yutori culture deck 2022

by yutori inc.

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CONFIDENTIAL גࣜձࣾyutori  2022೥3݄1೔ߋ৽

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CONFIDENTIAL Ԋֵɺ୅දऀܦྺɺຊࣾ঺հ νʔϜߏ੒ɺ૊৫ਤ νʔϜʹ͍ͭͯ ࣄۀ෦ɺϒϥϯυ঺հ ࣄۀʹ͍ͭͯ ϛογϣϯɺϏδϣϯɺόϦϡʔɺελϯε จԽʹ͍ͭͯ बۀ৚݅ɺਓࣄɾධՁ੍౓ ੍౓ʹ͍ͭͯ த௕ظઓུɺืूϙδγϣϯ ࠓޙʹ͍ͭͯ ໨࣍ ձࣾ֓ཁ

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CONFIDENTIAL ձࣾ֓ཁ

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CONFIDENTIAL גࣜձࣾyutori 2018೥4݄4೔ ยੴ وల ੉೭ޱ ࿨ຏ ϑΝογϣϯίϛϡχςΟࣄۀɺIPࣄۀ 1ԯԁ Έͣ΄ۜߦɺࡾҪॅ༑ۜߦ ձ໊ࣾ ձࣾ֓ཁ ઃཱ೔ ୅දऔక໾ औక໾ ࣄۀ಺༰ ࢿຊۚ औҾઌۚ༥ػؔ ސ໰੫ཧ࢜ Blue worksձܭ࢜ࣄ຿ॴ ސ໰หޢ࢜ খୋཾ࠸ʢAZX૯߹๏཯ࣄ຿ॴʣ ኍ੉จ৻ɺٱอాཽ໻ ࣾ֎औక໾ ໺ᖒ݈ ࣾ֎؂ࠪ໾

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CONFIDENTIAL औక໾ COO ୅දऔక໾ CEO גࣜձࣾyutori 1993೥ੜ·Εɻ໌࣏େֶ঎ֶ෦ଔۀɻ 2016೥ɺגࣜձࣾΞΧπΩʹ৽ଔೖࣾɻ ݸਓతʹΠϯελάϥϜΞΧ΢ϯτʰݹணঁࢠʱΛ্ཱͪ͛ɺ։ઃ͔Β5Χ݄Ͱ ϑΥϩϫʔ10ສਓΛಥഁɻ2018೥4݄ʹॳظ౤ࢿ0ԁ ”Πϯελىۀ” ͱͯ͠גࣜ ձࣾyutoriΛ૑ۀɻ ʰݹணঁࢠʱ͸ࠃ಺࠷େڃͷݹணίϛϡχςΟ΁ͱ੒௕ɻ· ͨ ʰ9090ʱ΍ʰgenzaiʱͳͲΛ͸͡Ίͱͨ͠ෳ਺ͷD2CϒϥϯυΛల։ɻ֤छ SNSΞΧ΢ϯτʹ͓͚Δ૯ϑΥϩϫʔ਺͸100ສਓΛ௒͑Δɻ ยੴو ల ܦӦਞ ੉೭ޱ ࿨ຏ 1992೥ੜ·Εɻࣛࣇౡݝग़਎ɻ2016೥ɺ໌࣏େֶܦӦֶ෦ձܭֶՊࡏ ֶதʹ޿ࠂ୅ཧళʹͯ৽نࣄۀͱͯ͠๚೔֎ࠃਓ޲͚webϝσΟΞͷཱ ্ͪ͛ʹैࣄɻ2017೥ɺେֶଔۀͱಉ࣌ʹwebϚʔέςΟϯάࢧԉΛߦ ͏komilogΛઃཱɻwebϝσΟΞͷ্ཱͪ͛ɾӡ༻ࢧԉɺεϙʔπࢪઃ ౳ͷू٬ࢧԉʹैࣄɻ2018೥6݄ɺגࣜձࣾyutoriऔక໾ब೚ɻ גओ ZVUPSJܦӦਞ

