Service Design Service Design Basics: Workshop: Create a New Service Daniele Catalanotto Illustrations: from the Milano set by Streamline HQ Licence: this work is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International

Service Design Introduction

Service Design Great to see you again lovely human.

Service Design The mindset that sums it all up As Service Design practitioners we are curious humans who love to make shit happen and still can talk about their feelings.

Service Design Emotional weather 30 seconds per person • Say how you feel today so that others know how to best interact with you today. • Translate it in a weather report style: sunny, rainy, tsunami ahead, etc.

Service Design What we 
 do today.

Service Design What happens today? Program • Review of shit ideas • Create a new service • Morning: Topic, research, synthesis, ideation. • Afternoon: prototyping, testing, storytelling. • Assignment and conclusion • Timing • Lunch around 12:00 • End at 17:00

Service Design Why do we do this? Program Take out the tiny wheels Today you’ll have less « step by step » guidance to transition to a more autonomous mode. Be practical It gives you a practice experience that will help you ask questions. Loop mode It get’s you to see the value of iteration.

Service Design What happens next How does this course build with the rest? When What Topic September 26th Improve an existing service Service Design Basics October 3d Create a new service Service Design Basics October 10th What makes a good service? Service Design for People, Public and Planet October 17th Research 1 Service Design Basics

Service Design Questions before we start?

Service Design Shit ideas

Service Design Shit ideas tour 30 seconds per person • Give us a sneak peek into your work, and share a trailer that motivates us to know more. • You have 30 seconds, not more, but you can do less. • People can come later for questions or to see more.

Service Design Workshop

Service Design Morning tasks

Service Design The challenge Go up to ideation: choose a topic, research it, find a focus and generate ideas.

Service Design Three tips for this challenge Set timing for yourself.
 The end goal is clear, but how much time you’ll use for each thing is up to you. Put timers, and add a buffer time to be sure you’ll manage, Choose a topic that you can research. We base our work on real data and research. Choose a topic for which you can do research today. 
 Let people know you’ll come back this afternoon. You can steal topics from the shitty ideas you’ve created. I’m here for you. 
 You have to ask. I’m in this room for you during the whole time. But it’s up to you to come for coaching. 1 2 3

Service Design Go up to ideation We meet here at 11:45 for the debrief • Choose a topic, research it, find a focus and generate ideas. • Document what you’ll do you’ll need it for the storytelling • Let people know you come back this afternoon for the testing.

Service Design Let’s debrief 15 minutes What did you learn 
 in this way of working?

Service Design Let’s have some lunch

Service Design Afternoon tasks

Service Design The challenge Go up to storytelling: prototype your service, test it quickly, make a video story about it.

Service Design Three tips for this challenge Prototype divergently.
 
 Don’t prototype variations but very different ways of making the service happen that you can then test Schedule the test time first, it’s going to boost you. Set up the testing as a first thing to give you a good timing. The story is more important than the video quality. Use your phone or webcam to shoot, write a voice over, use Canva or Descript to have integrated stock footage, music and sounds. 1 2 3

Service Design Go up to storytelling We meet here at 16:00 for the cinema mode • Prototype your service, test it quickly, and make a video story about it. • The final video has 
 to be 3 minutes or less. • Uploaded to Sharepoint 
 01_Core Module > SD > Modules deliverables 
 > 2024-10-03 New service video story
 
 Naming: Firstname Lastname Servicename

Service Design Cinema mode 3 minutes each • Let’s watch each video and write down one thing you loved for each. • Sticky note content: first name + quality

Service Design Let’s debrief 15 minutes What did you learn 
 in this way of working?

Service Design Assignment

Service Design Assignment for next time 10 shitty ideas • Bring 10 shitty early ideas of what today inspired you. • Make it concrete for a personal project. • Make them tangible (not just words): sketch, prototype, visualise. • Not all ideas have to be developed at the same level of fidelity. • You’ll have to present those ideas on the next core module day.

Service Design Conclusion

Service Design Bravo!

Service Design The learnings you shared in the debriefs.

Service Design The summary.

Service Design What did we do today? Program • Review of shit ideas • Create a new service • Morning: Topic, research, synthesis, ideation. • Afternoon: prototyping, testing, storytelling. • Assignment and conclusion

Service Design Why did we do this? Program Take out the tiny wheels Today you’ll have less « step by step » guidance to transition to a more autonomous mode. Be practical It gives you a practice experience that will help you ask questions. Loop mode It get’s you to see the value of iteration.

Service Design The mindset that sums it all up As Service Design practitioners we are curious humans who love to make shit happen and still can talk about their feelings.

Service Design What happens next How does this course build with the rest? When What Topic September 26th Improve an existing service Service Design Basics October 3d Create a new service Service Design Basics October 10th What makes a good service? Service Design for People, Public and Planet October 17th Research 1 Service Design Basics

Service Design Let’s wrap up.

Service Design Stars and wishes 1 minute • Write down one star (an element you loved today). • And one wish (an element that could be improved). • One element per sticky note. • Place them on the wall and group them by similar ideas.

Service Design Thanks for today!

Service Design See you soon Daniele Catalanotto Illustrations: from the Milano set by Streamline HQ Licence: this work is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International