Grow your small business with SEO

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GROW YOUR SMALL BUSINESS WITH SEO I N T R O D U C T I O N T O S E O

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R A Y S A D D I Q Hello! Platforms 👇🏽 Brands I’ve worked with 👇🏽 Ray Saddiq - Organic Growth Consultant R A Y S A D D I Q 1

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Tactics and Strategies Questions What is SEO WHATS THE PLAN

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WHAT IS SEO?

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TODAY I WANT TO FOCUS ON GOOGLE

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CONTENT TECH PROMOTION

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WHAT IS CONTENT? Your Web Pages Blog Posts What You Put Out Into The Digital World

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WHAT IS TECH? Website backend Usability Website Structure

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WHAT IS PROMOTION? Partnerships Digital PR Link Building

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HOW CAN YOU INTEGRATE SOCIAL WITH SEO?

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CONTENT DISTRIBUTION

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TACTICS AND STRATEGIES

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OUTSIDE OF YOUR WEBSITE

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GOOGLE ANALYTICS AND SEARCH CONSOLE Set up and connect this ASAP. Lots of YouTube tutorials to follow. Data is key to know how customers use your website.

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GOOGLE BUSINESS PROFILE Set up and complete profile Upload multiple pictures of your office, team, and signage Link to your website Reviews, reviews, reviews

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DIRECTORIES Sign up to 10-20 Accuracy is key; ensure all your details are the same across all the directories Focus on UK and local area directories Find local companies you work with to include a link to your website

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ON YOUR WEBSITE

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KEYWORDS, TITLES, PAGES 1 page per service. Tell Google what that page is about. Use 1 H1 per page and every subtitle should be an H2. Keep paragraphs short and focus on readability.

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ABOUT US PAGE Tell your story. Include accreditations, regulatory bodies, qualifications. Have you been featured in a publication or newspaper? Speak about that. Include images and a video if possible.

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CONTENT, CONTENT AND MORE CONTENT Use AnswerThePublic to think of some ideas for blogs. Aim for 1-2 of these blog posts a month. Google the question and take inspiration from how others have structured their blog. Think headers, subtitles, paragraphing, images. Don’t worry about word count; just write until you feel the topic is covered. Use your own opinions in these based on your own experience. Avoid AI for the writing; use it to help you structure and write it yourself!

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SHOW YOU ARE LOCAL AND SHOW WHAT YOU DO Write Bottom of Funnel and Local Content Local content: Local dog training events in Bicester, our review of a new bar opening in Heyford, new small business regulations in Oxfordshire Bottom of funnel content: Case studies, Pricing sheets, Demos, Product or service deep dives Aim for 1 of these per month