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CONFIDENTIAL 2020೥7݄ʹҠస ਆઘӺెา1෼ɾौ୩Ӻెา10෼ beach ΦϑΟε

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CONFIDENTIAL ձࣾ֓ཁ จԽʹ͍ͭͯ

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CONFIDENTIAL

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CONFIDENTIAL yutoriͷଘࡏՁ஋ ϑΝογϣϯϒϥϯυΛవ͏͜ͱͰ ະ஌ͷ࠽ೳΛ΋ͭੈքதͷϋάϨϞϊ͕ ͦͷζϨΛڧ͞ʹ൓సͤ͞ΒΕΔΑ͏ʹ WHY

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CONFIDENTIAL

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CONFIDENTIAL ձࣾ֓ཁ ࣄۀʹ͍ͭͯ

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CONFIDENTIAL ϝσΟΞͰ͋Δݹணঁࢠͱ9090ɺgenzaiͳͲෳ਺ͷD2CϒϥϯυΛల։ɻ ߹ܭ ϑΥ ϩϫʔ ɿ2 5 . 5ສਓ ࠃ಺࠷େڃͷݹணίϛϡχςΟɻݹண ίʔσΛϦϙετͰ঺հ͢ΔΠϯελά ϥϜΞΧ΢ϯτʮݹணঁࢠʯ ʢ@furuzyoʣ͸ɺ2017೥12݄ʹΞΧ΢ ϯτ։ઃ͔Β໿1೥ͰϑΥϩϫʔ21ສਓ Λಥഁɻݱࡏ͸25ສ5ઍਓʢ2022೥3݄ ݱࡏʣΛ௒͑ɺϢʔβʔࢀՃܕͷΤϯύ ϫʔϝϯτϝσΟΞ΁੒௕͠ಠࣗͷੈք ؍ͱܦࡁݍΛܗ੒தɻ ߹ ܭϑ Υϩ ϫ ʔɿ 8 3 . 7ສ ਓ ෳ਺D2CϒϥϯυͷӡӦࣄۀ ݹணϝσΟΞ D 2 C ϒϥϯυ ΞύϨϧϝσΟΞࣄۀ ͱ 9090΍genzaiͳͲɺςΠετͷҟͳΔ8 ͭͷD2CϒϥϯυΛల։ɻݹணͷൢച͔ Β࢝·ΓɺݱࡏͰ͸ΦϦδφϧͷάϥ ϑΟοΫ΍σβΠϯΛ঎඼ʹࡌͤ੡଄͔ Βൢച·ͰΛߦ͏ɻࠓ೥౓தʹ৽نͰ3 ϒϥϯυͷ্ཱͪ͛Λ༧ఆɻD2Cϒϥϯ υͷ߹ܭϑΥϩϫʔ͸83ສਓΛಥഁɻ χονͳྖҬͰ೤ڰతͳϑΝϯίϛϡχ ςΟʔΛܗ੒͠ɺಠࣗͷੈք؍Λදݱ தɻ ձࣾશମͷInstagram߹ܭϑΥϩϫʔ਺͸ 100ສਓ Λ௒͑Δ

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CONFIDENTIAL ΞύϨϧϝσΟΞࣄۀ ݹணʹಛԽͨ͠ΠϯελϝσΟΞʮݹணঁࢠʯΛӡ༻ɻ ϑΥϩϫʔɿ2 5 . 5ສਓ ࠃ಺࠷େڃͷݹணίϛϡχςΟɻݹணίʔσΛϦϙε τͰ঺հ͢ΔΠϯελάϥϜΞΧ΢ϯτʮݹணঁࢠʯ ʢ@furuzyoʣ͸ɺ2017೥12݄ʹΞΧ΢ϯτ։ઃ͔Β ໿1೥ͰϑΥϩϫʔ21ສਓΛಥഁɻݱࡏ͸25.5ສਓ ʢ2022೥3݄ݱࡏʣΛ௒͑ɺϢʔβʔࢀՃܕͷΤϯύ ϫʔϝϯτϝσΟΞ΁੒௕͠ಠࣗͷੈք؍ͱܦࡁݍΛ ܗ੒தɻ ݹணঁࢠ

