Moving from Etsy to WooCommerce | Jeff Daigle

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2017 Moving from Etsy to WooCommerce Jeff Daigle, Denver Business Design Consulting 20 October 2017

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2017 Why?

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2017 Why? How?

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2017 Why? How? Then What?

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2017 Why?

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2017 32 million unique visitors/month $2.4 Billion gross annual merchandise sales 1.8 million active sellers 30.6 million active buyers https://expandedramblings.com/index.php/etsy-statistics/

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2017 67% Women 69% No Children 50% Ages 18-34 48% Earn < $60k http://www.socialmediadd.com/etsy-marketing-infographic_a/345.htm

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2017 Estimated Average Selling Price of $30

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2017 20¢ Listing Fee 3.5% Transaction Fee 3% + 25¢ Payment Processing Fee

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2017 “Where’d you get that cool hat?”

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2017 “Where’d you get that cool hat?” “Oh, I got it from Etsy.”

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2017 How?

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2017 Etsy API REST API

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2017 Etsy API REST API http://omniwp.com/apps/woocommerce-etsy-importer/

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2017 Etsy API REST API

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2017 Listing

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2017 Listing “Variation” “Variation” “Variation”

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2017 Listing “Variation” “Variation” “Variation” Listing

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2017 Listing “Variation” “Variation” “Variation” Listing Offering

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2017 Listing “Variation” “Variation” “Variation” Listing Offering V1a V2a V1b V2b

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2017 Listing “Variation” “Variation” “Variation” Listing Offering P4 P2 P1 P3 V1a V2a V1b V2b

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2017 Listing Offering P4 P2 P1 P3 V1a V2a V1b V2b Product VP4 VP2 VP1 VP3 PA1a PA2a PA1b PA2b

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2017 Listing Offering P4 P2 P1 P3 V1a V2a V1b V2b Product

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2017 Etsy API REST API Etsy API REST API ?

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2017 Listing Offering P4 P2 P1 P3 V1a V2a V1b V2b Product VP4 VP2 VP1 VP3 PA1 PA3 PA3 PA2

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2017 Then What?

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2017 20¢ Listing Fee 3.5% Transaction Fee 3% + 25¢ Payment Processing Fee

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2017 Market Segmentation

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2017 Market Segmentation Product Ladder

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2017 Happily Ever After…?

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2017 Happily Ever After…?

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2017 Thanks. Questions? @dbdcllc https://dbdc.us/wooconf2017