Marketing for App Developers / Release Notes 2017

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REL EASE N OT ES T RACY O SBO R N @limedaring Marketing for Developers What to do to get your app seen (without selling your soul.)

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REL EASE N OT ES T RACY O SBO R N @limedaring Hi, I’m Tracy! @limedaring (daring, not darling)

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REL EASE N OT ES T RACY O SBO R N @limedaring

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REL EASE N OT ES T RACY O SBO R N @limedaring “We estimate that up to two-thirds of the apps in leading consumer app store catalogs receive fewer than 1,000 downloads in their ﬁrst year, and a signiﬁcant proportion of those get none at all.” — https://www.canalys.com/newsroom/top-app-stores-risk-losing-control-app-discovery

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REL EASE N OT ES T RACY O SBO R N @limedaring What you can do to   ensure your app gets seen:

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REL EASE N OT ES T RACY O SBO R N @limedaring Pre-Launch

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REL EASE N OT ES T RACY O SBO R N @limedaring Marketing is not a substitute for a bad app experience.

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REL EASE N OT ES T RACY O SBO R N @limedaring “90% of users reported they stopped using an app due to poor performance while over 86% deleted or uninstalled at least one mobile app because of its ﬂawed functionality.” — https://www.experiencedynamics.com/blog/2015/03/30-ux-statistics-you-should-not- ignore-infographic

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REL EASE N OT ES T RACY O SBO R N @limedaring Make sure you have a good user experience, are solving a need, and reduce bugs and errors.

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REL EASE N OT ES T RACY O SBO R N @limedaring Do market research.

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REL EASE N OT ES T RACY O SBO R N @limedaring • Who are your competitors?

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REL EASE N OT ES T RACY O SBO R N @limedaring • Who are your competitors? • What are their keywords?

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REL EASE N OT ES T RACY O SBO R N @limedaring • Who are your competitors? • What are their keywords? • What do their reviews say?

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REL EASE N OT ES T RACY O SBO R N @limedaring http://blog.safedk.com/marketing/app-developers-competitive-analysis-right

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REL EASE N OT ES T RACY O SBO R N @limedaring appbot.co

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REL EASE N OT ES T RACY O SBO R N @limedaring Know how to   describe your app.

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REL EASE N OT ES T RACY O SBO R N @limedaring What’s your elevator pitch? You’ll use this in your marketing to come. Figure it out now.

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REL EASE N OT ES T RACY O SBO R N @limedaring ☹

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REL EASE N OT ES T RACY O SBO R N @limedaring Have a landing page and   start building your email list.

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REL EASE N OT ES T RACY O SBO R N @limedaring theweathertron.com

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REL EASE N OT ES T RACY O SBO R N @limedaring getslowly.com

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REL EASE N OT ES T RACY O SBO R N @limedaring unbounce.com

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REL EASE N OT ES T RACY O SBO R N @limedaring leadpages.net

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REL EASE N OT ES T RACY O SBO R N @limedaring drip.co convertkit.com campaignmonitor.com mailchimp.com

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REL EASE N OT ES T RACY O SBO R N @limedaring Consider a product video. (Can cost $$$)

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REL EASE N OT ES T RACY O SBO R N @limedaring howmuchtomakeavideo.com

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REL EASE N OT ES T RACY O SBO R N @limedaring

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REL EASE N OT ES T RACY O SBO R N @limedaring Research forums and communities. Start interacting now.

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REL EASE N OT ES T RACY O SBO R N @limedaring designernews.co

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REL EASE N OT ES T RACY O SBO R N @limedaring news.ycombinator.com

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REL EASE N OT ES T RACY O SBO R N @limedaring Build interest early (and keep it) with content marketing.

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REL EASE N OT ES T RACY O SBO R N @limedaring Tell your story

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REL EASE N OT ES T RACY O SBO R N @limedaring stuartkhall.com/posts/an-app-store-experiment

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REL EASE N OT ES T RACY O SBO R N @limedaring appbot.co/books/how_i_got_2_million_downloads

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REL EASE N OT ES T RACY O SBO R N @limedaring appbot.co/books/how_i_got_2_million_downloads

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REL EASE N OT ES T RACY O SBO R N @limedaring “One thing that Chip (the CEO of Wahoo) said to me on the ﬁrst call we had will stick with me for a long time … ‘We probably wouldn’t have considered buying your app if we hadn’t read the story’” — appbot.co/books/how_i_got_2_million_downloads

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REL EASE N OT ES T RACY O SBO R N @limedaring Writing is great for   promotion that doesn’t look like promotion

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REL EASE N OT ES T RACY O SBO R N @limedaring Some common complaints:

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REL EASE N OT ES T RACY O SBO R N @limedaring Some common complaints: • But I’m terrible at writing!

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REL EASE N OT ES T RACY O SBO R N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long!

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REL EASE N OT ES T RACY O SBO R N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long! • But I have nothing original to say!

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REL EASE N OT ES T RACY O SBO R N @limedaring Tie your postings   into your mailing list.

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REL EASE N OT ES T RACY O SBO R N @limedaring

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REL EASE N OT ES T RACY O SBO R N @limedaring Set up social media accounts   to share this content (and start bringing in emails to your mailing list).

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REL EASE N OT ES T RACY O SBO R N @limedaring

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REL EASE N OT ES T RACY O SBO R N @limedaring

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REL EASE N OT ES T RACY O SBO R N @limedaring

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REL EASE N OT ES T RACY O SBO R N @limedaring meetedgar.com

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REL EASE N OT ES T RACY O SBO R N @limedaring Share your content with your communities (that you started interacting with before.)