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CONFIDENTIAL D2Cϒϥϯυࣄۀ ςΠετͷҟͳΔϒϥϯυΛෳ਺ӡӦɻͦͷதͰ΋ܭ3ͭͷࣄۀ෦͝ͱʹ෼͚ͯઓུΛߏங ςΟʔϯΧϧνϟʔ σβΠφʔζ τϨϯυ ࠓޙ΋ෳ਺ϒϥϯυͷ্ཱͪ͛༧ఆ͋Γ

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CONFIDENTIAL ετϦʔτɹςΟʔϯΧϧνϟʔ 9 0 9 0 ϑ Υϩϫ ʔ ɿ 2 5 . 8ສ ਓ c e n t i m e t e r My su gar b abe ֤೥୅Λ୅ද͢ΔϢʔεΧϧνϟʔΛϦόΠόϧͨ͠ετϦʔτܥϒϥϯυͱͯ͠ɺΦϦδφϧσβΠϯͷΞΠςϜΛల։ɻ ϑΥ ϩϫʔ ɿ 7 . 8ສ ਓ ϑΥ ϩ ϫʔɿ5 . 3ສਓ N G ϑΥϩ ϫʔɿ1 . 0ສਓ

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CONFIDENTIAL CONFIDENTIAL 9090 ʮݞගுΒͳ͍ੜҙؾ͞ʯΛίϯηϓτʹɺ90೥୅ͷϢʔεΧϧνϟʔΛϦόΠό ϧͨ͠ετϦʔτܥϒϥϯυͱͯ͠ɺΦϦδφϧσβΠϯͷΞΠςϜΛల։ɻ ଈ׬ചͰೖखࠔ೉ɺϙοϓΞοϓͷߦྻɺ࿩୊ͷλϨϯτ΍ϒϥϯυͱͷίϥϘͳ Ͳɺ90೥୅ͷཪݪΛኲኵͱͤ͞Δ࢓ֻ͚Ͱɺ10~20 ୅ͷஉঁΛத৺ʹѹ౗తͳࢧ࣋ ΛूΊΔɻաڈʹ͸#FR2,WIND AND SEAͳͲͱͷίϥϘΛ࣮ࢪɻ @9090s_ ϑΥϩϫʔ: 2 5 . 8ສਓʢ2 0 2 2 ೥ 3 ݄ݱ ࡏ ʣ

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CONFIDENTIAL centimeter 2020೥3݄ʹΦʔϓϯɻ Back To The ChildhoodΛςʔϚʹɺ ࢥय़ظʹΈΜͳܦݧͨ͠ϫϧͬΆ͞΁ͷಌΕͱɺ༡ͼ৺͕ίϯηϓτɻ ݘͷΩϟϥΫλʔͷ”ϧʔϥʔ͘Μ”΍ɺ2000೥୅ͷHIPHOPΧϧνϟʔ Λኲኵͤ͞ΔάϥϑΟςΟ͕ਓؾͳετϦʔτϒϥϯυ ɻ @centimeter_store ϑΥϩϫʔ7 . 8ສਓʢ2 0 2 2 ೥3 ݄ ݱࡏʣ

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CONFIDENTIAL Mysugarbabe @mysugarbabe_official ϑΥϩϫʔ5 . 3ສਓʢ2 0 2 2 ೥3 ݄ ݱࡏʣ 2020೥12݄ελʔτɻ ʮଟ༷ੑͱࣗ༝ʯΛςʔϚʹɺւ֎ετϦʔτΛ࣠ͱ͢ΔΞΠςϜΛల։ɻ Χϥϑϧͳ৭࢖͍ͱάϥϑΟοΫͷϩΰΞΠςϜΛத৺ʹɺൢചޙଈ׬ച͢Δ ͳͲଟํ໘Ͱ஫໨Λཋͼ͍ͯΔɻ

