Mind the Product - London

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sprint design [email protected] #designsprint @iamctodd

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Agenda At-a-Glance 10:00am - 11:30am Welcome Oh, hai! Design Sprint Basic Overview Team Formation Understand Facts & Assumptions Who/Do 11:45am - 1:15pm Diverge Job Stories Six-up Storyboard 2:00pm - 3:30pm Converge Assumption Table Sketching Ritual Dissent Prototype Minimum Viable Concept 3:45pm-5:00pm Validate User Testing Retrospective Reﬂection

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For Sale: Socks. Three. Different Colors.

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A $5M Idea?

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A $25M Idea??

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YOU ARE HERE YOU WANT TO BE HERE SOCKS!??? SOCK$$$!!!

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..increasing design activity such as design-related employee training boosted a company's revenue on average by 40% more than other companies over a ﬁve-year period.

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Don't turn it into an education program. Turn it into a problem-solving machine. Cynthia Tripp GLOBAL DESIGN AT P&G

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the goal Feasible Desirable Viable DO PEOPLE WANT IT? IS IT A BUSINESS? IS IT POSSIBLE?

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IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE IDEO ED Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Deﬁne Ideate Prototype Test

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

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Design Sprint?

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SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

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NAMES design sprint

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design spike

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product discovery

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discovery session

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deep dive

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discovery sprint

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design s.w.a.t.

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Phase 1 Understand Phase 2 Diverge Phase 3 Converge Phase 4 Prototype Phase 5 Validate !

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Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide

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It’s a tool. Treat it as such.

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How do you know your product idea is any good?

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MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS >

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1. Get into group (4 to 5/group) 2. Card#1 [] Hobby of yours 3. Card #2 [] Favorite App 4. Shuﬄe

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Post-It #2 [] App Post-It #1 [] Hobby [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] YOUR NEW PROJECT

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understand Get the Background Introductions Rules of the Design Sprint Idea Parking Lot Review Agenda Pitch Practice Research, Competition & Past Work Get Inspired Goals & Anti-goals Assumptions Deﬁne the Problem Problem Statement Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective

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pitch practice

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hopes + fears

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what are you solving for?

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assumptions: what you think you know

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FACT ASSUMPTIONS QUESTIONS I saw.. I think.. I wonder.. I heard..

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Who? | Do?

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what’s their journey?

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PHASE GOAL GOAL GOAL OPP’Y OPP’Y OPP’Y PHASE GOAL GOAL OPP’Y OPP’Y PHASE GOAL GOAL GOAL OPP’Y OPP’Y OPP’Y PHASE GOAL OPP’Y PHASE GOAL GOAL OPP’Y OPP’Y PHASES GOALS OPPORTUNITIES

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PHASE GOAL GOAL GOAL OPP’Y OPP’Y OPP’Y PHASES GOALS OPPORTUNITIES

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what are you solving for? really

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Reframe for Insight?

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THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

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diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Wrap-up Daily Retrospective

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JOB STORY CRAZY EIGHT STORY BOARD

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AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\

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job stories

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“Job?”

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When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can __OUTCOME__.

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JOB STORY CRAZY EIGHT STORY BOARD

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six-ups crazy-eights

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1. Generate 6 (or 8) DIFFERENT solutions to the job-story 2. One idea in 50 (or 38) seconds 3. DRAW don’t write

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storyboards

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1. Three Post-its per storyboard 2. Think: Beginning-Middle-End 3. Draw on Post-It & Write on Paper

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converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective

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JOB STORY CRAZY EIGHT STORY BOARD

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JOB STORY SIX-UP STORY BOARD ASSUMPTIONS

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assumption table $100 Test

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1. Each participant gets “$100” 2. Spend the $ on which assumptions are critical & need validation 3. Rank from high to low 4. Add ‘Test by…’ and ‘Valid if..’ columns

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Assumption Test by …? Valid if…? Storyboard

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Assumption Test by …? Valid if…? Storyboard Alternative

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team sketching

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1. One assumption “row” / 3 people 2. Sketch out the prototype to validate that particular assumption

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JOB STORY SIX-UP STORY BOARD ASSUMPTIONS

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prototype Prototype Refine Screens Build it! Confirm Interviews Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective

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Source: Stephanie Houde and Charles Hill - Apple Computer

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Prototypes MINIMIM VIABLE CONCEPTS

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physical prototypes

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digital prototypes

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113 Lo Hi Interactive Fidelity Hi

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service prototypes

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Types or Service Prototype ○ Concept Model ○ Scenario ○ Role-Playing ○ Physical Model

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test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up Daily Retrospective Sprint Retrospective

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1. Pre-roll questions 2. Tasks / Interview 3. Post-roll questions

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be curious as all @%

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Listening 201 ○ Open ended questions. Let them describe it, not you! ○ Two ears and one mouth. Use in proportion. ○ It’s not about you. This is not a promotional opportunity. ○ Be interested, not interesting.

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reﬂection ! what worked? ..was validated? ..did you learn?

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What’s next?

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} } } DESIGN SPRINT INTERVALS AGILE SCRUM Define Understand Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n

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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint Iteration 1 Iteration 2 Final Week UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF ASSUMPTIONS FINAL PROTOTYPE TEST FINAL PREP PRESENT

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ASSUMPTIONS PROTOTYPE TEST LEARN

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YOU ARE HERE YOU WERE HERE YOU WILL GET HERE

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Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN

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[email protected] #designsprint @iamctodd