The #1 spot is gone: here's how to win anyway

by Tamara Novitovic

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• • • Head of SEO @ Bazoom Experience in high-competition niches Featured at BrightonSEO, SiGMA, Zagreb SEO, SMX, TES, AWS, and industry podcasts # /tamara-novitovic

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# /tamara-novitovic Why #1 no longer matters How to compete anyway Winning in the AI search 1 2 3

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# /tamara-novitovic 1

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# /tamara-novitovic CTR is volatile right now. Use with care and handle case-by-case!

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Question (query) Search engine LLM Grounded answers with links grounding # /tamara-novitovic

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# /tamara-novitovic 2

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# /tamara-novitovic Brand

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# /tamara-novitovic Brand Entity

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# /tamara-novitovic Brand Entity SERP presence

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# /tamara-novitovic Winning zone Losing zone Black hole?

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Branded # /tamara-novitovic

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Non-branded # /tamara-novitovic

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# /tamara-novitovic Depth Clarity Authority Recency Visibility Impact

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# /tamara-novitovic @context tells which the vocabulary is used @type": "BreadcrumbList" defines the type of structured data "itemListElement" lists the breadcrumb path "position", "name", "item" defines the hierarchy and linking