A fool with a tool
is still a fool
Tom Winter
SEOWIND
@
tom-winter
Speakerdeck.com/tomwinter
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My own experiment vs
AI Human
Task:
How many r’s has the word
strawberry?
Contendents:
GPT 4o 8 & 9 year old
vs a team of
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No content
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Do you know what’s
the biggest problem with AI?
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We’re with AI
in love
but don’t switch off your
when using it
Brain
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Google says content
needs to be helpful,
when most AI content
is just Spam and Fluff.
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CyborgMethod™
unleash your superpowers
Combine human experience
with AI capabilities to produce
quality content.
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I talked with
in the past year alone
460+
SEO professionals
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Mistake #1
AI Already Knows
Everything
It has access to all the knowledge
in the world
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Simple prompts
don't work.
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"Write me an outline on {keyword X or topic X}."
and then "Write me an article using this outline."
Stop asking
do the research,
analyze top-performing content,
review questions people ask
... and use it to get the output.
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Mistake #2
AI is a scraping tool
If I provide it with an URL it will go there
and analyze the content
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Use tools for scraping
dedicated
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Mistake #3
GPT-4o is a Search Engine
I can search the web in real time and retrieve
the information I need
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Treat AI as a
logical engine
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Mistake #4
AI will think for me
If I provide AI with a rough idea of what
I want It will understand what I need
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Think of AI as of your
human colleague.
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Mistake #5
AI can do
everything at once
I can ask it to do the research, write
the article and optimize it in one prompt
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Divide the process into
multiple, digestible tasks.
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Mistake #6
AI-generated content is
shallow, empty, and repetitive.
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Context is
the king.
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Mistake #7
Automated humanization
of articles will solve my problems
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Garbage IN,
garbage Out
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Thank you
Stay in touch:
tom@seowind.io
Let’s connect on LinkedIn:
Tom Winter
Any questions?