ディレクターに明日はない - Speaker Deck

ディレクターに明日はない

by Toshiaki Otsuka

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σΟϨΫλʔʹ໌೔͸ͳ͍

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ࣗݾ঺հ ೥αΠόʔΤʔδΣϯτೖࣾɻ೥໨ɻ"NFCB ϒϩάͷ্ཱ͔ͪ͛ΒɺϦχϡʔΞϧɺ"NFCBؔ࿈ αʔϏεͷ্ཱͪ͛ɺվળͳͲଟ਺ߦ͍ɺσΟϨΫ γϣϯάϧʔϓϚωʔδϟʔͳͲΛܦݧɻͦͷޙɺ ιʔγϟϧήʔϜ։ൃΛ୲౰͠ɺ೶ԂήʔϜϑΝʔ ϛʔͳͲΛ্ཱͪ͛ɺӡ༻͢Δɻ೥͔Βҭ੒΍ σβΠϯεϓϦϯτͳͲɺࣾ಺69ίϯαϧͱͯ͠׆ ಈ͍͕ͯͨ͠ɺࡢ೥͔Β"NFCBϒϩάͷ69σΟϨ Ϋλʔͱͯ͠ɺݱ৔ͷσΟϨΫγϣϯʹ෮ؼɻਓؒ த৺ઃܭઐ໳Ոɻ

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޷͖ͳιʔγϟϧϝσΟΞ IUUQXFCUBOGPSVNJNQSFTTSEKQO

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"NFCBΞϓϦ άϯάϯ৳ͼͯ·͢ %"6

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機会学習を使ったプロジェクトで⾮会員のMAUが倍増!! ೥݄࣌఺

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σΟϨΫλʔʹ໌೔͸ͳ͍ʁ *NBHFCZ.BUIJMEF3P[FMPU0SUVOP  IUUQTqJDLSQCUDREE

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Designer Engineer 45% others  (Bussiness) IUUQTXXXDZCFSBHFOUDPKQSFDSVJUGSFTISFBMEBUB ਺ࣈͰΈΔαΠόʔΤʔδΣϯτ೥݄຤࣌఺ͷਖ਼ࣾһͰूܭΑΓ

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Designer Engineer others  (Bussiness) IUUQTXXXDZCFSBHFOUDPKQSFDSVJUGSFTISFBMEBUB ਺ࣈͰΈΔαΠόʔΤʔδΣϯτ೥݄຤࣌఺ͷਖ਼ࣾһͰूܭ 45% Director 1.6%

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Designer Engineer others  (Bussiness) IUUQTXXXDZCFSBHFOUDPKQSFDSVJUGSFTISFBMEBUB ਺ࣈͰΈΔαΠόʔΤʔδΣϯτ೥݄຤࣌఺ͷਖ਼ࣾһͰूܭ ? ͷ΅Δࢁ͕ͳ͍X

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εέδϡʔϦϯά΍Ϧιʔεௐ੔͸"*ʹෛ͚Δ IUUQXXXDTDJUZVFEVILdIXDIVO"*1SPKFDUTQEG "*"VHWQVCMJDQEG IUUQTZPVUVCFMVO3;GIX MJTU1-)+:$@"%04-I6%)%R/R'V*YH'$ZY90L %S"OEZ$IVO IUUQTXXXOFXTDJFOUJTUDPNBSUJDMFNHUIFBJCPTTUIBUEFQMPZT IPOHLPOHTTVCXBZFOHJOFFST

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8FC*5σΟϨΫλʔʹ࡞Ոੑ͸ɺͦ͜·ͰٻΊΒΕͳ͍ өը؂ಜ 57σΟϨΫλʔ 8*5σΟϨΫλʔ $.σΟϨΫλʔ εςΟʔϒϯɾεϐϧόʔά ςΟϜɾόʔτϯ தౡ৴໵ ໺ా಼ ࿨ాษ Πος2ͷ ੴ࡚% ˞͋͘·Ͱ΋ࢲͷதͰͷΠϝʔδͰ͢ ࡞ՈੑͰ ചΕΔ

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өը؂ಜ 57σΟϨΫλʔ 8*5σΟϨΫλʔ $.σΟϨΫλʔ ˞ωοτௐ΂ɻ࣮ଶΛද͍ͯ͠Δ͔͸Θ͔Γ·ͤΜɻ ೥ऩϨϯδ͸σΟϨΫλʔͱ໊ͷͭ͘৬Ͱ͸࠷ԼҐ

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΍͹͍

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ࣄۀձࣾͷσΟϨΫλʔ͸ ͜ͷݱ࣮ʹͲ͏ཱͪ޲͔͏ͷ͔ʂ

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ͱΓ͋͑ͣɺࣗ෼͕΍ͬͯΔ͜ͱΛৼΓฦͬͯΈͨ

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ϓϩμΫτͷ։ൃɺਐḿɺ඼࣭ͷ੹೚ऀʁ ਐߦ؅ཧ΍ͬͯ΋Β͏ͷ͕ॿ͔Γ·͢ɻ σΟϨΫλʔ͞Μ͕͍ͳ͍ͱɺ ೲظ͕ΧπΧπʹͳΔΠϝʔδ͕͋Δɻ ྡͷ FOHJOFFS

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Business  Oﬃcer Designer User Engineer

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Business  Oﬃcer Designer User Engineer

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Business  Oﬃcer Designer User Engineer

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Business  Oﬃcer Designer User Engineer

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Business  Oﬃcer Designer User Engineer

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Business  Oﬃcer Designer User Engineer

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Business  Oﬃcer Designer User Engineer Director

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Business  Oﬃcer Designer User Engineer $)"04 AD  Network Editor Marketing Lab Custormer Support Licence  Agency

