Understanding the Shift to Mobile

Slide 1

Slide 1 text

Shift to Mobile UNDERSTANDING THE

Slide 2

Slide 2 text

“ I can get what I want, anytime, in my immediate context. https://solutions.forrester.com/mobile

Slide 3

Slide 3 text

“ Where can I get coffee?

Slide 4

Slide 4 text

Map Ratings Click-to-Call Address Phone Directions

Slide 5

Slide 5 text

Understand Mobile Use Cases

Slide 6

Slide 6 text

Google Analytics 1.45M 0.26M 0.13M DESKTOP MOBILE TABLET mailgun.com

Slide 7

Slide 7 text

Google Analytics 324.0K 3.9K 1.0K DESKTOP MOBILE TABLET app.mailgun.com

Slide 8

Slide 8 text

Google Analytics 95.8K 2.4K 0.9K DESKTOP MOBILE TABLET documentation.mailgun.com

Slide 9

Slide 9 text

Google Analytics 26.5K 2.2K 4.0K DESKTOP MOBILE TABLET blog.mailgun.com

Slide 10

Slide 10 text

http://www.businessinsider.com/the-three-leading-mobile-retailers-2-2014-1 64.2M 42.2M 42.9M DESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY

Slide 11

Slide 11 text

http://www.theverge.com/2014/7/23/5930743/facebooks-new-stats-1-32-billion-users-per-month-30-percent-only-use-it-on-their-phones 247M 671M 399M DESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY Facebook

Slide 12

Slide 12 text

Understand Mobile Use Cases Content versus Tasks Business versus Consumer

Slide 13

Slide 13 text

Understand the Mobile Medium

Slide 14

Slide 14 text

No content

Slide 15

Slide 15 text

Understand the Mobile Medium Engagement push, location awareness Interaction voice, touch, video

Slide 16

Slide 16 text

Understand the Cost of Mobile

Slide 17

Slide 17 text

Google Analytics 203 325 55 DEVICE TYPES SCREEN SIZES OS/BROWSER COMBOS Types of Devices

Slide 18

Slide 18 text

Open Device Lab, San Francisco

Slide 19

Slide 19 text

Understand the Cost of Mobile Don’t boil the ocean. Project and measure ROI.

Slide 20

Slide 20 text

Build to Solve Problems

Slide 21

Slide 21 text

Mobile creates new ways to reach customers. Mobile creates new ways to drive sales. Mobile helps solve customer problems.

Slide 22

Slide 22 text

No content