BBC14 - Speaker Deck

Slide 1

Slide 1 text

SUPERCHARGING YOUR BLOGGING WITH WORDPRESS Beer Blogger’s Conference 2014 San Diego, CA Slides at: https://speakerdeck.com/dbspringer/bbc14

Slide 2

Slide 2 text

Derek Springer ! @derekspringer ﬁvebladesbrewing.com

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

Check it out at: http://wordpress.org/plugins/beerxml-shortcode/

Slide 8

Slide 8 text

I’M ALSO HERE WITH Brandon Kraft @kraft Dennis Hong @DennisHHong ! sick :( Joel Williams @blogtechguy

Slide 9

Slide 9 text

AUTOMATTIC We sponsored this conference!

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

Trousers

Slide 12

Slide 12 text

WE MAKE WordPress.com Jetpack Simplenote Cloudup    VaultPress Akismet Polldaddy Gravatar

Slide 13

Slide 13 text

WordPress runs on > 22% of all websites!

Slide 14

Slide 14 text

No content

Slide 15

Slide 15 text

WHAT DO I MEAN BY SUPERCHARGING YOUR BLOG?

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

No content

Slide 19

Slide 19 text

No content

Slide 20

Slide 20 text

WHAT IS WORDPRESS?

Slide 21

Slide 21 text

HAPPY BIRTHDAY, WORDPRESS!

Slide 22

Slide 22 text

• “Get your hands dirty, and host your website yourself.” • On your own to ﬁnd a host. • Maintain everything yourself. • Full control over customizations, no restrictions. • No registration is required. • Install custom themes. Build your own with PHP and CSS. • Install plugins to extend your site’s functionality. WordPress.com WordPress.org • “Focus on your content, we’ll handle the rest.” • Free + paid upgrades. • Top hosting/security/backups/ updates included. • Personal support. • Register on WordPress.com and agree to ToS. • Choose from hundreds of themes (but not your own). • No plugins (lots built in). WHAT’S THE DIFFERENCE BETWEEN .COM & .ORG?

Slide 23

Slide 23 text

WORDPRESS.COM

Slide 24

Slide 24 text

WORDPRESS.ORG

Slide 25

Slide 25 text

NOT A TALK ABOUT

Slide 26

Slide 26 text

QUESTIONS!

Slide 27

Slide 27 text

How many folks here are using WordPress?

Slide 28

Slide 28 text

WordPress.com?

Slide 29

Slide 29 text

WordPress.org? (aka self-hosted)

Slide 30

Slide 30 text

Something else?

Slide 31

Slide 31 text

CONTENT

Slide 32

Slide 32 text

ADDING MEDIA TO POSTS • Adding images, video, and audio stimulates your readers’ minds, giving them something more than text to dig through, and a reason to come back. • Media breaks up the text, improves the ﬂow, and makes a long post seem much shorter and more enjoyable to read. • “Show don’t tell.”  “A picture is worth 1,000 words.”  etc

Slide 33

Slide 33 text

MEDIA IN WORDPRESS • “An agency by which something is accomplished, conveyed, or transferred.” • In WordPress this includes any rich way of displaying information in your posts. • Text • Images • Audio • Video • Tweets • Calendars • Polls • Embeds Rich Media

Slide 34

Slide 34 text

Who here using rich media in your posts?

Slide 35

Slide 35 text

IMAGES • You’ve probably got lots of experience with this. But! Since WordPress 3.9: • Drop directly into the editor, no need to open media manager. • Resize the image in-editor. • See galleries live in-editor.

Slide 36

Slide 36 text

How about audio and/or video?

Slide 37

Slide 37 text

AUDIO • Since WordPress 3.6 we’ve had built-in support for MediaElement.js audio and video. • Consistent HTML5 *and* Flash fallback player. • Backﬁlls support for IE6-8 and adds extra media types for Firefox, Opera, & Safari. • Just pop in a link to your audio. • I recommend you embed!

Slide 38

Slide 38 text

VIDEO Just embed!

Slide 39

Slide 39 text

A CAVEAT

Slide 40

Slide 40 text

EMBEDS • Super-easy to embed videos, images, audio, and other content into your WordPress site. • Just paste a supported URL is on its own line. • For instance:  https://www.youtube.com/watch?v=MsXm5RqBztE  or  https://twitter.com/beerbloggers/status/481572820095623168

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

No content

Slide 43

Slide 43 text

SUPPORTED EMBEDS  (AN AMUSING HISTORY OF POPULAR WEB APPS) • Blip • CollegeHumor • DailyMotion • Flickr • FunnyOrDie.com • Hulu • Imgur • Instagram • Issuu • Meetup.com • Mixcloud • Photobucket • PollDaddy • Rdio • Revision3 • Scribd • SlideShare • SmugMug • SoundCloud • Spotify • TED • Twitter • Viddler • Vimeo • YouTube • WordPress.tv

Slide 44

Slide 44 text

APPEARANCE  (AKA THEMES)

Slide 45

Slide 45 text

No content

Slide 46

Slide 46 text

NEW TRENDS IN THEMES

Slide 47

Slide 47 text

No content

Slide 48

Slide 48 text

RESPONSIVE

Slide 49

Slide 49 text

No content

Slide 50

Slide 50 text

YOUR BLOG WITH RETINA

Slide 51

Slide 51 text

YOUR BLOG W/O RETINA

Slide 52

Slide 52 text

INFINITE SCROLL

Slide 53

Slide 53 text

THE CUSTOMIZER

Slide 54

Slide 54 text

FINDING A THEME

Slide 55

Slide 55 text

No content

Slide 56

Slide 56 text

WORDPRESS.ORG/THEMES

Slide 57

Slide 57 text

WORDPRESS.COM/THEMES

Slide 58

Slide 58 text

WORTHWHILE PREMIUM THEME SHOPS

Slide 59

Slide 59 text

WHAT TO LOOK FOR •A design you like. •Responsive. •Functionality. •Regular updates. •Documentation.

