How to Transform Your Training from Dull to Dynamic with Surprising Ease!

Slide 1

Slide 1 text

From Dull to Dynamic Transform Your Training With Surprising Ease! mike-taylor.org

Slide 2

Slide 2 text

bit.ly/2023cuna

Slide 3

Slide 3 text

Why Marketing?

Slide 4

Slide 4 text

Common Goal

Slide 5

Slide 5 text

How to get people's attention and help them think and act in new ways.

Slide 6

Slide 6 text

Marketing Tools 👆 Visibility 👆 Engagement 👆 Experience 👆 Outcomes

Slide 7

Slide 7 text

Let's dive in!

Slide 8

Slide 8 text

martechmap.com

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

Apps & Tools

Slide 11

Slide 11 text

Fasten your seatbelts!

Slide 12

Slide 12 text

Easy to use Free or Cheap Adds value 1 2 3 Criteria

Slide 13

Slide 13 text

Events & Workshops 1 Email Marketing 2 Digital Content 3 Marketing Automation Categories

Slide 14

Slide 14 text

Events

Slide 15

Slide 15 text

No content

Slide 16

Slide 16 text

Typical boring Zoom registration

Slide 17

Slide 17 text

• event pages • invite guests • registration options • sell tickets • communications • and more

Slide 18

Slide 18 text

talkbook.co

Slide 19

Slide 19 text

Don't let your talk end with the last slide. Offer a video, pdf, or anything your audience would find valuable.

Slide 20

Slide 20 text

Don't let your talk end with the last slide. Offer a video, pdf, or anything your audience would find valuable. Invite your audience to visit the web page with your offer

Slide 21

Slide 21 text

Don't let your talk end with the last slide. Offer a video, pdf, or anything your audience would find valuable. Invite your audience to visit the web page with your offer Import collected contact info into your CRM for an autmated campaign, etc.

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

No content

Slide 24

Slide 24 text

No content

Slide 25

Slide 25 text

No content

Slide 26

Slide 26 text

Digital Content

Slide 27

Slide 27 text

Headline Helpers Helps craft compelling headlines for your content. • Course names, subject lines, titles • Scores quality • Improvement advice

Slide 28

Slide 28 text

Headline Analyzer

Slide 29

Slide 29 text

No content

Slide 30

Slide 30 text

craft.do

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

No content

Slide 33

Slide 33 text

Brand Kit Printing Analytics Integrations Ease of use Templates Design Assets Collaboration I'm in Canva every day

Slide 34

Slide 34 text

Mindstamp supercharges your videos with buttons, hotspots, questions, lead capture, branching, logic, and analytics.

Slide 35

Slide 35 text

Say Goodbye to Boring Video

Slide 36

Slide 36 text

No content

Slide 37

Slide 37 text

Personalization

Slide 38

Slide 38 text

Branching

Slide 39

Slide 39 text

Drawings Multimedia Chapters Transcripts Buttons Hotspots Images Questions Enrich your videos with interactive elements End CTA Personalization Comments Conditional Logic Increase viewer engagement and retention by transforming passive viewers into active participants

Slide 40

Slide 40 text

Analytics

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

No content

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

No content

Slide 45

Slide 45 text

Email Marketing

Slide 46

Slide 46 text

Email Marketing • Universal access • Quick & easy • Inexpensive

Slide 47

Slide 47 text

Design Create visually appealing emails with ease. Features

Slide 48

Slide 48 text

Design Create visually appealing emails with ease. Automation Automate emails to save time and increase efficiency Features

Slide 49

Slide 49 text

Design Create visually appealing emails with ease. Automation Automate emails to save time and increase efficiency Personalization Target specific learners and increase engagement. Features

Slide 50

Slide 50 text

Design Create visually appealing emails with ease. Automation Automate emails to save time and increase efficiency Personalization Target specific learners and increase engagement. Analytics track & improve the performance of your emails Features

Slide 51

Slide 51 text

No content

Slide 52

Slide 52 text

• Scheduled • Adaptive • Drip Self-Running Automated Campaigns

Slide 53

Slide 53 text

No content

Slide 54

Slide 54 text

No content

Slide 55

Slide 55 text

No content

Slide 56

Slide 56 text

No content

Slide 57

Slide 57 text

Analytics

Slide 58

Slide 58 text

No content

Slide 59

Slide 59 text

Contact Monkey • Internal/Corporate • Outlook/Gmail

Slide 60

Slide 60 text

Others Worth Knowing convertkit.com mailchimp.com drip.com aweber.com

Slide 61

Slide 61 text

How might you use this?

Slide 62

Slide 62 text

Marketing Automation

Slide 63

Slide 63 text

Marketing Automation automate repetitive tasks and processes, enabling improved efficiency, and better outcomes

Slide 64

Slide 64 text

No content

Slide 65

Slide 65 text

No content

Slide 66

Slide 66 text

Plumbing for the internet

Slide 67

Slide 67 text

Example Automated Campaign Learning Content Performance Dashboard Registration Form

Slide 68

Slide 68 text

No content

Slide 69

Slide 69 text

How might you use this?

Slide 70

Slide 70 text

Whew! We made it! I think?

Slide 71

Slide 71 text

What will you try first & why?

Slide 72

Slide 72 text

Mike's Favorites Canva There isn't much this design tool can't do - super impressive Craft Docs Create amazingly beautiful & functional docs in minutes. MailerLite Engaging, dynamic email campaigns in minutes Luma Create amazing landing pages for your online events. canva.com mailerlite.com craft.do lu.ma