Slide 1

Slide 1 text

Creating Compelling Content Lorna Jane Mitchell, IBM

Slide 2

Slide 2 text

Sit Down and Tell Them @lornajane

Slide 3

Slide 3 text

Let Others Listen @lornajane

Slide 4

Slide 4 text

Write it Down @lornajane

Slide 5

Slide 5 text

ABC Ideas Always Be Capturing Ideas @lornajane

Slide 6

Slide 6 text

Ideas @lornajane

Slide 7

Slide 7 text

Don't jump straight into the ... words @lornajane

Slide 8

Slide 8 text

Before You Begin, Ask: •Who will be reading this? •What will they learn/gain? @lornajane

Slide 9

Slide 9 text

Create an Outline Every story has a beginning, a middle and an end. Eg from recent blog post http://lrnja.net/2fgJbxl •Put Messages into RabbitMQ from your PHP Application •The PHP Application •Set Up RabbitMQ •Connect PHP to RabbitMQ •Send the Message •Adding RabbitMQ to Your Applications @lornajane

Slide 10

Slide 10 text

Now Write The Words No editing, no wordcounting. Show up and write @lornajane

Slide 11

Slide 11 text

Add Some Variety •Subheadings •Code •Tables •Pictures •Lists @lornajane

Slide 12

Slide 12 text

"I didn't have time to write a short letter, so I wrote a long one instead." - Mark Twain @lornajane

Slide 13

Slide 13 text

Wordcounts Are weights and measures for written content (like minutes for talks) •In print, this really does matter •Nobody reads more than 3k words anyway •Can break into a series if the smaller pieces make some sense by themselves @lornajane

Slide 14

Slide 14 text

Reviews are a gift, saving you from your biggest mistakes @lornajane

Slide 15

Slide 15 text

I love to write @lornajane

Slide 16

Slide 16 text

Writing Words: Ship It •Identify the audience •Make a plan •Show up •Write the words @lornajane

Slide 17

Slide 17 text

Thanks! Slides are here: http://lornajane.net/resources @lornajane