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Design thinking 
 PGP Class , IIM Bangalore @netbramha | aashish solanki

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Agenda 1. what is design thinking 2. disruption using Design thinking 3. Design thinking for BUSINESSES 4. Q&A

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A human experiences 20000 moments in a day - Daniel kahneman

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What is design thinking?

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Design thinking is solution based future thinking

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Design thinking is Iterative & exploratory

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Design thinking is a team sport

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PRINCIPLES Christoph Meinel & Larry Leifer’s 4 principles The human rule – all design activity is ultimately social in nature The ambiguity rule – design thinkers must preserve ambiguity The re-design rule – all design is re-design The tangibility rule – making ideas tangible always facilitates communication

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PROCESS

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PROCESS

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DISruption using Design thinking?

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DESIGN THINKING FOR BUSINESSES

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DESIGN EXERCISE

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CONTEXT PROBLEM OPPORTUNITY USER

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NEED OF THE HOUR - Live the problem - Wear Multiple hats - Fail faster to succeed Sooner - Iterate & Prototype on everyday Basis - Redefine problems if need be

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Books to read 1. Change by design 2. The design way

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Q&A follow me @netbramha