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CONFIDENTIAL NG @ng_xoxo.s2.jp ϑΥϩϫʔ1 . 0ສਓʢ2 0 2 2 ೥3 ݄ ݱࡏʣ 2021೥12݄Φʔϓϯ ฏ੒ΪϟϧΛϦόΠόϧͨ͠৽͍͠”ྩ࿨Ϊϟϧ”Λίϯηϓτʹɺ2000೥୅ॳ ظʹྲྀߦͨ͠y2kϑΝογϣϯΛɺετϦʔτͷղऍͰఏҊ͢Δϒϥϯυɻ NGͷTiktokΞΧ΢ϯτ͸্ཱ͔ͪ͛Β1ϲ݄ͰϑΥϩϫʔ1ສਓಥഁ͠ɺτϨϯ υʹͳ͍ͬͯΔฏ੒Ϊϟϧ΍y2kϑΝογϣϯ΁ͷಌΕ͕10~20୅ͷঁͷࢠͨͪ ͷڞײΛੜΜͰ͍Δɻ

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CONFIDENTIAL ετϦʔτɹσβΠφʔζ ۀքͰஶ໊ͳσβΠφʔ΍ελΠϦετͱڠۀ͠ɺ೤ڰతͳίϛϡχςΟʔΛܗ੒͢ΔετϦʔτܥϒϥϯυΛల։ɻ genzai ϑ Υϩ ϫ ʔ ɿ 6 . 1ສ ਓ WHEREPUNK ϑΥ ϩϫ ʔɿ0 . 5ສਓ PA M M ϑΥϩ ϫʔɿ1 . 3ສਓ

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CONFIDENTIAL Genzai 2021೥3݄Φʔϓϯɻϒϥϯυ໊͕ࣔ͢ʮݱ ࡏ ʯͱ͔ͦ͜Βಀ͛Δɺ͢ͳΘͪલʹ ਐΉ͜ͱ ʮಀ૸ʯΛίϯηϓτʹܝ͛ͨετϦʔτϒϥϯυʮgenzaiʯɻΞʔτ σΟϨΫλʔӬށమ໵͕σβΠϯɺ؂मΛ୲౰ɻ ෯޿͍Χϧνϟʔɺࢥ૝Λམͱ͠ ࠐΜͩΞΠςϜΛల։͍ͯ͠ΔɻLOOKͷϞσϧʹ͸एखͷ৽ӶϥούʔΛى༻ ͠ɺ HIPHOPΛ޷͖ͳ 10~20୅Λத৺ʹࢦࣔΛूΊ͍ͯΔɻ @genzai_official ϑΥϩϫʔɹ6 . 1ສਓʢ2 0 2 2 ೥ 3 ݄ ݱࡏʣ

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CONFIDENTIAL Pamm spoken words projectͱyutori͕λοάΛ૊Έ2021೥6݄ςΩελΠϧϒϥϯυ ʮPAMMʯΛϦϒϥϯσΟϯάOPEN ΦϦδφϧͷςΩελΠϧͰ৭઱΍͔ͳࢥ૝ΛσβΠϯɻ ഽʹ͍ۙϗʔϜ΢ΣΞ΍Ξϯμʔ΢ΣΞΛల։͠ɺίϯηϓτ͸ʮࢥ૝Λవ͏ʯɻ ੜ࢈ऀͱফඅऀ૒ํʹͱͬͯྑ͍΋ͷͮ͘Γͱ͸Կ͔Λߟ͑ɺগྔൃ஫΍αεςφ ϒϧૉࡐͷ׆༻ͳͲ࣋ଓՄೳͳϒϥϯυΛ໨ࢦ͢ɻ @pammofficial ϑΥϩϫʔ1 . 3ສਓʢ2 0 2 2 ೥3 ݄ ݱࡏʣ

