Slide 1

Slide 1 text

REL EASE N OT ES T RACY O SBO R N @limedaring Marketing for Developers What to do to get your app seen (without selling your soul.)

Slide 2

Slide 2 text

REL EASE N OT ES T RACY O SBO R N @limedaring Hi, I’m Tracy! @limedaring (daring, not darling)

Slide 3

Slide 3 text

REL EASE N OT ES T RACY O SBO R N @limedaring

Slide 4

Slide 4 text

REL EASE N OT ES T RACY O SBO R N @limedaring “We estimate that up to two-thirds of the apps in leading consumer app store catalogs receive fewer than 1,000 downloads in their first year, and a significant proportion of those get none at all.” — https://www.canalys.com/newsroom/top-app-stores-risk-losing-control-app-discovery

Slide 5

Slide 5 text

REL EASE N OT ES T RACY O SBO R N @limedaring What you can do to 
 ensure your app gets seen:

Slide 6

Slide 6 text

REL EASE N OT ES T RACY O SBO R N @limedaring Pre-Launch

Slide 7

Slide 7 text

REL EASE N OT ES T RACY O SBO R N @limedaring Marketing is not a substitute for a bad app experience.

Slide 8

Slide 8 text

REL EASE N OT ES T RACY O SBO R N @limedaring “90% of users reported they stopped using an app due to poor performance while over 86% deleted or uninstalled at least one mobile app because of its flawed functionality.” — https://www.experiencedynamics.com/blog/2015/03/30-ux-statistics-you-should-not- ignore-infographic

Slide 9

Slide 9 text

REL EASE N OT ES T RACY O SBO R N @limedaring Make sure you have a good user experience, are solving a need, and reduce bugs and errors.

Slide 10

Slide 10 text

REL EASE N OT ES T RACY O SBO R N @limedaring Do market research.

Slide 11

Slide 11 text

REL EASE N OT ES T RACY O SBO R N @limedaring • Who are your competitors?

Slide 12

Slide 12 text

REL EASE N OT ES T RACY O SBO R N @limedaring • Who are your competitors? • What are their keywords?

Slide 13

Slide 13 text

REL EASE N OT ES T RACY O SBO R N @limedaring • Who are your competitors? • What are their keywords? • What do their reviews say?

Slide 14

Slide 14 text

REL EASE N OT ES T RACY O SBO R N @limedaring http://blog.safedk.com/marketing/app-developers-competitive-analysis-right

Slide 15

Slide 15 text

REL EASE N OT ES T RACY O SBO R N @limedaring appbot.co

Slide 16

Slide 16 text

REL EASE N OT ES T RACY O SBO R N @limedaring Know how to 
 describe your app.

Slide 17

Slide 17 text

REL EASE N OT ES T RACY O SBO R N @limedaring What’s your elevator pitch? You’ll use this in your marketing to come. Figure it out now.

Slide 18

Slide 18 text

REL EASE N OT ES T RACY O SBO R N @limedaring ☹

Slide 19

Slide 19 text

REL EASE N OT ES T RACY O SBO R N @limedaring Have a landing page and 
 start building your email list.

Slide 20

Slide 20 text

REL EASE N OT ES T RACY O SBO R N @limedaring theweathertron.com

Slide 21

Slide 21 text

REL EASE N OT ES T RACY O SBO R N @limedaring getslowly.com

Slide 22

Slide 22 text

REL EASE N OT ES T RACY O SBO R N @limedaring unbounce.com

Slide 23

Slide 23 text

REL EASE N OT ES T RACY O SBO R N @limedaring leadpages.net

Slide 24

Slide 24 text

REL EASE N OT ES T RACY O SBO R N @limedaring drip.co convertkit.com campaignmonitor.com mailchimp.com

Slide 25

Slide 25 text

REL EASE N OT ES T RACY O SBO R N @limedaring Consider a product video. (Can cost $$$)

Slide 26

Slide 26 text

REL EASE N OT ES T RACY O SBO R N @limedaring howmuchtomakeavideo.com

Slide 27

Slide 27 text

REL EASE N OT ES T RACY O SBO R N @limedaring

Slide 28

Slide 28 text

REL EASE N OT ES T RACY O SBO R N @limedaring Research forums and communities. Start interacting now.

Slide 29

Slide 29 text

REL EASE N OT ES T RACY O SBO R N @limedaring designernews.co

Slide 30

Slide 30 text

REL EASE N OT ES T RACY O SBO R N @limedaring news.ycombinator.com

Slide 31

Slide 31 text

REL EASE N OT ES T RACY O SBO R N @limedaring Build interest early (and keep it) with content marketing.

