Creating Innovative Interfaces using Design Thinking

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Demian Borba BlackBerry Developer Evangelist @demianborba www.dborba.com C R E A T I N G I N N O V A T I V E I N T E R F A C E S U S I N G D E S I G N T H I N K I N G

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dborba.com html5test.com

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• Graduated in Industrial Design (CEFET-PR) • Graduated in Computer Science (UFAL) • Crazy about Design, UX, Business and Technology • Professor at University of California San Diego (UCSD) • Working with Interactive Media for over 13 years • Founder of Action Creations, interactive agency in California • Developer Evangelist, 90% #upintheair • Launch the Startup Jam program globally • Launched the Tech Centers in Universities A B O U T M E

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• Bluetooth 4.0 • Wiﬁ • NFC • USB • HDMI • DLNA • Triggers SENSE UNDERSTAND ADAPT • BBM • Files • Screen • Video • Game GPS Accelerometer Altimeter Gyroscope Camera Screens Keyboard Cascades UI Framework My Location Geofence Places Map Automotive Hub Contacts Calendar Notiﬁcations UI Outputs based on Sensor Inputs and User Preferences CONNECT SHARE

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P E R F O R M A N C E

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Source: Wikipedia (http://en.wikipedia.org/wiki/Computer_performance) Computer performance is characterized by the amount of useful work accomplished by a computer system compared to the time and resources used.

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Source: Michael Wolf, Director of Technology at Cynergy PERFORMANCE UX ===

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A M A Z I N G U X F I C T I O N

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R E A L I T Y

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H O W C A N W E I N N O V A T E ?

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W A T E R F A L L REQUIREMENTS DESIGN IMPLEMENTATION VERIFICATION MAINTENANCE ?

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S C R U M ?

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D E S I G N T H I N K I N G

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I N N O V A T I O N TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT

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I N N O V A T I O N TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT

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H U M A N C E N T E R E D D E S I G N PROBLEM DEFINITION TONS OF INNOVATION OPPORTUNITIES PROBLEM SOLVING COMPETITIVE ADVANTAGE + = INNOVATION STARTS AND ENDS WITH PEOPLE PoV = user + needs + insight

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T E A M Science! Medicine! Engineering! Administration! Design! ...

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E M P A T H Y

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OBSERVE INTERVIEW EXPERIENCE

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E X T R E M E U S E R S

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D E F I N E PoV = persona + need + insight

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I D E A T E Quantity, not quality (don’t judge).

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P R O T O T Y P E

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time spent on a project cost for mistakes/changes PROTOTYPE fail & learn here TOO LATE

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D A R K H O R S E

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T E S T

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T E S T LET PEOPLE USE YOUR PROTOTYPES OBSERVE THE EXPERIENCE CONNECT WITH YOUR USERS DON’T FALL IN LOVE WITH IDEAS

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T R U S T T H E P R O C E S S

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T R U S T T H E P R O C E S S

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C A S E S

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QNX$CAR$2$feature$highlights$ Naviga&on) •  Elektrobit$embedded$ •  Telenav$hybrid$ •  TCS$oﬀ@board$ $ Infotainment)+)social)media) •  Media/AM/FM/HD$ •  Pandora,$SHtcher$ •  Web$browser,$YouTube$ •  Facebook,$TwiMer$ Automo&ve) •  PersonalizaHon$ •  Climate$control$ •  Virtual$mechanic$ •  Audio$control$ $ Connec&vity) •  Bluetooth$+$SMS$ •  MirrorLink$+$iPod$Out$ •  Smartphone$w/$HTML5$ •  DLNA$ Pla9orm)+)framework) •  Torch$browser$ •  ComposiHon$manager$ •  HTML5$framework$ •  App$store$support$

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D E S I G N T H I N K I N G

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D O I T

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W H A T A R E Y O U W A I T I N G F O R ?

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Demian Borba BlackBerry Developer Evangelist @demianborba www.dborba.com T H A N K Y O U