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ίϛϡχέʔγϣϯϧʔϧ ཁ݅ఆٛ είʔϓఆٛ ΫϦςΟΧϧύε ,15 ୙ྲྀͷதʹ์Γࠐ·ΕͨΒ جຊతͳ͜ͱΛ΍ͬͯϕΫτϧΛม͍͑ͯ͘ IUUQTqJDLSQG$VJOY QIPUPCZ3BOEFO1FEFSTPO

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IUUQRJJUBDPNZ@TBFLPJUFNTCCDBCD

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͜͜·Ͱ͕ɺσΟϨΫλʔͷجຊػೳ ͜ΕͰ΋ͱͯ΋େมͰ͕͢ɻ

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69σΟϨΫλʔͱͯ͠͸ɺ͜͏ߟ͑Δ

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IUUQXXXEFTJHODPVODJMPSHVL ൃݟ͢Δ ఆٛ͢Δ ։ൃ͢Δ ಧ͚Δ %PVCMF%JBNPOE ϓϩηεΛઃܭ͢Δ

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ͻͱΛ஌ΔɺύλʔϯΛ஌Δ

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ඇձһͰ΋ܧଓར༻͢ΔਓͨͪΛ૿΍͍ͨ͠ ΞϝϒϩͰ໘ന͍ϒϩάΛಡΈ͍ͨ ඇձһͰ΋ಡऀొ࿥Λ ͯ͠΋Β͍͍ͨ ࣗ෼ͷڵຯʹ͋ͬͨ໘ന͍ ϒϩάΛݟ͚͍ͭͨ ΰʔϧΛఆٛ͢Δ Ϗδωεཁ݅ Ϣʔβʔ৺ཧ

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γφϦΦΛࢹ֮Խ͢Δ

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Ͱ͸ɺྑ͍ମݧΛੜ࢈͢Δͷ͸ Ͳ͏ͨ͠Β͍͍ͷ͔ʁ

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ਓͷମݧ΍Ձ஋؍͸ɺετʔϦʔͰೝ஌͞ΕΔ IUUQTqJDLSQ#JC" QIPUPCZ"MBO-FWJOF

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ྑ͍࡞ՈʹͳΔ IUUQTqJDLSQCDUI)7 QIPUPCZ(BCSJFM$BMEFSÓO

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ϦΞϦςΟΛ࣋ͪࠐΉ ΞΫηγϏϦςΟςετΛ શ໡ͷํʹߦ͍͍ͬͯͨͩ ͍ͯΔ༷ࢠ

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ମݧΛઃܭ͢Δ͜ͱ͸ɺ ϦΞϦςΟ΍ເ΍ڞײͰ͖ΔετʔϦʔΛ๰͙͜ͱ

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ٕज़΍σβΠϯɺݸੑͷ/PEFΛ๰͙ ΞʔςΟετ͕σΟϨΫλʔ .BDIJOF-FBSOJOH IUUQTqJDLSQGHX 1IPUPCZDFB 6TFS*OTJHIU *OUFSBDUJPO%FTJHO 6*5SFOE %FW0QT 4&0

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Designer Engineer others  (Bussiness) IUUQTXXXDZCFSBHFOUDPKQSFDSVJUGSFTISFBMEBUB ਺ࣈͰΈΔαΠόʔΤʔδΣϯτ೥݄຤࣌఺ͷਖ਼ࣾһͰूܭ ޿͘ઙ͘ͷσΟϨΫλʔͰ͸௨༻͠ͳ͍

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Designer Engineer others  (Bussiness) IUUQTXXXDZCFSBHFOUDPKQSFDSVJUGSFTISFBMEBUB ਺ࣈͰΈΔαΠόʔΤʔδΣϯτ೥݄຤࣌఺ͷਖ਼ࣾһͰूܭ ࠓ·ͰҎ্ʹ ٕज़΍σβΠϯ΍Ϗδωεʹਂ͘౿ΈࠐΈ  )ܕਓࡐΛૂ͏

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Designer Engineer others  (Bussiness) IUUQTXXXDZCFSBHFOUDPKQSFDSVJUGSFTISFBMEBUB ਺ࣈͰΈΔαΠόʔΤʔδΣϯτ೥݄຤࣌఺ͷਖ਼ࣾһͰूܭ ΩϟϦΞͷఈลΛ޿͛ߴ͞Λ͋͛Δ

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σΟϨΫλʔ͕ɺࠓͷ࣌୅ͷ࠷΋໘ന͍࢓ࣄ

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ʮσΟϨΫλʔʹ͸໌೔͸ͳ͍ʁʯ ͳΜͯɺݴ༿͸Ϳͬͱ͹͠·͠ΐ͏ʂ

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͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ

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ࢀߟهࣄαΠτ IUUQXFCUBOGPSVNJNQSFTTSEKQO Q IUUQXXXDTDJUZVFEVILdIXDIVO"*1SPKFDUTQEG "*"VHWQVCMJDQEG IUUQTXXXOFXTDJFOUJTUDPNBSUJDMFNH UIFBJCPTTUIBUEFQMPZTIPOHLPOHTTVCXBZFOHJOFFST Q IUUQRJJUBDPNZ@TBFLPJUFNTCCDBCD Q IUUQXXXEFTJHODPVODJMPSHVL Q

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1IPUP Q Q Q IUUQTqJDLSQ#JC" QIPUPCZ"MBO-FWJOF IUUQTqJDLSQG$VJOY QIPUPCZ3BOEFO1FEFSTPO IUUQTqJDLSQCDUI)7 QIPUPCZ(BCSJFM$BMEFSÓO Q IUUQTqJDLSQGHX 1IPUPCZDFB