Who will build the Internet?

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A little about me.

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The Internet is made of words.

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Source: 37Signals - Reminder: Design is still about words

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Source: 37Signals - Reminder: Design is still about words

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Source: 37Signals - Reminder: Design is still about words

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What kinds of words?

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Let’s talk about clickhole.com

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Shocking: A Harrowing Look At Our Nation’s Underfunded Planet Hollywoods

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This Man Ate Nothing But McDonald’s For An Entire Meal

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7 David Bowie Pics That Are So Impossibly Cool They Need To Be Offset With Tax Forms

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COM 212 - Rhetoric

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Persuade anyone using these three weird tricks

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COM 214 - Communication Theory

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Ten things you never knew about how people interact with each other

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COM 356 - Popular Culture

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Find out what Tom Hanks and Joel Osteen have in common

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You are the product.

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Everyone is a publisher.

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What should you do for work?

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Build the Internet.

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The Content Strategist

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FMCUSA

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How often is this updated? What’s the purpose? Who is your audience? Where does this live? What message are you trying to communicate? What are your goals? Who owns this content? What could we do without? When is this archived? Who writes this?

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Listen.

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“Our goal is to connect the local church to the rest of the denomination.”

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Social

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Audit

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Data

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5x increase in page views. 2x increase in visitors. A cohesive message. Teamwork. Strategy.

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Some more internet jobs for communication professionals: - UX Designer - Digital Strategist - Social Media Manager - Digital Media Producer