UX of Decentralized Blockchain Applications

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UX of Decentralized Blockchain Applications Andrei Mironov & Hester Bruikman-Pagán ProfsoUX 2018 April 14th, St. Petersburg

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System for value exchange Word, Rights, Information, Assets

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Building a socio-economic network Through mass-adoption of Ethereum.

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Hester UX Researcher Andrei Design Lead

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Key challenges And thoughts

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We’re in the middle of the shift 2.0 → 3.0

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Onboarding to Web 3.0 Not just app onboarding

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So what’s different in web 3.0

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Decentralised, Secure, Anonymous

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New language

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6 ways to deal with these differences

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And don’t make any assumptions 1. Test everything

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Talk to developers, they’re smart 2. Study the technology

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Meet them where they are 3. Identify future users

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Together we build a language 4. Competitors are allies

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Two years of learning (2127* and 132 contributors) 5. Alpha, alpha, alpha

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6. Conscious data collection Explicit consent, anonymous and public aggregation

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How we work

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Swarms As a way of collaboration

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https://github.com/status-im/ideas

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Swarm Summary Swarm Participants Product Overview Success Metrics Exit Criteria Iterations Swarm structure

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https://www.youtube.com/channel/UCFzdJTUdzqyX4e9dOW7UpPQ

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OKRs As a way to help prioritize

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Core 50% of users think that the experience is as good as in other messengers Messaging is reliable Objective Design Team Good messaging experience Objective Key result Key result Send/delivered ratio >99%

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