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CONFIDENTIAL where punk 2021೥11݄OPEN 1980೥୅ͷύϯΫΧϧνϟʔͷࢥ૝Λݱ୅తͳετϦʔτ΢ΣΞͰ࠶ղऍͨ͠ΞΠ ςϜΛల։͢Δϒϥϯυͱͯ͠ελʔτɻελΠϦετͷTEPPEI͕σΟϨΫγϣ ϯΛ୲౰͠ɺϑΝογϣϯۀք͔Β΋஫໨ΛཋͼΔٸ੒௕தͷϒϥϯυɻ12݄ͷί ϨΫγϣϯͰ͸ɺΦΧϞτϨΠδ͕ϞσϧΛ຿ΊΔͳͲߋͳΔඈ༂͕ظ଴͞ΕΔɻ @wherepunk_official ϑΥϩϫʔ0 . 5ສਓʢ2 0 2 2 ೥3 ݄ ݱࡏʣ

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CONFIDENTIAL τϨϯυ ҠΓมΘΓͷૣ͍τϨϯυͷதͰɺSNSʹͯϑΝϯͱͷ઀఺͕ଟ͍ར఺Λੜ͔͠ΦϦδφϧ঎඼Λاը͠ల։ɻ nemne ϑ Υ ϩϫ ʔ ɿ 1 5 . 9ສਓ s p o o n ϑΥ ϩϫ ʔɿ1 0 . 2ສ ਓ B R O K E N B A S E ϑΥϩ ϫʔɿ8 . 9ສਓ

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CONFIDENTIAL nemne 2021೥6݄zozotownʹΦʔϓϯɻ τϨϯυ✖ϰΟϯςʔδϥΠΫͳΦϦδφϧ঎඼Λల։ɻ ѹ౗తίεύͷϓνϓϥײ΋ັྗɻ τϨϯυಛԽͷϨσΟʔεΧδϡΞϧϒϥϯυɻ @nemne_store ϑΥϩϫʔ1 5 . 9ສਓʢ2 0 2 2 ೥ 3 ݄ݱ ࡏʣ

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CONFIDENTIAL CONFIDENTIAL spoon 2021೥6݄ʹϦϒϥϯσΟϯάɻ ϰΟϯςʔδςΠετͷߴݟ͑ΞΠςϜΛల։ɻ ΄Μͷͪΐͬͱഎ৳ͼ͍ͨ͠ ࢲͷͨΊʹ༳Εͯ͘ΕΔ͓༸෰ ΛςʔϚʹ τϨϯυΧϥʔΛऔΓೖΕͨɺࠓ࣌ελΠϧΛఏҊ͍ͯ͠Δɻ @spoon__store ϑΥϩϫʔ1 0 . 2ສਓʢ2 0 2 2 ೥ 3 ݄ݱ ࡏʣ

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CONFIDENTIAL BROKEN BASE -work, military, town youth- ෰ʹͩ͜ΘΓΛ࣋ͭਓʑʹ޲͚ͯɺ ϫʔΫɺϛϦλϦʔɺλ΢ϯϢʔεςΠετΛఏҊ͢Δϒϥϯυɻ ओʹΞϝϦΧݹண΍ϢʔϩϰΟϯςʔδ͔Βண૝Λಘͨ঎඼Λల։͠·͢ɻ @brokenbase_official ϑΥϩϫʔ8 . 9ສਓʢ2 0 2 2 ೥3 ݄ ݱࡏʣ

