by Tammie Lister
DESIGN FOR
HUMANS
not robots
@karmatosed
logicalbinary.com
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HI, I’M
Tammie Lister
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B
I
robots
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X
B
I
connecting
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3 BRAINED
Susan M.Weinschenk Ph.D - Neuro Web Design
OLD BRAIN
Survival, animal, primal
MID BRAIN
Emotions, feeling, impulse
NEW BRAIN
Speech, reading, thinking
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MULTITASKING IS
A LIE..ish
2 - 3
THINGS AT ONCE
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HERDING INSTINCT
THE CARROT APPROACH
EMOTIONAL BEINGS
NATURALLY HAPPY
GREAT EXPLORERS
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HERDING INSTINCT
THE CARROT APPROACH
EMOTIONAL BEINGS
NATURALLY HAPPY
GREAT EXPLORERS
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SOCIAL
animals
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80 years
1 year
We are born dependent on each other
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ZOMBIE
inside us all
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HERDING
HUMANS
101
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X
LEAD SOFTLY
MAKE FINDING EASY
ENCOURAGE SHARING
CREATE SAFE HAVENS
6
6
A
B
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LEAD SOFTLY
MAKE FINDING EASY
ENCOURAGE SHARING
CREATE SAFE HAVENS
WWGD
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LEAD SOFTLY
MAKE FINDING EASY
ENCOURAGE SHARING
CREATE SAFE HAVENS
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LEAD SOFTLY
MAKE FINDING EASY
ENCOURAGE SHARING
CREATE SAFE HAVENS
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NOT JUST
one of the crowd
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HERDING INSTINCT
THE CARROT APPROACH
EMOTIONAL BEINGS
NATURALLY HAPPY
GREAT EXPLORERS
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GOTTA HAVE
‘em all
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achievements /
badges
levels
leaderboards
progress bars
activity feeds
avatars
WHAT IS GAMIFICATION?
real-time feedback (notifier)
virtual currency
gifting
challenges and quests
trophy case
embedding small mini games
within other activities
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HERDING INSTINCT
THE CARROT APPROACH
EMOTIONAL BEINGS
NATURALLY HAPPY
GREAT EXPLORERS
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TOUCH
hearts
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USE YOUR
emotion gauge
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MAKE IT
personal
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NAME TO
a face
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WILLY WONKA
interfaces
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HERDING INSTINCT
THE CARROT APPROACH
EMOTIONAL BEINGS
NATURALLY HAPPY
GREAT EXPLORERS
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HOW TO FEEL GOOD
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MAKE THE
bad good
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Avoid user pain
Simplify choices
Keep calm and on track
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HERDING INSTINCT
THE CARROT APPROACH
EMOTIONAL BEINGS
NATURALLY HAPPY
GREAT EXPLORERS