Evolving DevOps Teams and Flexible Organizational Culture

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Evolving DevOps Teams and Flexible Organizational Culture September 5, 2024 @Devopsdays 15 Year Anniversary Celebration: Antwerp Ikuo Odanaka

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About ● Tokyo, Japan ● Engineering Manager at KAKEHASHI Inc. ● Focused on Agile Software Development Process and OKR Speaker at ● DevOpsDays Tokyo 2023/2024 ● Regional Scrum Gathering Tokyo 2021/2023/2024 ● Scrum Fest Kanagawa 2024(Keynote) Book Author of ● いちばんやさしいアジャイル開発の教本 (Co-Author): comprehensive guide to agile for beginners ● アジャイルチームによる目標づくりガイドブック : creating effective goals for agile teams using OKR Ikuo Odanaka 小田中育生 @dora_e_m

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© KAKEHASHI Inc. KAKEHASHI Inc. “Inventing a sustainable medical ecosystem” ● A healthcare tech startup in Japan(2016〜) ● Multiple products for pharmacies ● 350+ employees (as of Dec. 2023) ● Agile/Scrum

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© KAKEHASHI Inc. Overview MVP Phase PoC Phase Collaboration Phase Shortening lead time to release our new product!! A high-speed hypothesis testing cycle with DevOps Collaborate with BIG team Our cycle Their cycle We are changing our development style in accordance with the phase of our products.I will talk about that and explain what could keeps a team an ever-changing DevOps Team.

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© KAKEHASHI Inc. Our Team TEAM MEMBER 1 Engineering Manager 4 Engineer 3 Product Manager 1 Designer PRODUCT Vertical SaaS for pharmacies Committed to changing patient behavior through changing the behavior of pharmacists product pharmacist patient

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Shortening lead time to release our new product!! MVP Phase

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© KAKEHASHI Inc. A Strategy of Our Team SAM Serviceable Available Market SOM Serviceable Obtainable Market We are searching for a fast track and are working on expanding into new markets. Existing Product Our New Product Discover new market

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A high-speed hypothesis testing cycle with DevOps PoC(Proof of Concept) Phase

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AARRR!

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© KAKEHASHI Inc. Our hypothesis Acquisition Retension Referral Revenue Our new product will solve the problem of pharmacists, so once pharmacists use this products, they will continue to use it! Activation

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© KAKEHASHI Inc. Creating inception deck (partial) Why are we here? Elevator pitch Product Box NOT list Meet the neighbors Show solution Up at night Size it up What’s going to give What’s going to take To enhance teamwork

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© KAKEHASHI Inc. Trunk-based Development Image from https://trunkbaseddevelopment.com/ （Accessed on 2024-06-30） To enable quick and frequent deployment, we choose trunk-based development. We deploy to production almost daily: deployed to production 25 times a month peak: deployed 4 times in a single day

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© KAKEHASHI Inc. Our Proudest Episode Product Managers visited a customer pharmacy and brought back their feedback. Engineers deployed the new version to production the very same day. This makes a surprise and a delight of our customer.

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Collaborate with BIG team Collaboration Phase

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© KAKEHASHI Inc. A Strategy of Our Team SAM Serviceable Available Market SOM Serviceable Obtainable Market We are searching for a fast track and were working on expanding into new markets. Existing Product Our New Product Discover new market

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© KAKEHASHI Inc. Our new discovery SAM Serviceable Available Market SOM Serviceable Obtainable Market Our new product features will works well for our existing product customers. Existing Product Our New Product Discover new market Enhance existing market

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© KAKEHASHI Inc. Our boss said: “We were searching for a fast track and were working on expanding into new markets. However, through deep insights gained from that work, we discovered that the fast track actually exists in existing markets!”

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Wall of BIG-team

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© KAKEHASHI Inc. Past: All members are gathering everyday Product Backlog Product Perspective Engineering Perspective Reﬁning our product backlog from a product perspective and an engineering perspective

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© KAKEHASHI Inc. All stakeholders attends an our sprint review, therefore decision-making is so fast. Past: had a few stakeholders Daily Scrum Sprint Review Sprint Retrospective 1-week Sprint Product Backlog Sprint Planning Deploy to production

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© KAKEHASHI Inc. Had to coordinate with each stakeholder individually. Now: had many stakeholders Specification Review with stakeholder A Specification Review with stakeholder B Specification Review with stakeholder C

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It’s tough, so tough.

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but…

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Why are we here?

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© KAKEHASHI Inc. Sources of motivation developer experience customer experience/ user experience mission, vision, value Our current work is well matched with MVV, and our development will rise up CX/UX. We decided that trying to rise up DX by ourselves. by team

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© KAKEHASHI Inc. We sought our way through retrospective Daily Scrum Sprint Review Sprint Retrospective 1-week Sprint Product Backlog Sprint Planning Back to the egg. Choosing the path of steady improvement.

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© KAKEHASHI Inc. Adopt to the process of the collaborating team ● One month cycle release ● Separate roles for each process ● Many stakeholders We accepted these constraints and adopted a process in which we excel.

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© KAKEHASHI Inc. ● Working with people in different roles ● Working as a team, not in different silos Update their silos Product Managers Developers QAs Deﬁne requirements Development Veriﬁcation & Validation

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© KAKEHASHI Inc. Our product managers interacts with stakeholders frequently. Stakeholder collaboration Specification Review with stakeholder A Specification Review with stakeholder B Specification Review with stakeholder C

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Finally, we released new features in an existing product. and…

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© KAKEHASHI Inc. A step forward in SOM expansion SAM Serviceable Available Market SOM Serviceable Obtainable Market We did it. Existing Product Our New Product Discover new market Enhance existing market

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what could keeps a team an ever-changing DevOps Team Conclusion

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© KAKEHASHI Inc. Our jouney MVP Phase PoC Phase Collaboration Phase Shortening lead time to release our new product!! A high-speed hypothesis testing cycle with DevOps Collaborate with BIG team Our cycle Their cycle Our development style is changing accordance with the phase of our products. What makes us an ever-changing DevOps team?

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© KAKEHASHI Inc. Value,mission,and practices Our Company’s Value “Just Do It” and “Unlearn” Our “Why are we here?” Generating highly GRIT to the goal Bringing the courage to keep changing enabling a team as ever-changing, and realizing an our goal

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