Slide 60

Slide 60 text

WATCH OUT FOR   “KITCHEN SINK” THEMES

Slide 61

Slide 61 text

DISTRIBUTION

Slide 62

Slide 62 text

No content

Slide 63

Slide 63 text

THE DEATH OF RSS

Slide 64

Slide 64 text

THE NEW SOURCES WordPress has two great options to share your content

Slide 65

Slide 65 text

PUBLICIZE • Share your posts on several networks automatically. • Just Publish the post and it’ll show up in your enabled services. • You can opt-out for any speciﬁc post you’d like. • Multiple authors can conﬁgure their settings individually on your site.

Slide 66

Slide 66 text

No content

Slide 67

Slide 67 text

CONNECT YOUR GOOGLE+ PROFILE! You’ll get a richer author bio in your search results.  But no picture any more :(

Slide 68

Slide 68 text

SHARING • Give your readers the ability to easily share your content with Twitter, Facebook, and a host of other services. • Adding to your Sharing Enabled Services is as simple as dragging the button from the Available Services area.You can conﬁgure services to appear as icons, text, or both. • Some services have an additional option letting you display ‘Ofﬁcial’ buttons that show the number of times the post has been shared in real time.

Slide 69

Slide 69 text

SHARING

Slide 70

Slide 70 text

INFRASTRUCTURE

Slide 71

Slide 71 text

WORDPRESS.COM

Slide 72

Slide 72 text

http://jetpack.me/

Slide 73

Slide 73 text

No content

Slide 74

Slide 74 text

No content

Slide 75

Slide 75 text

THAT’S A LOT OF STUFF!

Slide 76

Slide 76 text

HERE ARE MY FAVORITES • Publicize • Tiled Galleries • Related Posts • Stats • Site Monitor • Photon • VaultPress

Slide 77

Slide 77 text

No content

Slide 78

Slide 78 text

No content

Slide 79

Slide 79 text

No content

Slide 80

Slide 80 text

No content

Slide 81

Slide 81 text

No content

Slide 82

Slide 82 text

Slide 83 text

RELATED POSTS • Keep your readers engaged by showing them more of *your* posts they will be interested in. • Related content is automatically generated based on the content of the post and any tags or categories if they exist.  (Must have at least 10 published posts for related content to appear.) • A post’s featured image will appear as the thumbnail.

Slide 84

Slide 84 text

STATS • Get valuable stats like page views, visitors, click details, and more! • Can be run side-by-side with Google Analytics. • Check your stats on your site, WordPress.com, or through the WordPress Mobile apps.

Slide 85

Slide 85 text

No content

Slide 86

Slide 86 text

SITE MONITOR • Receive notifications from Jetpack if your site goes offline — and when it returns. • WordPress.com servers will start checking your site every five minutes. If it looks like something’s gone awry, we’ll fire off an email notification. (This one has no image, so here’s a cool dog drinking a beer)

Slide 87

Slide 87 text

PHOTON • Load your images from the WordPress.com CDN. • Acts on images in posts, pages, and featured images. • Your images will load fast wherever your readers are!

Slide 88

Slide 88 text

No content

Slide 89

Slide 89 text

VAULTPRESS • One of the few Jetpack features that requires a subscription. (Starts at $5/mo) • Automated backups with easy restores. • Daily security scans with one- click repairs. • Help from the WordPress experts. • You can actually use VaultPress to transfer your site to a new host!

Slide 90

Slide 90 text

ONE LAST THING:  GET A SITEMAP PLUGIN! http://wordpress.org/plugins/google-sitemap-generator/ https://wordpress.org/plugins/wordpress-seo/

Slide 91

Slide 91 text

COME TALK TO ME ABOUT PLUGIN RECOMMENDATIONS!

Slide 92

Slide 92 text

LOOKING TO SWITCH?

Slide 93

Slide 93 text

MORE QUESTIONS? All Knowledge: http://codex.wordpress.org/ ! Super-nice volunteers: http://wordpress.org/support/ ! Third Party Companies ! http://www.wpbeginner.com/ http://www.wpuniversity.com/ http://www.lynda.com/ http://teamtreehouse.com/

Slide 94

Slide 94 text

FIND YOUR LOCAL MEETUP! http://wordpress.meetup.com/

Slide 95

Slide 95 text

ATTEND A WORDCAMP! http://wordpress.meetup.com/

Slide 96

Slide 96 text

THANKS!

Slide 97

Slide 97 text

CHEERS! Come chat with us!  Slides at: https://speakerdeck.com/dbspringer/bbc14