Introduction to DESIGN SPRINT

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WHAT IS… DESIGN SPRINT? M a k u a k e U I D E V E LO P E R / S H U M A K I N O S P E C I A L T H A N K S T O G O O G L E V E N T U R E S

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SHU MAKINO 6*σβΠϯϑϩϯτΤϯυ @mackymakiosh

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ϢʔβʔϑΝʔετʹΑΓྑ͍ϓϩμΫτΛੜΈग़ͨ͢Ίɺ (PPHMF7FOUVSFT͕౤ࢿઌʹରͯ͠ߦ͍ͬͯΔ69σβΠϯख๏ DESIGN SPRINT…?

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৽6*΍৽ػೳͷޮՌݕূΛ೔ؒͰऴΘΒͤΔ͜ͱ͕Ͱ͖Δ DESIGN SPRINT…?

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೔ؒͷϑϩʔ DESIGN SPRINT MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY ݕূ ϓϩτλΠϓ ҙࢥܾఆ ΞΠσΟΞग़͠ ϓϩμΫτͷ ໰୊ൃݟ

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೔ؒͷϑϩʔ DESIGN SPRINT MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY ݕূ ϓϩτλΠϓ ҙࢥܾఆ ΞΠσΟΞग़͠ ϓϩμΫτཧղ ໨ඪܾΊ αʔϏεσβΠϯͷجຊతͳϑϩʔͰ͕͢ ͜ΕΒΛ೔ؒͰεϐʔσΟʹऴΘΒͤ·͢

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ಋೖࣄྫ ൢചαΠτϦχϡʔΞϧ ΞϓϦͷνϡʔτϦΞϧϦχϡʔΞϧ ച্ɾαΠτ଺ࡏ࣌ؒ هࣄอଘ཰Ξοϓ ഒ

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+ more than 200 Startups ಋೖࣄྫ

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೔ؒͷྲྀΕ ֓ཁઆ໌ͷͨΊৄ͘͠͸4QSJOUͷهࣄͳͲΛࢀߟʹ DESIGN SPRINT

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DAY 1 : UNDERSTAND MONDAY ϓϩμΫτΛཧղ͠՝୊఺Λݟ͚ͭΔ

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DAY 1 : UNDERSTAND ⁞ࠓճͷ413*/5ͷ໨ඪܾΊ ϲ݄ޙɺ൒೥ޙɺ೥ޙ4QSJOUͷޮՌͱͯ͠ظ଴͢Δ͜ͱ͸ʁ

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⁞ࣾ಺ͰϓϩμΫτͷ৘ใऩू ϢʔβʔώΞϦϯάͷ݁Ռ Ϛʔέοτͷঢ়گ αʔϏεͷ࢓༷ λʔήοτϢʔβʔ DAY 1 : UNDERSTAND

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౾ͷछྨͱ͔౾ͷ൨͖ํ͍Ζ͍Ζ͋Γ͗ͯ͢ ݁ہͲΕΛങ͑͹͍͍ͷʁʁ USER ΦϯϥΠϯαΠτͷϢʔβʔώΞϦϯά݁Ռ DAY 1 : UNDERSTAND

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 ετʔϦʔϘʔυΛ࡞Γ Ұ൪ղܾ͍ͨ͠՝୊఺Λ୳͢ DAY 1 : UNDERSTAND

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ϓϩμΫτͷొ৔ਓ෺ ϓϩμΫτͱϢʔβʔ͕ͲͷΑ͏ʹΠϯλϥΫτ͢Δ͔ϑϩʔਤʹॻ͖ɺ৘ใ੔ཧ ϓϩμΫτͷΰʔϧ ετʔϦʔϘʔυͷྫ පӃͷ༧໿γεςϜ

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࠷ऴతʹ4QSJOUͰҰ൪ղܾ͍ͨ͠՝୊఺ΛܾΊΔ ࣏͢΂͖͸ίίͩͬʂʂ ετʔϦʔϘʔυͷྫ පӃͷ༧໿γεςϜ

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DAY 2 : DIVERGE TUESDAY ՝୊Λղܾ͢ΔιϦϡʔγϣϯΛߟ͑Δ

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$SB[ZTͰ՝୊ղܾͷΞΠσΟΞग़͠ DAY 2 : DIVERGE

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"ΛͭંΓʹͯ͠ݸඵͰΞΠσΟΞΛݸग़͢ CRAZY 8’s

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DAY 3 : DECIDE WEDNESDAY ͲͷΞΠσΟΞͰߦ͔͘ҙࢥܾఆ

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ళ಄ͷ઀٬ͰίʔώʔΛ͓͢͢Ί͢ΔϓϩηεΛ ࠾༻͞ΕͨΞΠσΟΞ ωοτʹ΋Ԡ༻͢Δ