Slide 32

Slide 32 text

REL EASE N OT ES T RACY O SBO R N @limedaring Tell your story

Slide 33

Slide 33 text

REL EASE N OT ES T RACY O SBO R N @limedaring stuartkhall.com/posts/an-app-store-experiment

Slide 34

Slide 34 text

REL EASE N OT ES T RACY O SBO R N @limedaring appbot.co/books/how_i_got_2_million_downloads

Slide 35

Slide 35 text

REL EASE N OT ES T RACY O SBO R N @limedaring appbot.co/books/how_i_got_2_million_downloads

Slide 36

Slide 36 text

REL EASE N OT ES T RACY O SBO R N @limedaring “One thing that Chip (the CEO of Wahoo) said to me on the first call we had will stick with me for a long time … ‘We probably wouldn’t have considered buying your app if we hadn’t read the story’” — appbot.co/books/how_i_got_2_million_downloads

Slide 37

Slide 37 text

REL EASE N OT ES T RACY O SBO R N @limedaring Writing is great for 
 promotion that doesn’t look like promotion

Slide 38

Slide 38 text

REL EASE N OT ES T RACY O SBO R N @limedaring Some common complaints:

Slide 39

Slide 39 text

REL EASE N OT ES T RACY O SBO R N @limedaring Some common complaints: • But I’m terrible at writing!

Slide 40

Slide 40 text

REL EASE N OT ES T RACY O SBO R N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long!

Slide 41

Slide 41 text

REL EASE N OT ES T RACY O SBO R N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long! • But I have nothing original to say!

Slide 42

Slide 42 text

REL EASE N OT ES T RACY O SBO R N @limedaring Tie your postings 
 into your mailing list.

Slide 43

Slide 43 text

REL EASE N OT ES T RACY O SBO R N @limedaring

Slide 44

Slide 44 text

REL EASE N OT ES T RACY O SBO R N @limedaring Set up social media accounts 
 to share this content (and start bringing in emails to your mailing list).

Slide 45

Slide 45 text

REL EASE N OT ES T RACY O SBO R N @limedaring

Slide 46

Slide 46 text

REL EASE N OT ES T RACY O SBO R N @limedaring

Slide 47

Slide 47 text

REL EASE N OT ES T RACY O SBO R N @limedaring

Slide 48

Slide 48 text

REL EASE N OT ES T RACY O SBO R N @limedaring meetedgar.com

Slide 49

Slide 49 text

REL EASE N OT ES T RACY O SBO R N @limedaring Share your content with your communities (that you started interacting with before.)

Slide 50

Slide 50 text

REL EASE N OT ES T RACY O SBO R N @limedaring Stick around and answer comments promptly. 
 More discussion = more interest = 
 more views.

Slide 51

Slide 51 text

REL EASE N OT ES T RACY O SBO R N @limedaring Keep your mailing list active. Share your content and use your readers as beta testers.

Slide 52

Slide 52 text

REL EASE N OT ES T RACY O SBO R N @limedaring In essence: Build a community of people interested in your app before launch.

Slide 53

Slide 53 text

REL EASE N OT ES T RACY O SBO R N @limedaring kk.org/thetechnium/1000-true-fans

Slide 54

Slide 54 text

REL EASE N OT ES T RACY O SBO R N @limedaring (Things to set up just before you) Launch

Slide 55

Slide 55 text

REL EASE N OT ES T RACY O SBO R N @limedaring Create a plan. Write out your marketing schedule. What and when.

Slide 56

Slide 56 text

REL EASE N OT ES T RACY O SBO R N @limedaring linkedin.com/pulse/creating-your-90-day-online-marketing-plan-maggie-patterson/

Slide 57

Slide 57 text

REL EASE N OT ES T RACY O SBO R N @limedaring App Store Optimization

Slide 58

Slide 58 text

REL EASE N OT ES T RACY O SBO R N @limedaring • Have a good eye-catching icon. • Research keywords. • Optimize your app name. • (New) Optimize your subtitle. • Write a good description. • (New) Add promo text.

Slide 59

Slide 59 text

REL EASE N OT ES T RACY O SBO R N @limedaring Create a press kit. 
 Include an overview, screenshots at various sites, icons at various sizes, etc.

Slide 60

Slide 60 text

REL EASE N OT ES T RACY O SBO R N @limedaring apptamin.com/blog/press-kit-for-your-app

Slide 61

Slide 61 text

REL EASE N OT ES T RACY O SBO R N @limedaring Ask for reviews in your app? Be careful with the new guidelines.

Slide 62

Slide 62 text

REL EASE N OT ES T RACY O SBO R N @limedaring https://www.theverge.com/2017/6/9/15768196/apple-ending-annoying-app-store-review-prompts

Slide 63

Slide 63 text

REL EASE N OT ES T RACY O SBO R N @limedaring Post-Launch

Slide 64

Slide 64 text

REL EASE N OT ES T RACY O SBO R N @limedaring Submit to review sites.

