-mobile-browser-
traffic-is-2x-bigger-than-app-traffic-and-growing-faster/
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Native apps
might survive.
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Progressive
Web Apps
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Progressive Web
Apps have the reach
of the web, and are
reliable, fast and
engaging.
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https://
dev.opera.com/
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1. Deliver a
Mobile-friendly
design™
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@media screen and (max-width: 1000px) {
/* Styles */
}
@media screen and (max-width: 560px) {
/* Styles */
}
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Designing in the
browser allows the
designer to keep
checking the results
in different devices.
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16:1
3:4
2:3
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2. Apply
progressive
enhance
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The app should
works for every
user, regardless of
browser choice.
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Responsive
Design != one
size fits all.
@Brad Frost
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Don’t get hung up
thinking that media
queries are the only
tool in your toolbox.
@Brad Frost
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I work for
Booking.com,
and we support IE 7,
and I use flexbox.
@Zoe Mickley
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Start with the
content and then
enhance the
experience.
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Modernizr tells you
what HTML, CSS and
JavaScript features
the user’s browser
has to offer.
https://modernizr.com/
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@Brad Frost
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3. Ensure fast
page load
performance
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0.1 second
reacting
instantaneously.
@Jakob Nielsen, 1993
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1 second
user will notice
the delay.
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10 seconds
users will want to
perform other tasks
while waiting.