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MATTHEW REIDSMA GRAND VALLEY STATE UNIVERSITY HOLISTIC UX

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Pizza Hut Athens Ohio, http://en.wikipedia.org/wiki/File:Pizza_Hut_Athens_OH_USA.JPG

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http://www.theonion.com/articles/you-can-tell-area-bank-used-to-be-a-pizza-hut,8899/

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Pizza Hut Athens Ohio, http://en.wikipedia.org/wiki/File:Pizza_Hut_Athens_OH_USA.JPG

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Pizza Hut Athens Ohio, http://en.wikipedia.org/wiki/File:Pizza_Hut_Athens_OH_USA.JPG

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Pizza Hut Athens Ohio, http://en.wikipedia.org/wiki/File:Pizza_Hut_Athens_OH_USA.JPG

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Pizza Hut Athens Ohio, http://en.wikipedia.org/wiki/File:Pizza_Hut_Athens_OH_USA.JPG

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Pizza Hut Athens Ohio, http://en.wikipedia.org/wiki/File:Pizza_Hut_Athens_OH_USA.JPG

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1 There is useful data in the past. Go get it.

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Search data from GVSU for Summon, 2013: http://gvsu.edu/library/web2013

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2 Think broadly.

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3 You don’t have to be an expert.

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Eames: The Architect and the Painter You sell your expertise, you have a limited repertoire. You sell your ignorance, it’s an unlimited repertoire. “ Richard Saul Wurman

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Eames: The Architect and the Painter [Eames] was selling his ignorance and his desire to learn about a subject, and the journey of him not knowing to knowing was his work. “ Richard Saul Wurman

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4 Keep an open mind.

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What Screens Want, http://frankchimero.com/talks/what-screens-want/transcript A map’s biases serve one need, but distort everything else. “ Frank Chimero

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5 Tell a story.

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http://feltron.com

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“ MailChimp UX Newsletter Issue #21, “Teams.” http://us5.campaign-archive1.com/?u=7e093c5cf4&id=cfe9dbcac8&e Research cannot create change in an organization until it’s turned into a compelling story.

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• Concerned with the quality of her sources. Checks recency, impact factors, and reads abstracts to determine relevance.! • Only interested in sources with full-text online.! • Has a few strategies that worked in the past, and tries those for each new project. Unsure where to start research on unfamiliar topics.! • Confident she can figure things out on her own without asking for help. Prefers to use self-service help if available.! • Overwhelmed, busy, and impatient.! NEEDS • Make it easy to start new research, whether on a broad or narrow topic.! • Show abstracts, impact factors (citation counts, journal names, authors & affiliations) where possible in results lists.! • Offer self-service help, as well as research guidance. ! • Remove barriers to doing quick research, including redundant or extra steps, page load speeds, and unfamiliar navigation patterns.! 20 years old // Biomedical Sciences major // Grand Rapids, MI AMANDA MCGUIRE! SCIENCES UNDERGRADUATE SERVE BY “Full-text online is very important to me. I don’t have time to request things.”

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• Concerned with the quality of her sources. Checks recency, impact factors, and reads abstracts to determine relevance.! • Only interested in sources with full-text online.! • Has a few strategies that worked in the past, and tries those for each new project. Unsure where to start research on unfamiliar topics.! • Confident she can figure things out on her own without asking for help. Prefers to use self-service help if available.! • Overwhelmed, busy, and impatient.! NEEDS • Make it easy to start new research, whether on a broad or narrow topic.! • Show abstracts, impact factors (citation counts, journal names, authors & affiliations) where possible in results lists.! • Offer self-service help, as well as research guidance. ! • Remove barriers to doing quick research, including redundant or extra steps, page load speeds, and unfamiliar navigation patterns.! 20 years old // Biomedical Sciences major // Grand Rapids, MI AMANDA MCGUIRE! SCIENCES UNDERGRADUATE SERVE BY “Full-text online is very important to me. I don’t have time to request things.” • Easy way to find relevant material for assignments.! • Not sure where to start his research, but willing to ask for help.! • Only looks at the first few results in a search before determining if the search was successful. More likely to start a new search than use facets.! • Likely to follow rabbit holes in research, and to request an item that seems useful if we don’t have it.! • Likes having full-text online, but knows that some things can only be found in books.! • Make it easy to start a broad search across many of our resources (articles and books)! • Making it easy to request items that we do not have access to through MeL or Document Delivery.! • Offer self-service and in-person help, as well as research guidance.! ! 19 years old // English Major // Allendale, MI NEEDS CHRIS VERSTEEG! HUMANITIES UNDERGRADUATE SERVE BY “I just want to find something, not jump through a bunch of hoops.”

