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The Director's Chair:
Orchestrating AI for
Truly Effective Learning
Mike Taylor
trainlikeamarketer.com
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Picture this…
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They don’t do
everything — but they
make it all work.
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Speed
without
direction
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www.trainlikeamarketer.com
$350+
BILLION
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www.trainlikeamarketer.com
%
of training is never
applied on the job
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www.trainlikeamarketer.com
Demand Investment
Results?
Not so much!
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trainlikeamarketer.com
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AI for everything
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creating more
content, faster
creating more content, faster
Creating
more
content,
faster
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“The biggest risk is that
AI just makes us more
effective at doing
something that's
deeply ineffective.”
Philippa Hardman
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www.trainlikeamarketer.com
Insert Topic
↓↓↓
Slide Deck
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www.trainlikeamarketer.com
Fast —
but generic &
soul-less
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No content
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No content
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trainlikeamarketer.com
In one word —
how did that
first video
make you feel?
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trainlikeamarketer.com
VIDEO
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trainlikeamarketer.com
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www.trainlikeamarketer.com
Feel the
difference?
That’s not AI –
that’s the human Director!
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trainlikeamarketer.com
“When dealing with people,
remember you are not dealing
with creatures of logic, but
with creatures of emotion.”
Dale Carnegie
Writer and Teacher
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www.trainlikeamarketer.com
Humans are
UNIQUELY
positioned
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trainlikeamarketer.com
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So what does
this actually
look like?
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www.trainlikeamarketer.com
The Director's
Framework
3 decisions that change everything
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Pre-
Production
• What does
success look
like?
• What context
does AI need?
• What's non-
negotiable?
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Pre-
Production
• What does
success look
like?
• What context
does AI need?
• What's non-
negotiable?
Production
• Give context,
not just
commands
• Set constraints
• Define your role
(and AI's role)
• Describe
success criteria
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Pre-
Production
• What does
success look
like?
• What context
does AI need?
• What's non-
negotiable?
Production
• Give context,
not just
commands
• Set constraints
• Define your role
(and AI's role)
• Describe
success criteria
Post-
Production
• Does it connect
emotionally?
• Does it reflect
authentic
context?
• What would we
never say?
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www.trainlikeamarketer.com
Same Task.
Two Ways.
Passive vs Directed
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No content
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Role Play with a partner:
• Use the SBI Model (Situation–
Behavior–Impact)
• Keep it specific, respectful, and
focused on growth.
• Focus on behavior, not personality
Debrief as a group:
• What worked well?
• What could be improved?
• How can you apply this in your real
feedback conversations?
Undirected Output
One of your employees, Alex, delivered a client project three days
late. Alex is creative and dedicated but often underestimates
timelines and delays communication. Give feedback that helps Alex
improve without losing motivation.
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No content
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Directed Output
Company Context
• Family-owned for 50+ years
• Long-tenured, strong sense of loyalty
• Relationship-oriented, “family” feel
• Challenge: Low accountability and
discomfort with tough conversations
Learning Goals
• Balance relationships and results
• Build confidence in giving feedback
and holding others accountable
• Transition from peer to leader
• Strengthen trust via fairness and
consistency
Key Learning Themes
• Care and Clarity – Be kind & clear
• Trust Through Accountability –
Consistency builds credibility
• Communicate Expectations – Define
success clearly
• From “Family” to “Team”
Design Approach
• Interactive workshops using real plant
scenarios
• Role-play: feedback with longtime
coworkers
• Peer coaching for practice
• Manager toolkit:
• Leader stories: of care/accountability
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www.trainlikeamarketer.com
This approach works
because it changes how
people think and feel, not
just what they do.
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www.trainlikeamarketer.com
Direction turns generic
output into
meaningful design.
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trainlikeamarketer.com
In one word,
what’s your
biggest takeaway
from this
framework?
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www.trainlikeamarketer.com
AI can help us be
MORE HUMAN!
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Common Mistakes
When Directing AI
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www.trainlikeamarketer.com
Treating the first output
as the final product.
MISTAKE #1
The first output is
never the final output.
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www.trainlikeamarketer.com
Thinking you don’t know
enough about AI.
MISTAKE #2
You know learning. You
know people. That's enough.
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www.trainlikeamarketer.com
I don’t have time for
perfect prompts
MISTAKE #3
Your org doesn’t want speed.
It wants impact.
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trainlikeamarketer.com
‟success…will depend
as much on the
emotions of humans
as it will on the
effectiveness of AI
technology.”
Philippa Hardman
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www.trainlikeamarketer.com
Everyone's
success
criteria is
different
Everyone's
context is
different
Everyone
needs to
direct
differently
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www.trainlikeamarketer.com
Only humans can create
EMOTIONAL
RESONANCE
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trainlikeamarketer.com
Phillipa
Hardman
Phillipa Hardman
Josh
Cavalier
joshcavalier.com
Ross
Stevenson
stealthesethoughts.com
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trainlikeamarketer.com
What’s your
next step?
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Take your seat
AI isn’t the star —
it’s your crew.
YOU are what makes
learning that matters
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Get in Touch
& Learn More
trainlikeamarketer.com
Mike Taylor
[email protected]
linkedin.com/in/miketaylor