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UI != UX @lulomx #mejorandoux ! mejorando.la conferencia [mini]

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Human centered design User driven design User experience design Design thinking etc…

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all the interactions a person has with your product or company over time

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La experiencia de usuario no se añade a un producto, un producto se diseña pensando en la experiencia de usuario

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http://littlebigdetails.com

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BAD UX

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"Knowing how people will use something is essential.” ! —Donald Norman

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Preguntas que la interfaz debe resolver: ! Qué quiero lograr? Qué alternativas tengo para lograrlo? Que acción puedo hacer ahora mismo? Cómo lo hago? Qué pasó? Qué significa? He logrado mi objetivo?

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How to UX sketch wireframe mockup prototype ideas features funcionality layout copy look&feel polish icons animation feature test

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How to UX sketch wireframe mockup prototype

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How to UX sketch mockup prototype wireframe

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@lulomx #mejorandolaux

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@lulomx #mejorandolaux

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If you don’t know what the one purpose of the screen is, then get rid of the screen. ! If you think a screen has two primary purposes, you can probably break it into two screens. ! If something on the screen doesn’t support the one purpose, get rid of it. ! If the one purpose does not add to a positive user experience, then get rid of the screen. How to Wireframe

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solving ux problems through ui wireframe

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good copywriting is good design The way that you describe and label the product is just as important as the visual design

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Copywriting is writing copy (text) for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, communicate or influence their beliefs.

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feedback/error copy

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@lulomx #mejorandolaux

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F|@ck you Windows!

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@lulomx #mejorandolaux

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@lulomx #mejorandolaux STOP!? WTF!!! ???? ??????????? FML :(

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empatía qué pasó? qué va a pasar? detalles adicionales

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AND??????? NO 2ND ACTION

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copy as starting point storytelling

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People tolerate the unexplained, but not the inexplicable.

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How to UX sketch mockup prototype wireframe

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@lulomx #mejorandolaux

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ui visual identity

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@lulomx #mejorandolaux

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icons @lulomx #mejorandolaux

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Nothing says “this is a link” better than this is a link

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How to UX sketch mockup prototype wireframe

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1. consistency 2. accesibility 3. feedback

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Pensar en experiencias completas ! Experiencia es la suma del sitio web, app, cuenta de twitter, email, un sticker, callcenter, face to face.

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UI != UX @lulomx #mejorandoux ! mejorando.la/ux