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HOW TO AMPLIFY YOUR VOICE Use the power of community to spread your ideas Vanessa Gennarelli @mozzadrella mozzadrella.me

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Vanessa, your Educator.

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Design communities of practice on the web.

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People usually hire me when they have this problem….

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Or this problem…

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Or this problem.

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ENGAGEMENT
 STRATEGIES Op-Ed Writing Public Speaking The continuum of activities to spread your idea. Community

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ENGAGEMENT
 STRATEGIES Op-Ed Writing Public Speaking The continuum of activities to spread your idea. Community Guerilla tactics

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PARTICIPATION

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PARTICIPATION OPEN - PEER LEARNING - DISTRIBUTED - REMIX - SHARE

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Letting go is hard.

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You. Your idea. Letting go is hard.

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By inviting people to participate ideas can take flight. Just ask Wikipedia.

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AGENDA: LESSON 1: FIND YOUR TIGER TEAM LESSON 2: INVITE PEOPLE INTO YOUR IDEA LESSON 3: TEACH IT TO SOMEONE ELSE LESSON 4: JOIN FORCES WITH OTHER NETWORKS CAPSTONE: YOUR OWN COMMUNITY PLAN

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LESSON 1: FIND YOUR TIGER TEAM

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ACTIVATE YOUR FIRST 10 MOZILLA WEBMAKER TRAINING

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FIND YOUR 
 CREW NYU + P2PU, PLAY WITH YOUR MUSIC

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ACTIVITY 1: WRITE DOWN THE FIRST 5 TIGER TEAMERS WHO COME TO MIND

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LESSON 2: INVITE PEOPLE INTO YOUR IDEA

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WORK IN PUBLIC NATHAN BARRY, 72 HOUR CHALLENGE

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WORK IN PUBLIC Want to build a following? The simplest way is to work in public. Just share what you’re building, why you made certain decisions, and the results from building it. Every hour or two I’ll be posting an update in this post to share the process and let you know where I’m at in the process. From planning the product, to designing the sales page, to the actual launch—you’ll find it all here. — Nathan Barry, http://nathanbarry.com/24hours/

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BUILD IT TOGETHER DAVE CORMIER, #RHIZO14: THE COMMUNITY IS THE CURRICULUM

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400 participants + 3000 tweets later… the community is still going.

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ACTIVITY 2: IDENTIFY AN IDEA TO INVITE PEOPLE INTO

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LESSON 3: TEACH IT
 TO SOMEONE ELSE

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SOCIAL LEARNING littleBits #INVENTANYTHING

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2,800 signups, small groups met weekly online.

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Result: a community bought into littleBits’s ideas

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DISCUSSION GROUPS STELLAR.ORG COMMUNITY CHAT

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4-5 Discussion questions over 60 minutes. Synchronous chat on Slack. Results: 37 new members that day, 13.5% growth

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ACTIVITY 3: WHAT IS AN EXERCISE OR 
 DISCUSSION PROMPT PEOPLE COULD DO TO MASTER YOUR IDEA?

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LESSON 4: JOIN FORCES WITH OTHER NETWORKS

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RADIOTOPIA UNITES PODCAST PRODUCERS

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MAJOR LEAGUE HACKING UNITES COLLEGE HACKATHONS

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NETWORKS NTEN, NON-PROFIT TECHNOLOGY NETWORK

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NETWORKS FORBES.COM

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ACTIVITY 4: LIST THE UMBRELLA NETWORKS IN YOUR DOMAIN

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ADDING IT UP TAKE ONE OF YOUR THOUGHT-LEADERSHIP PIECES… CHOOSE FROM THE SALAD BAR OF OPTIONS TO AMPLIFY YOUR VOICE

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TIGER TEAM: - LIST YOUR MEMBERS - HOW WILL YOU ACTIVATE YOUR FIRST 10? - BETA-TESTING - GET THE WORD OUT INVITE PEOPLE IN: - WORK IN PUBLIC - BUILD IT TOGETHER TEACH IT TO SOMEONE ELSE - ONLINE WORKSHOPS - HANDS-ON PROJECT - DISCUSSION GROUP JOIN FORCES - THOUGHT LEADERSHIP NETWORKS - UMBRELLA NETWORKS

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SHARE OUT!!!!!

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HOW TO AMPLIFY YOUR VOICE Use the power of community to spread your ideas Vanessa Gennarelli @mozzadrella mozzadrella.me