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TO HELP INDIVIDUALS WORKING IN
THE CREATIVE INDUSTRIES
ACHIEVE THE LIFESTYLE THEY
WANT BY DOING WORK THEY LOVE
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M Y S T O RY
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I T ’ S B R O K E N I N I E 7 !
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M AY B E T H AT J O B WA S N ’ T S O B A D
A F T E R A L L
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W H AT D O Y O U WA N T ?
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PA S S I O N , P U R P O S E
A N D VA L U E S
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T H E M O S T I M P O R TA N T
T H I N G S I N T H E W O R L D
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S E L F D E T E R M I N AT I O N
T H E O RY ( T H E S C I E N C E B I T )
4 MAIN PSYCHOLOGICAL NEEDS:
• Certainty / Security
• Connection / Belonging
• Autonomy
• Significance
Abraham Maslow referred to these needs as 'deficiency needs’
Buss (1996), Becker (1973), Freud (1909/1961), Erikson (1959/1980), Maslow (1954) and Rogers (1961)
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S E L F D E T E R M I N AT I O N
T H E O RY ( T H E S C I E N C E B I T )
GROWTH NEEDS
CREATIVITY
THE HARD PART IS IDENTIFYING THEM!
Buss (1996), Becker (1973), Freud (1909/1961), Erikson (1959/1980), Maslow (1954) and Rogers (1961)
CONTRIBUTING BEYOND OURSELVES
VARIETY
RESPECT
PROGRESSION AND ACHIEVEMENT
INTELLIGENCE AND LEARNING
HONESTY
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S H I F T O U R P E R S P E C T I V E
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W H AT W O U L D Y O U D O I F Y O U H A D
A Y E A R T O L I V E A N D M O N E Y WA S
N O O B J E C T ?
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“REMEMBERING
YOU ARE GOING TO
DIE IS THE BEST
WAY I KNOW OF
AVOIDING THE
TRAP OF THINKING
YOU HAVE
SOMETHING TO
LOOSE”
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T H E P E A K M O M E N T S I N Y O U R L I F E
A N D T H E T I M E S Y O U W E R E
H A P P I E S T
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W H Y D O Y O U WA N T T H AT ?
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H O W D O E S T H I S H E L P U S T O
B E M O R E F U L F I L L E D I N O U R
W O R K ?
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A U T H E N T I C C R E AT I V I T Y :
C R E AT I V I T Y D R I V E N B Y PA S S I O N ,
P U R P O S E A N D VA L U E S
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SOLUTION
S U R FA C E WA N T O R
D E S I R E
SOLUTION
W H Y ?
VA L U E O R
N E E D
F U L F I L M E N T
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Promotion
I WA N T M O R E
A U T H O R I T Y AT W O R K
More
decisions
W H Y ?
S I G N I F I C A N C E
& R E S P E C T
F U L F I L M E N T
What would
give you that?
What does that
look like?
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W H AT A R E Y O U R C O M PA N Y
VA L U E S ? O R Y O U R C L I E N T ’ S
VA L U E S ?
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Y O U D O N ' T N E E D A S M U C H
M O N E Y A S G O O G L E
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TA K E A WAY S
1. CHANGE YOUR PERSPECTIVE TO IDENTIFY WHAT YOU
REALLY WANT
2. ASK YOURSELF WHY YOU WANT THESE THINGS TO
UNCOVER YOUR VALUES
3. FIND WAYS TO LIVE THESE VALUES WITHIN THE
PARAMETERS OF YOUR CURRENT SITUATION
4. USE THEM TO BE MORE AUTHENTICALLY CREATIVE