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CONFIDENTIAL ձࣾ֓ཁ νʔϜʹ͍ͭͯ

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CONFIDENTIAL ͭΑ͞ ͓΋͠Ζ͞ ΍͞͠͞ yutoriͷϝϯόʔʹڞ௨͢Δ3ͭͷಛ௃ ʮTURN STRANGER TO STRONGERʯ๻Β͕ܝ͛Δϛο γϣϯ͸ɺະ஌ͷ࠽ೳΛ΋ͭੈքதͷϋάϨϞϊ͕ɺͦͷ ζϨΛڧ͞ʹ൓సͤ͞ΒΕΔΑ͏ʹ͢Δ͜ͱɻͦΜͳϛο γϣϯʹڞײͯ͠ू·͍ͬͯΔyutoriͷϝϯόʔ͸ɺपΓ ͷҙݟΛ൱ఆͨ͠ΓͤͣʮͦΕ͍͍Ͷʂʯͱड͚ೖΕΔɻ ϐϡΞʹ૬खΛܟ͑Δ”΍͞͠͞”͕͋Δɻ yutoriΛए͍ਓ͕ू·ͬͯ޷͖ͳ͜ͱΛ͍ͯ͠Δ؀ڥͱظ ଴͢Δํ΋ଟ͍͕ɺ࣮ଶ͸ͦ͏Ͱ͸ͳ͍ɻৗʹ΋͏Ұา ઌͷظ଴ʹԠ͑ΔͨΊɺటष͍͜ͱ΋۪௚ʹऔΓ૊ΊΔ” ͭΑ͞”Λ࣋ͭϝϯόʔ͕ू͍ͬͯΔɻ Ϣʔβʔ͕ԿΛٻΊ͍ͯΔ͔ʁͦΕ͚ͩΛ௥͍٧Ί͍ͯ ͯ΋͙͢ʹ๞͖ΒΕͯ͠·͏͠ɺ΅͘Β΋͓΋͠Ζ͘ͳ ͍ɻ࣌ʹ͸Ϣʔβʔͷظ଴Λগ͠ཪ੾ΔΑ͏ͳ࢓ֻ͚΋ ඞཁɻͦΜͳ͍ͨͣΒΛ࢓ֻ͚ΒΕΔ” ͓΋͠Ζ͞” Λ݉Ͷ උ͑ͨϝϯόʔ͕ू·͍ͬͯΔɻͦΕ͕ϓϩμΫτʹࠢΛ ਧ͖ࠐΉ͠ɺyutoriͷ୉ޣຯͩɻ

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CONFIDENTIAL 32 ϒϥϯυ૊৫ਤ ϒϥϯυMD ΫϦΤΠςΟϒ σβΠϯ ϩδεςΟΫε ɾɾɾ ɾɾɾ ϒϥϯυԣஅʢίʔϙϨʔτɾαϓϥΠνΣʔϯɾCS)ɹ ϒϥϯυMD ΫϦΤΠςΟϒ σβΠϯ ϩδεςΟΫε ϒϥϯυMD ΫϦΤΠςΟϒ σβΠϯ ϩδεςΟΫε ϒϥϯυMD ΫϦΤΠςΟϒ σβΠϯ ϩδεςΟΫε ϚʔέςΟϯά ϚʔέςΟϯά ϚʔέςΟϯά ϚʔέςΟϯά

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CONFIDENTIAL 33 22% ैۀһ਺ɾฏۉ೥ྸ ैۀһ਺ɹશ 40໊ ※2022೥3݄࣌఺ɹ໾һɾࣾһɾΞϧόΠτ ฏۉ೥ྸɹ24.7ࡀ

