What they
say vs what
they do
Michael Bloom
Strategy Director, Folk
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No pressure…
Australian student
performance in science is
in decline
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Over ¾ of Australian
Primary school teachers
use Primary Connections
teaching resources
- UTS report
- PISA report
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What primary teachers told us
Plan Plan Plan
Plan Plan Plan
Plan Plan Plan
Plan Plan Plan
Plan Plan Plan
Plan Plan Plan
Plan Plan Plan 3
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The reality...
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Navigating
a journey.
Tracking.
Adapting.
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You can’t handle the truth
We answer based
on how we think we
should answer
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Our recollections
are floored
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Journal studies
Be there
without actually
being there
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Two powerful ingredients
Context Time
&
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Get up close
as the action
happens
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Context
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Context
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See
the full
picture
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Capture the moment:
• What: thoughts/impressions,
photos, sounds
• When: before, during, after
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Setting up for success
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Time
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Watch behaviours
change and evolve
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We built a prototype for our study
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Setting up for success
Mistake #1
Too long
How long will it
take for a pattern to
emerge?
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Mistake #2
Not reacting
Can you build
on what you’ve
already seen?
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Susan likes structure
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Alice likes to discuss and explore
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When to use a journal study
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You might want to:
see a diversity of experiences, and
learn how behaviours or
perceptions change
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When to use a journal study
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You might want to:
know more about what motivates
someone to act
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When to use a journal study
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You might want to:
understand micro-moments and
interactions that affect big
decision making
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When to use a journal study
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You might want to:
know about behaviours that
happen sporadically
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When to use a journal study
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You might want to:
reach hard to access groups
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All you need
Recording
devices
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Instructions Sharing
platform