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REL EASE N OT ES T RACY O SBO R N @limedaring Stick around and answer comments promptly.   More discussion = more interest =   more views.

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REL EASE N OT ES T RACY O SBO R N @limedaring Keep your mailing list active. Share your content and use your readers as beta testers.

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REL EASE N OT ES T RACY O SBO R N @limedaring In essence: Build a community of people interested in your app before launch.

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REL EASE N OT ES T RACY O SBO R N @limedaring kk.org/thetechnium/1000-true-fans

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REL EASE N OT ES T RACY O SBO R N @limedaring (Things to set up just before you) Launch

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REL EASE N OT ES T RACY O SBO R N @limedaring Create a plan. Write out your marketing schedule. What and when.

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REL EASE N OT ES T RACY O SBO R N @limedaring linkedin.com/pulse/creating-your-90-day-online-marketing-plan-maggie-patterson/

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REL EASE N OT ES T RACY O SBO R N @limedaring App Store Optimization

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REL EASE N OT ES T RACY O SBO R N @limedaring • Have a good eye-catching icon. • Research keywords. • Optimize your app name. • (New) Optimize your subtitle. • Write a good description. • (New) Add promo text.

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REL EASE N OT ES T RACY O SBO R N @limedaring Create a press kit.   Include an overview, screenshots at various sites, icons at various sizes, etc.

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REL EASE N OT ES T RACY O SBO R N @limedaring apptamin.com/blog/press-kit-for-your-app

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REL EASE N OT ES T RACY O SBO R N @limedaring Ask for reviews in your app? Be careful with the new guidelines.

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REL EASE N OT ES T RACY O SBO R N @limedaring https://www.theverge.com/2017/6/9/15768196/apple-ending-annoying-app-store-review-prompts

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REL EASE N OT ES T RACY O SBO R N @limedaring Post-Launch

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REL EASE N OT ES T RACY O SBO R N @limedaring Submit to review sites.

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REL EASE N OT ES T RACY O SBO R N @limedaring maniacdev.com/ios-app-review-sites

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REL EASE N OT ES T RACY O SBO R N @limedaring producthunt.com

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REL EASE N OT ES T RACY O SBO R N @limedaring news.ycombinator.com/show

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REL EASE N OT ES T RACY O SBO R N @limedaring Pitch to blogs, press, potential users.   Share your press kit. Personalize your emails.

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REL EASE N OT ES T RACY O SBO R N @limedaring Cold emailing #talkpay

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REL EASE N OT ES T RACY O SBO R N @limedaring Some guidelines:

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REL EASE N OT ES T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short.

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REL EASE N OT ES T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human.

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REL EASE N OT ES T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious beneﬁt.

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REL EASE N OT ES T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious beneﬁt. •Better to do it mostly manually rather than automated.

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REL EASE N OT ES T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious beneﬁt. • Better to do it mostly manually rather than automated. • Use something like Boomerang for Gmail so you remember to follow up if they don’t respond.

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REL EASE N OT ES T RACY O SBO R N @limedaring Run giveaways to increase promotion?

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REL EASE N OT ES T RACY O SBO R N @limedaring medium.com/@ypchoudary/can-you-use-giveaways-to-promote-your-mobile-app-7c7fee52522c

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REL EASE N OT ES T RACY O SBO R N @limedaring Use afﬁliate links for   additional revenue and tracking.

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REL EASE N OT ES T RACY O SBO R N @limedaring apple.com/itunes/afﬁliates

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REL EASE N OT ES T RACY O SBO R N @limedaring Collaborate with other businesses

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REL EASE N OT ES T RACY O SBO R N @limedaring

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REL EASE N OT ES T RACY O SBO R N @limedaring Be careful and   do your due diligence.

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REL EASE N OT ES T RACY O SBO R N @limedaring Look into paid app marketing channels   and advertising.   (Be cautious. May cost $$$)

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REL EASE N OT ES T RACY O SBO R N @limedaring

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REL EASE N OT ES T RACY O SBO R N @limedaring reddit.com/advertising

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REL EASE N OT ES T RACY O SBO R N @limedaring

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REL EASE N OT ES T RACY O SBO R N @limedaring Use updates to re-market your app.

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REL EASE N OT ES T RACY O SBO R N @limedaring medium.com/@freddiewrites/writing-great-app-store-release-notes-3f4cf291e9aa

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REL EASE N OT ES T RACY O SBO R N @limedaring medium.com/@freddiewrites/writing-great-app-store-release-notes-3f4cf291e9aa

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REL EASE N OT ES T RACY O SBO R N @limedaring Perhaps: Translate your app for other markets.

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REL EASE N OT ES T RACY O SBO R N @limedaring Watch your stats.

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REL EASE N OT ES T RACY O SBO R N @limedaring

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REL EASE N OT ES T RACY O SBO R N @limedaring Resources for more

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REL EASE N OT ES T RACY O SBO R N @limedaring releasenotes.tv

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REL EASE N OT ES T RACY O SBO R N @limedaring stackingthebricks.com/articles

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REL EASE N OT ES T RACY O SBO R N @limedaring devmarketing.xyz

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REL EASE N OT ES T RACY O SBO R N @limedaring indiehackers.com

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REL EASE N OT ES T RACY O SBO R N @limedaring reddit.com/r/iosprogramming

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REL EASE N OT ES T RACY O SBO R N @limedaring reddit.com/r/iosprogramming

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REL EASE N OT ES T RACY O SBO R N @limedaring In conclusion…

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REL EASE N OT ES T RACY O SBO R N @limedaring Thank you! Psst: hellowebdesignbook.com