Slide 31
Slide 31 text
Personas and empathy mapping
WHY WHAT HOW
• Make assumptions
and knowledge
about users explicit
• Give the team a
common language
to talk meaningfully
about users
• Building empathy
towards users in a
way that data can’t
accomplish
• Sketch out a
person, their needs,
and behavior
• Look into the mind
of the targeted
persona & think
about the sensory
experiences of the
character when
interacting with
your company and
product
• Work together in
your teams and
consider: Who are
your users and why
are they using the
system? What
behaviors,
assumptions, and
expectations color
their view of the
system?
FURTHER READING
http://www.innovationgames.com/empathy-map/ | Adlin, T., & Pruitt, J. (2010). The Essential
Persona Lifecycle | http://www.cooper.com/journal/2014/05/persona-empathy-mapping