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• Concerned with the quality of her sources. Checks recency, impact factors, and reads abstracts to determine relevance.! • Only interested in sources with full-text online.! • Has a few strategies that worked in the past, and tries those for each new project. Unsure where to start research on unfamiliar topics.! • Confident she can figure things out on her own without asking for help. Prefers to use self-service help if available.! • Overwhelmed, busy, and impatient.! NEEDS • Make it easy to start new research, whether on a broad or narrow topic.! • Show abstracts, impact factors (citation counts, journal names, authors & affiliations) where possible in results lists.! • Offer self-service help, as well as research guidance. ! • Remove barriers to doing quick research, including redundant or extra steps, page load speeds, and unfamiliar navigation patterns.! 20 years old // Biomedical Sciences major // Grand Rapids, MI AMANDA MCGUIRE! SCIENCES UNDERGRADUATE SERVE BY “Full-text online is very important to me. I don’t have time to request things.” • Easy way to find relevant material for assignments.! • Not sure where to start his research, but willing to ask for help.! • Only looks at the first few results in a search before determining if the search was successful. More likely to start a new search than use facets.! • Likely to follow rabbit holes in research, and to request an item that seems useful if we don’t have it.! • Likes having full-text online, but knows that some things can only be found in books.! • Make it easy to start a broad search across many of our resources (articles and books)! • Making it easy to request items that we do not have access to through MeL or Document Delivery.! • Offer self-service and in-person help, as well as research guidance.! ! 19 years old // English Major // Allendale, MI NEEDS CHRIS VERSTEEG! HUMANITIES UNDERGRADUATE SERVE BY “I just want to find something, not jump through a bunch of hoops.” • Concerned with the quality of sources. Reads works cited lists, evaluates results based on date and relevance.! • Starts research with subject-specific databases.! • Often feels overwhelmed, but likely to ask for help or use online help tools.! • Needs access to abstracts, impact factors, and other metrics to help her quickly evaluate the quality of resources.! • Will request an article through Document Delivery that looks useful for her research if it is not available online.! • Providing easy access to advanced search tools and subject-specific databases.! • Making it easy to request items that we do not have access to through MeL or Document Delivery.! • Offer self-service and in-person help, as well as research guidance.! ! ! 24 years old // Education - Higher Ed // Grand Rapids, MI NEEDS MARCIA PITTMAN! GRADUATE STUDENT SERVE BY “I need to make sure that my research is thorough.”

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6 Be excellent to each other.

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http://matthewreidsma.com/worknotes/41

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http://matthewreidsma.com/worknotes/71

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http://matthewreidsma.com/worknotes/71

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http://www.speedleaderboard.com/categories/cic

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7 Focus on outcomes, not outputs.

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“ Lean UX, p. 110 Jeff Gothelf [Teams] must be empowered to decide for themselves which features will create the outcomes their organizations require.

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“ “Asking the Right Questions,” American Libraries, March/April 2014 p.20 Meredith Farkas Meaningful assessment requires a work environment where it’s okay to fail, so long as you learn from it.

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“ Data is the Experience, Midwest UX 2013, October 19, 2013 Karl Fast Our job is to represent data in a meaningful way so we can take action.

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THANKYOU

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weaveux.org