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DAY 4 : PROTOTYPE THURSDAY ͻͨ͢ΒϓϩτλΠϓ࡞੒

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πʔϧબఆͯ͠ͻͨ͢ΒϓϩτλΠϐϯά πʔϧྫ4LFUDI 1SPUU 1JYBUF 'MJOUP *O7JTJPO "GUFS&⒎FDUTͳͲ ՄೳͳݶΓ࣮ࡍͷ৮Γ৺஍ʹ͍ۙϓϩτλΠϓΛ࡞Δ DAY 4 : PROTOTYPE

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DAY 5 : VALIDATE FRIDAY ϢʔβʔΠϯλϏϡʔͰΞΠσΟΞΛޮՌݕূ

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⁞ΠϯλϏϡʔલʹϢʔβʔʹฉ͖͍࣭ͨ໰ΛϦετΞοϓ ΠϯλϏϡʔΛܦֶͯͼ͍ͨ͜ͱΛࣄલʹܾΊ͓ͯ͘

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ϢʔβʔςετɾΠϯλϏϡʔͰΞΠσΟΞΛݕূ ͲͷΞΠσΟΞΛϢʔβʔ͸ड͚ೖΕɺͲΕΛड͚ೖΕͯ͘Εͳ͍ͷ͔Λ൑ผ

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ऴΘͬͨΒ࣍ͷ413*/5ͷճ͠ํʹ͍ͭͯߟ͑Δ Ϣʔβʔͷ൓Ԡ͕શ͘Α͘ͳ͚Ε͹%":ʹ໭Γ՝୊఺ݟ௚͠ ண໨ͨ͠՝୊఺͕߹͍ͬͯΕ͹ɺ%":͔Β΍Γͳ͓͠ ಛʹେ͖ͳ໰୊͕ͳ͚Ε͹ɺϓϩτλΠϐϯά͔Β΍Γ௚͢

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Ҏ্͕%&4*(/413*/5 ˞؆ུԽͷͨΊଟগΞϨϯδ͞Ε͍ͯ·͢

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࠷ऴతʹͰ͖ͨ΋ͷ

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%&4*(/413*/5ϝϦοτ χʔζͷͳ͍ϓϩμΫτ͕ੜ·Εʹ͍͘ ॳ೔ʹϢʔβʔχʔζΛ೺Ѳ͢ΔͷͰ Ϣʔβʔχʔζ͕ͳ͍ϓϩμΫτΛ։ൃ͢ΔͳͲͷϛε͕ݮΔ

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%&4*(/413*/5ϝϦοτ ϓϩμΫτΦʔφʔΛٞ࿦ʹࠞͥࠐΉͨΊ σβΠϯͷग़໭ΓΛ๷͛Δ 10͕ৗʹಉ੮͠օͰҙࢥܾఆ͢ΔͷͰ ʮ΍ͬͺΓ͜Εɺҧ͏͔΋ɺɺ΍Γ௚͠ʯ͕ͳ͘ͳΔ

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εέδϡʔϧݫकͰٞ࿦ͷటপԽΛ๷͛Δ ࣌ؒݫक ͲͷϓϩηεͰ΋ඞͣͭͷΞΠσΟΞ %&4*(/413*/5ϝϦοτ

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%&4*(/413*/5͕69σβΠϯͷਖ਼ղͱ͸ݶΒͳ͍ %&4*(/413*/5͸ൃల్্ஈ֊ʹ͋Γɺ 413*/5Λಋೖ͢Δ͜ͱ͕ඞͣ͠΋ਖ਼͍͠ͱ͸ݶΓ·ͤΜ %&4*(/413*/5σϝϦοτ

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ͦͷ··ಋೖ͢Δͷ͸·ͣແཧ اۀ΍૊৫ʹΑͬͯࣄ৘͕શ͘ҟͳͬͨΓ ࢀՃऀͷ࣌ؒΛ཈͑Δͱίετ͕͔͔Γ͗͢ΔͨΊ ͦͷ··ಋೖ͢Δͷ͸޷·͋͘͠Γ·ͤΜ %&4*(/413*/5σϝϦοτ

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Τοηϯε͚ͩऔΓೖΕΔͷ͕޷·͍͠ ͦͷ··औΓೖΕΔͷͰ͸ͳ͘ɺ֤νʔϜɾاۀʹదͨ͠ܗͰɺ 413*/5ͷྲྀΕࣗମ͸ɺ69%ͷϑϩʔ͕੔ཧ͞ΕΔͨΊͱͯ΋ྑ͍ ݁࿦

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ࢀߟॻ੶ Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days