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A fool with a tool is still a fool Tom Winter SEOWIND @‌ tom-winter Speakerdeck.com/tomwinter

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My own experiment vs AI Human Task: How many r’s has the word strawberry? Contendents: GPT 4o 8 & 9 year old vs a team of

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Do you know what’s
 the biggest problem with AI?

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We’re with AI in love but don’t switch off your   when using it Brain

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Google says content
 needs to be helpful, when most AI content
 is just Spam and Fluff.

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CyborgMethod™ 
 unleash your superpowers Combine human experience with AI capabilities to produce quality content.

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I talked with in the past year alone 460+
 SEO professionals


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Mistake #1 AI Already Knows Everything It has access to all the knowledge
 in the world

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Simple prompts don't work.

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"Write me an outline on {keyword X or topic X}." and then "Write me an article using this outline." Stop asking do the research, analyze top-performing content, review questions people ask ... and use it to get the output.

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Mistake #2 AI is a scraping tool If I provide it with an URL it will go there and analyze the content

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Use tools for scraping dedicated

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Mistake #3 GPT-4o is a Search Engine I can search the web in real time and retrieve
 the information I need

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Treat AI as a logical engine

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Mistake #4 AI will think for me If I provide AI with a rough idea of what
 I want It will understand what I need

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Think of AI as of your human colleague.

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Mistake #5 AI can do
 everything at once I can ask it to do the research, write
 the article and optimize it in one prompt

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Divide the process into multiple, digestible tasks.

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Mistake #6 AI-generated content is shallow, empty, and repetitive.

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Context is the king.

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Mistake #7 Automated humanization
 of articles will solve my problems

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Garbage IN, garbage Out

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Thank you Stay in touch: [email protected] Let’s connect on LinkedIn: Tom Winter Any questions?