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CONFIDENTIAL 34 2015೥ʹגࣜձࣾϑϯβʹΞϧόΠτͰೖࣾɻࢠձࣾ ԽͷλΠϛϯάͰɺ2016೥ʹגࣜձࣾϛΫγΟʹೖ ࣾɻΤϯλϝܥͷΦ΢ϯυϝσΟΞͷӡӦ΍ɺ Youtubeνϟϯωϧͷ্ཱͪ͛ͳͲΛߦ͏ɻ2019೥1݄ ʹגࣜձࣾyutoriʹೖࣾɻ৽نϒϥϯυͷ্ཱͪ͛ͱ ϚʔέɾϓϩϞʔγϣϯΛ୲౰ɻ 2016೥4݄ɺגࣜձࣾϏζϦʔνʹ৽ଔ3ظੜͱͯ͠ೖ ࣾɻ Ӧۀͱͯ͠Լ൒ظશࣾΞϫʔυͰ৽ਓ৆Λड৆ɻ ͦͷޙɺΧελϚʔαΫηεʹҟಈ͠࠾༻ࢧԉͱސ٬ ࢧԉͷ࢓૊ΈԽʹैࣄɻ2019೥8݄ɺגࣜձࣾyutoriͷ όʔνϟϧϞσϧࣄۀ෦ʹࢀըɻࣄۀ։ൃ୲౰Λܦ ͯɺݱࡏ͸2ͭͷΞύϨϧϒϥϯυͷϚωʔδϟʔΛ୲ ౰ɻ ᖛా ᐼ ϚʔέςΟϯάϚωʔδϟʔ 2006೥גࣜձࣾΞϦγΞೖࣾɻPAGEBOYʹͯMDɺό ΠϠʔͳͲ༷ʑͳۀ຿Λܦݧͷޙɺ2018೥ʹגࣜձࣾ ΞμετϦΞͷάϧʔϓձࣾbuzzwitೖࣾɻ৽نD2Cϒ ϥϯυΛ্ཱͪ͛ɺ3೥Ͱ਺ेԯن໛ͷϒϥϯυʹҭͯ Δɻ2021೥5݄ʹגࣜձࣾyutoriʹೖࣾɻݱࡏ͸ϒϥϯ υࣄۀຊ෦ͷ౷ׅΛ୲౰ɻ ࠤ౻༞հ ϒϥϯυϚωʔδϟʔ ᢠڮɹ੣ ϒϥϯυϚωʔδϟʔ ࣾһ঺հ 2019೥גࣜձࣾେ࿨૯ݚʹೖࣾɻۚ༥ܥITͷγεςϜ ΤϯδχΞͱͯ͠ۀ຿Λܦݧͷޙɺ2020೥5݄ʹגࣜձ ࣾyutoriʹࢀըɻೖࣾޙ͸αϓϥΠνΣʔϯ୲౰ͱͯ͠ ೖࣾ͠ɺ஫จ͔Βग़ՙ·ͰͷҰ࿈ͷ෺ྲྀ໢ͷ࠷దԽͱ ৽نੜ࢈ઌͷ։୓Λ࣮ࢪɻݱࡏ͸όοΫΦϑΟεͱਓ ࣄ࠾༻ͷ੹೚ऀΛ୲౰ɻ ੨ౢ݋࢜࿠ ίʔϙϨʔτϚωʔδϟʔ

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CONFIDENTIAL 35 ग़యɿForbes JAPAN https://forbesjapan.com/articles/detail/37803 NEWS ग़యɿϚπίձٞ https://www.ntv.co.jp/matsukokaigi/articles/6kuun6o54o1s37yv6.html WebϝσΟΞ TV ৽ฉ ग़యɿણݚ৽ฉࣾɹ2021೥1݄1೔ܝࡌ https://senken.co.jp/

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CONFIDENTIAL ձࣾ֓ཁ ؀ڥɾ੍౓

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CONFIDENTIAL 37 جຊ৘ใ बۀ࣌ؒɿϑϨοΫελΠϜ੍ʢίΞλΠϜ 12:00-16:00ʣ ٳ೔ɿ౔೔ॕ೔ɹ೥຤೥࢝ɹՆقٳՋ(3೔) ༗څɿೖࣾ൒೥ޙ෇༩ बۀ৔ॴɿຊࣾΦϑΟεɹঢ়گʹԠͯ͡ϦϞʔτ ෭ۀɿՄʢڝ߹ʹͳΓ͏Δ΋ͷ͸NGʣ ͦͷଞɿ֤छࣾձอݥ׬උɹ௨ۈख౰ɹͦͷଞ֤छख౰

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CONFIDENTIAL શε τΞͷ঎ ඼ Λಛผ Ձ ֨Ͱ ߪೖ ͢Δ ͜ͱ͕ Մ ೳ 38 ෱རްੜ ׂࣾ ֤ छπ ʔϧ ࢧ څ ϥ ϯ ν୅ ิ ॿ ݄ ʹ1 0 0 0 ԁͷ ϥ ϯν ୅ ิॿ ʢ ਖ਼ࣾ һͷ Έ ର৅ ʣ ۀ຿ʹඞ ཁͳa d o b e౳ ͷ πʔϧ࢖ ༻ྉ͸ ձࣾ ෛ ୲ ͦͷଞʹ΋ίʔώʔϝʔΧʔ΍ࣾһཱྀߦͳͲಇ͖΍͍͢؀ڥΛଓʑ੔උத

