Getting down to business with Firebase

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Getting down to business with Firebase Saúl Díaz González Android Developer @sefford

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Plan Launch Monitor Optimize Why “business”?

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Firebase Analytics

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All apps Retail Games first_open notification_receive notification_foreground add_payment_info join_group in_app_purchase notification_open sign_up view_item level_up user_engagement notification_dismiss search view_item_list post_score session_start dynamic_link_first_open present_offer view_search_results select_content app_update dynamic_link_app_open join_group ecommerce_purchase spend_virtual_currency app_remove dynamic_link_app_update tutorial_begin purchase_refund tutorial_begin os_update select_content tutorial_complete add_to_cart tutorial_complete app_clear_data share begin_checkout unlock_achievement app_exception spend_virtual_currency add_to_wishlist when a user adds an item to wishlist generate_lead value, currency

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Segmentation Divide and conquer Funneling Know the processes Retention In the product bind them Key concepts Audience is the core of Analytics

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“The “Seven-Minutes” War. ”

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Firebase Crash Reporting

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Firebase Remote Config

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A B 40% 60%

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Firebase Invites

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Not installed Installed

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Firebase Dynamic Links

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https://example.app.goo.gl/?link=https://www.example.com/someresource &apn=com.example.android // Android Package &amv=3 // Min Android Version &al=exampleapp://someresource //Alternate URL for Android App &afl=http://play.google.com // Open if Android app is not installed &ibi=com.example.ios // iOS Package &isi=1234567 //iOS Min version &ius=exampleapp // iOS Custom Schema &ifl=http://itunes.apple.com // Open if iOS app is not installed &ipbi=com.example.ios // The same, for iPads &ipfl=http://itunes.apple.com

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Firebase App Indexing

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Indexed by Searches Results Indentifies Web content Google Search App Content User

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FINAL THOGUHTS

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Q&A?

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THANKS! https://speakerdeck.com/sefford/getting-down-to-business-with-firebase Saul Diaz Android Dev @ chicisimo.com @sefford [email protected]