Slide 52
Slide 52 text
Editorial Calendar Benefits
Social media editorial calendars create a cohesive layer to a content strategy that bridges
the benefits of:
• Accountability: Put it in writing where everyone can see it, touch it and live it.
• Commitment: Stamp a date on it, chances are, you will get it done.
• Accomplishment: Checking it off the list feels so good and also ties back to
accountability.
• Planning: Big picture first, start at the year, month, week and day.
• Creativity: Mapping out the topics first will help free up space for creativity and
inspiration.
• Trends: Tie in the topics with keyword research and boost the SEO strategy.
• Measurement: Watching the results in growth and also what is popular in content via
tools such as Google Analytics will give you valuable information for future editorial
ideas.
Wednesday, October 9, 13