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(RE) DESIGNING CREATIVITY

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WHAT IS DESIGN?

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VS THE PRODUCT THE PROCESS

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PROCESS > PRODUCT

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THE HUMANS!

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<3 HUMANS.

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<3 HUMANS. THEY’RE NOT USERS.

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<3 HUMANS. THEY’RE NOT USERS. THEY’RE PEOPLE.

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WHAT IS DESIGN?

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WHAT IS DESIGN? PROBLEM SOLVING

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CLIENTS UNDERSTAND PRODUCTS

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LUCAS CHERKEWSKI @lchski

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WHAT IS CREATIVITY?

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CREATIVITY IS A GIFT.

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CREATIVITY IS NOT A GIFT.

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CREATIVITY IS THINKING.

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CREATIVITY IS THINKING, THINKING.

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CREATIVITY IS THINKING, THINKING, THINKING.

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WHAT IS DESIGN THINKING?

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¯\_(π)_/¯

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WHO CAN DESIGN?

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ONLY CREATIVE PEOPLE, DEFINITELY.

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ONLY PEOPLE GIFTED WITH DESIGN POWER, DEFINITELY.

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BAH.

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ANYONE CAN DESIGN.

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ANYONE CAN DESIGN. (IF YOU CAN PROBLEM SOLVE.)

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ANYONE CAN DESIGN. THIS IS A GOOD THING.

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WHY SO MANY QUESTIONS?

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SOCRATES

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SOCRATES: NOT JUST AN OLD DEAD GUY.

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QUESTIONS ARE KEY TO GOOD DESIGN.

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SOCRATES DIED FOR YOUR QUESTIONS.

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HOW DO WE DESIGN?

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CONSTRAINTS

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THE PROCESS

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1. RESEARCH

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1. RESEARCH 2. EXPLORE

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1. RESEARCH 2. EXPLORE 3. CREATE

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THE KEY IS ITERATION.

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1. RESEARCH

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1. RESEARCH 2. EXPLORE

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1. RESEARCH 2. EXPLORE 3. CREATE

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ITERATE,
 ITERATE,
 ITERATE.

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CAN YOU BE PRACTICAL?

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SLIDES

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WHATCHA GONNA DO?

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WHATCHA GONNA DO? ASK QUESTIONS!

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SLIDES INFORMATION OVERLOAD

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Designing Practically • Ask questions like: • When Alex visits this page, what do they want to accomplish? • What frustrates Alex about this experience? • What can we remove to help Alex accomplish their task better? • Apply visual principles backed up by research

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HOW TO IMPROVE?

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Designing Practically • Ask questions like: • When Alex visits this page, what do they want to accomplish? • What frustrates Alex about this experience? • What can we remove to help Alex accomplish their task better? • Apply visual principles backed up by research

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REAL ESTATE SYSTEM

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WHATCHA GONNA DO?

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WHATCHA GONNA DO? ASK QUESTIONS!

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REAL ESTATE SYSTEM MULTIPLE SITES!?!

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SITE A: LISTING 1 LISTING 2

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SITE B: LISTING 1 LISTING 3 SITE A: LISTING 1 LISTING 2

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SUPERFEEDR

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WHATCHA GONNA DO?

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WHATCHA GONNA DO? ASK QUESTIONS!

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SUPERFEEDR CONSOLES

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WHAT IS DESIGN?

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THANKS! THANKS

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WEBSITE LINK ecustom.ca

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TWITTER HANDLE/ QUESTIONS @lchski