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CONFIDENTIAL 39 ਓࣄ੍౓ Q(7݄ɾ1݄) ݄࣍ ִि ࢛൒ظɿධՁ໘ஊʹͯதؒධՁɹ೔ؼΓ߹॓ ݄࣍ɿకΊձͰࣄۀ෦໨ඪͷਐḿൃද ִिɿͽ͑ΜλΠϜ ݄࣍ ݄࣍ ִि ִि ִि ִि ִि ൒ظ(4݄ɾ10݄) ൒ظɿڅ༩վగΛ൐͏ධՁ໘ஊ ݄࣍

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CONFIDENTIAL 40 ্௕ʹ೰ΈΛ૬ஊ͢Δͽ͑ΜλΠϜɹ࢓ࣄͷ͜ͱ͔ΒϓϥΠϕʔτͳ͜ͱ·Ͱ ͽ͑ΜλΠϜ

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CONFIDENTIAL 41 ࣄۀ෦͝ͱͷ࣮੷ൃදͱϝϯόʔʹΑΔίϯςϯπ ݄࣍కΊձ

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CONFIDENTIAL 42 Qຖʹࣄۀͱݸਓͷ໨ඪઃఆͱධՁ໘ஊΛ࣮ࢪ ࢛൒ظ߹॓

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CONFIDENTIAL 43 ධՁ੍౓ ࣄۀߩݙ όϦϡʔମݱ શࣾߩݙ ࣄۀ΁ͷߩݙʹՃ͑ۃಓόϦϡʔͱѪ͞ΕόϦϡʔͷମݱ౓߹ શࣾ΁ͷӨڹ౓ͳͲ΋Ճຯͯ͠૯߹ධՁ

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CONFIDENTIAL ձࣾ֓ཁ ࠓޙʹ͍ͭͯ

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CONFIDENTIAL ձࣾ֓ཁ ʮ"4*"º453&&5ʯΛ࣠ʹਾ͑ɺΞδΞ࠷େͷετϦʔτΧϯύχʔ΁

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CONFIDENTIAL 46 طଘϒϥϯυͷάϩʔε ւ֎ൢ࿏ͷ։୓ M&A ୹ظ தظ ϒϥϯυͷࢀՃ ւ֎ൢ࿏ͷ։୓ طଘϒϥϯυͷάϩʔε ɾطଘϒϥϯυʹͳ͍ϚʔέοτͷϒϥϯυM&Aͷਪਐ ɾΞδΞϚʔέοτ΁ͷਐग़ ɾഓͬͨউͪύλʔϯΛ΋ͱʹάϩʔε ࠓޙͷల։

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CONFIDENTIAL ձࣾ֓ཁ ืूϙδγϣϯ

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CONFIDENTIAL 48 ืूཁ߲ ૯߹৬ ΫϦΤΠςΟϒ৬ ɾϒϥϯυMD ɾϚʔέςΟϯά ɾϩδεςΟΫε ɾαϓϥΠνΣʔϯ ɾΧελϚʔαϙʔτ ɾίʔϙϨʔτ ɾΫϦΤΠςΟϒ ɾσβΠϯ ֤৬छʹͯάϨʔυ΍ΩϟϦΞύε͕ҟͳΔ ࠷৽ͷืूϙδγϣϯ͸࠾༻ϖʔδʹهࡌ

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CONFIDENTIAL 49 ࠾༻ϑϩʔ 1st ୲౰ϝϯόʔ໘ஊ 2nd ໾һ໘ஊ 3rd τϥΠΞϧ ࠾༻୲౰΋͘͠͸ର৅ϒϥϯ υ ͷϝϯόʔ͕ΧδϡΞϧʹ ໘ஊ ยੴ(CEO) ΋͘͠͸੉೭ޱ (COO)ͲͪΒ͔͕ඞͣ໘ஊ΁ ࢀՃ 1 ʙ2 िؒఆྫձٞ΍νʔϜ m t g΁࣮ࡍʹࢀՃ͍ͯͨͩ͠ ͖͓ޓ͍ʹϑΟο τײΛ֬ೝ

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CONFIDENTIAL yutori ࠾༻