Slide 65

Slide 65 text

REL EASE N OT ES T RACY O SBO R N @limedaring maniacdev.com/ios-app-review-sites

Slide 66

Slide 66 text

REL EASE N OT ES T RACY O SBO R N @limedaring producthunt.com

Slide 67

Slide 67 text

REL EASE N OT ES T RACY O SBO R N @limedaring news.ycombinator.com/show

Slide 68

Slide 68 text

REL EASE N OT ES T RACY O SBO R N @limedaring Pitch to blogs, press, potential users. 
 Share your press kit. Personalize your emails.

Slide 69

Slide 69 text

REL EASE N OT ES T RACY O SBO R N @limedaring Cold emailing #talkpay

Slide 70

Slide 70 text

REL EASE N OT ES T RACY O SBO R N @limedaring Some guidelines:

Slide 71

Slide 71 text

REL EASE N OT ES T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short.

Slide 72

Slide 72 text

REL EASE N OT ES T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human.

Slide 73

Slide 73 text

REL EASE N OT ES T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit.

Slide 74

Slide 74 text

REL EASE N OT ES T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. •Better to do it mostly manually rather than automated.

Slide 75

Slide 75 text

REL EASE N OT ES T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. • Better to do it mostly manually rather than automated. • Use something like Boomerang for Gmail so you remember to follow up if they don’t respond.

Slide 76

Slide 76 text

REL EASE N OT ES T RACY O SBO R N @limedaring Run giveaways to increase promotion?

Slide 77

Slide 77 text

REL EASE N OT ES T RACY O SBO R N @limedaring medium.com/@ypchoudary/can-you-use-giveaways-to-promote-your-mobile-app-7c7fee52522c

Slide 78

Slide 78 text

REL EASE N OT ES T RACY O SBO R N @limedaring Use affiliate links for 
 additional revenue and tracking.

Slide 79

Slide 79 text

REL EASE N OT ES T RACY O SBO R N @limedaring apple.com/itunes/affiliates

Slide 80

Slide 80 text

REL EASE N OT ES T RACY O SBO R N @limedaring Collaborate with other businesses

Slide 81

Slide 81 text

REL EASE N OT ES T RACY O SBO R N @limedaring

Slide 82

Slide 82 text

REL EASE N OT ES T RACY O SBO R N @limedaring Be careful and 
 do your due diligence.

Slide 83

Slide 83 text

REL EASE N OT ES T RACY O SBO R N @limedaring Look into paid app marketing channels 
 and advertising. 
 (Be cautious. May cost $$$)

Slide 84

Slide 84 text

REL EASE N OT ES T RACY O SBO R N @limedaring

Slide 85

Slide 85 text

REL EASE N OT ES T RACY O SBO R N @limedaring reddit.com/advertising

Slide 86

Slide 86 text

REL EASE N OT ES T RACY O SBO R N @limedaring

Slide 87

Slide 87 text

REL EASE N OT ES T RACY O SBO R N @limedaring Use updates to re-market your app.

Slide 88

Slide 88 text

REL EASE N OT ES T RACY O SBO R N @limedaring medium.com/@freddiewrites/writing-great-app-store-release-notes-3f4cf291e9aa

Slide 89

Slide 89 text

REL EASE N OT ES T RACY O SBO R N @limedaring medium.com/@freddiewrites/writing-great-app-store-release-notes-3f4cf291e9aa

Slide 90

Slide 90 text

REL EASE N OT ES T RACY O SBO R N @limedaring Perhaps: Translate your app for other markets.

Slide 91

Slide 91 text

REL EASE N OT ES T RACY O SBO R N @limedaring Watch your stats.

Slide 92

Slide 92 text

REL EASE N OT ES T RACY O SBO R N @limedaring

Slide 93

Slide 93 text

REL EASE N OT ES T RACY O SBO R N @limedaring Resources for more

Slide 94

Slide 94 text

REL EASE N OT ES T RACY O SBO R N @limedaring releasenotes.tv

Slide 95

Slide 95 text

REL EASE N OT ES T RACY O SBO R N @limedaring stackingthebricks.com/articles

Slide 96

Slide 96 text

REL EASE N OT ES T RACY O SBO R N @limedaring devmarketing.xyz

Slide 97

Slide 97 text

REL EASE N OT ES T RACY O SBO R N @limedaring indiehackers.com

Slide 98

Slide 98 text

REL EASE N OT ES T RACY O SBO R N @limedaring reddit.com/r/iosprogramming

Slide 99

Slide 99 text

REL EASE N OT ES T RACY O SBO R N @limedaring reddit.com/r/iosprogramming

Slide 100

Slide 100 text

REL EASE N OT ES T RACY O SBO R N @limedaring In conclusion…

Slide 101

Slide 101 text

REL EASE N OT ES T RACY O SBO R N @limedaring Thank you! Psst: hellowebdesignbook.com