FIXING LOREM IPSUM
with
CONTENT PROTOTYPING
!
—
!
Marko Dugonjić
SmartWeb • Bucharest • 23. 09. 2014.
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@markodugonjic
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Creative Nights
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Source: h p://blog.njuskalo.hr/brojke-koje-pricaju-pricu
(visits)
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3.000.000
MONTHLY VISITS
!
!
!
4.500.000
POPULATION OF CROATIA
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MENU
•
Designing in the Blind
Ge ing the Initial Content
Content Prototyping
Designing the Content
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DESIGNING
in the
BLIND
4
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“We are the industry leaders.”
“We are commi ed to excellence.”
“Our customers are our greatest value.”
logo.gif
3 months before…
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Night Shi
1 week before…
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Site Index
Quick Guides
Infographics
Process Description
Terms, Conditions, Guarantee
Terms Explanations
Customer Support Content
About the Company
3 days before…
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UNKNOWN CONTENT
=
GENERIC DESIGN
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“
80% of a website’s development
is spent talking about what links
go in the navigation.
— Dave Rupert
Paravel
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LOGO COLORS
CORNERS
SHADOWS
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Editing is easier
than writing from
scratch.
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The Fear
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VISUAL DESIGN
FRONT-END DEVELOPMENT
CONTENT
CMS INTEGRATION
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Everybody Unhappy
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GETTING
the
INITIAL CONTENT
3
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Google Alert
Brochures and Reports
Find the FAQ
Why? Why? Why?
Ask friends to Ask Questions
Steal the Competition Content
Bring your Camera
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CONTENT PROTOTYPING
2
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Unstyled CMS
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Share Responsibility
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Facilitate Authoring
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Content Lifespan
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PERMANENT CONTENT
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Enter Everything you Already Have
!
!
!
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Enter Everything you Already Have
Create Content Templates
!
!
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Enter Everything you Already Have
Create Content Templates
!
!
Gradual Disclosure
!
!
!
!
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Gradual Disclosure
Beginners’ Guides
!
!
!
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Step 1
Step 2
Step 3
Step 4
Step 5
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Gradual Disclosure
Beginners’ Guides
Purchasing Process
!
!
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1
2
3
4
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Gradual Disclosure
Beginners’ Guides
Purchasing Process
Glossary
!
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A E
C D
B F
J
H I
G K
O
M N
L
P
T
R
S
Q
U V W X
Z
Y
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Gradual Disclosure
Beginners’ Guides
Purchasing Process
Glossary
Company History
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1880
1920
1950 2000
1990
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Gradual Disclosure
Beginners’ Guides
Purchasing Process
Glossary
Company History
Employees’ Profiles
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3
3
3
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Enter Everything you Already Have
Create Content Templates
Hi-Res Photos
!
Gradual Disclosure
Beginners’ Guides
Purchasing Process
Glossary
Company History
Employees’ Profiles
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Enter Everything you Already Have
Create Content Templates
Hi-Res Photos
Trim the Strings
Deadline
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TEMPORARY CONTENT
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Publishing Schedule
Recurring Seasonal Activities
A List of Topics
3 Articles per Category
Deadline
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DESIGNING
the
CONTENT
1
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Typography
!
!
!
!
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Food
DANGER!
SEX
SPORT
movies
Gardening
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Typography
Key Facts
!
!
!
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NEW CPU SPEED
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MILLISECONDS IMPROVEMENT
500
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Typography
Key Facts
Layout Based on Information Density
!
!
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Typography
Key Facts
Layout Based on Information Density
Image Variations and Ratios
!
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Typography
Key Facts
Layout Based on Information Density
Image Variations and Ratios
Revise Main Navigation
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Development Agency Zagreb | raza.hr
Home
Entrepreneurial Guides
Business Glossary
Education (Seminars)
Services for Entrepreneurs
Action Grants
Support programs
Development projects
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Typography
Key Facts
Layout Based on Information Density
Image Variations and Ratios
Revise Main Navigation
Homepage Hierarchy
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PRODUCTS
PRODUCTS
SERVICES
ABOUT
SERVICES ABOUT
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containerist.org
@KonstantinWeiss
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❤
BONUS
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Expectations are Set Early On
The Client Understands the User
Accessibility > Aesthetics
Structure and Consistency
Form Follows Function
Interesting Information
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“
[…] we improved the overall
communication with our
customers and learned how to
explain complex concepts in
simple words.
— Frane Šesnić
CEO, Development Agency Zagreb