Creating Compelling Content Lorna Jane Mitchell, IBM

Sit Down and Tell Them @lornajane

Let Others Listen @lornajane

Write it Down @lornajane

ABC Ideas Always Be Capturing Ideas @lornajane

Ideas @lornajane

Don't jump straight into the ... words @lornajane

Before You Begin, Ask: •Who will be reading this? •What will they learn/gain? @lornajane

Create an Outline Every story has a beginning, a middle and an end. Eg from recent blog post http://lrnja.net/2fgJbxl •Put Messages into RabbitMQ from your PHP Application •The PHP Application •Set Up RabbitMQ •Connect PHP to RabbitMQ •Send the Message •Adding RabbitMQ to Your Applications @lornajane

Now Write The Words No editing, no wordcounting. Show up and write @lornajane

Add Some Variety •Subheadings •Code •Tables •Pictures •Lists @lornajane

"I didn't have time to write a short letter, so I wrote a long one instead." - Mark Twain @lornajane

Wordcounts Are weights and measures for written content (like minutes for talks) •In print, this really does matter •Nobody reads more than 3k words anyway •Can break into a series if the smaller pieces make some sense by themselves @lornajane

Reviews are a gift, saving you from your biggest mistakes @lornajane

I love to write @lornajane

Writing Words: Ship It •Identify the audience •Make a plan •Show up •Write the words @lornajane

Thanks! Slides are here: http://lornajane.net/resources @lornajane