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ॅ · ͍ ୳ ͠ ͷ 
 ৽ ͠ ͍ ମ ݧ Λ ͭ ͘ Δ ͜ Ε · Ͱ ͱ ͜ Ε ͔ Β UX MILK FEST 2019.09.14 SAT

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ޫҪӳࢠ tsukuruba studios creativeࣨɾUI/UXσβΠφʔ
 ݉ cowcamoࣄۀϓϩμΫτ෦ɾσβΠϯ੹೚ऀ ΠΪϦεੜ·Εɺ೔ຊɾ୆࿷ͷϋʔϑɻ େֶ࣌୅͸ܳज़ֶ෦ͰϛϡʔδοΫϏσΦ࢙ΛςʔϚʹݚڀɻ
 େֶӃͱμϒϧεΫʔϧͰ΢ΣϒσβΠϯΛֶͼɺσβΠφʔΛࢤ͢ɻ 2009೥ʹ৽ଔͰָఱגࣜձࣾʹೖࣾɻ
 ෦ॺԣஅ૊৫ʹͯɺ֤ࣄۀ෦ͷΞϓϦɾWebͷUIσβΠϯΛ୲౰ɻ 2018೥2݄ʹπΫϧόʹೖࣾɻ
 Χ΢ΧϞͷSaaSπʔϧ։ൃɾAndroidΞϓϦͳͲΛ୲౰ɻ
 2019೥8݄ΑΓϓϩμΫτͷσβΠϯ੹೚ऀʹब೚ɻ

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Χ ΢ Χ Ϟ ʹ ͭ ͍ ͯ · ͣ ͸ ͝ ѫ ࡰ UX MILK FEST 2019.09.14 SAT

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Χ΢ΧϞɺ ͝ଘ஌Ͱ͔͢ʁ

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ෆಈ࢈ϙʔλϧ ʜͱࢥ͍ͬͯΔํɺଟ͍Ͱ͠ΐ͏

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ͳΜͰ ͢ ෆಈ࢈αʔϏε w w w w

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ෆಈ࢈ϙʔλϧ ஥հࣄۀऀ ങओ ෆಈ࢈
 ϙʔλϧ ചओ ख਺ྉ ܝࡌྉ ෺݅ܝࡌ ෺݅ͷചങ ෺݅৘ใఏڙ ஥հ ஥հ ख਺ྉ

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ෆಈ࢈ϙʔλϧ ஥հࣄۀऀ ങओ ෆಈ࢈
 ϙʔλϧ ചओ ख਺ྉ ܝࡌྉ ෺݅ܝࡌ ෺݅ͷചങ ෺݅৘ใఏڙ ஥հ ஥հ ख਺ྉ

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Χ΢ΧϞ ങओ ചओ ৘ใఏڙ ख਺ྉ ΤʔδΣϯταʔϏε ෺݅ɾސ٬ͷϚονϯά ෺݅ͷചങ ෺݅৘ใϝσΟΞ ஥հ ܝࡌ ख਺ྉ ஥հ

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ങओ ചओ Χ΢ΧϞ ങओ ചओ ৘ใఏڙ ख਺ྉ ΤʔδΣϯταʔϏε ෺݅৘ใϝσΟΞ ஥հ ܝࡌ ख਺ྉ ஥հ ෺݅ɾސ٬ͷϚονϯά ෺݅ͷചങ

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ମ ݧ Λ ஌ Δ ෆಈ࢈ߪೖͷ UX MILK FEST 2019.09.14 SAT

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ϢʔβʔϑΣʔζ ಺ݟ ݕ౼ ৚݅੔ཧ
 ݕࡧ ൺֱ ൓ڹ ಺ݟਃࠐ ߪೖ ମݧ

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ϢʔβʔϑΣʔζ ݕ౼ ൓ڹ ಺ݟ ৚݅੔ཧ
 ݕࡧ ൺֱ ಺ݟਃࠐ ߪೖ ͲΜͳՈʹ
 ॅΈ͍ͨʁ ମݧ

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ϢʔβʔϑΣʔζ ݕ౼ ൓ڹ ಺ݟ ৚݅੔ཧ
 ݕࡧ ൺֱ ಺ݟਃࠐ ߪೖ ໝ૝ ฻Β͠ͷໝ૝
 ֗ͷ৘ใऩू ͲΜͳ
 ฻Β͕͍ͨ͠͠ʁ

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ϢʔβʔϑΣʔζ ݕ౼ ൓ڹ ಺ݟ ߪೖ ໝ૝

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ϢʔβʔϑΣʔζ ݕ౼ ൓ڹ ಺ݟ ߪೖ ໝ૝ ମݧ ମݧ ίϯόʔδϣϯϙΠϯτʹ௚݁͢ΔϑΣʔζʹ໨͕޲͚ΒΕ͕ͪ

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ϢʔβʔϑΣʔζ ݕ౼ ൓ڹ ಺ݟ ߪೖ ໝ૝ αʔϏεɾϒϥϯυମݧ 69 $9 ࿈ଓͨ͠ମݧΛ͔ͭ͞ͲΔ΋ͷͱͯ͠ɺαʔϏεͷମݧ͕͋Δ

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STORY MAPPING

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ετʔϦʔϚοϐϯά ໝ૝ ݕ౼ ൓ڹ ಺ݟ ߪೖ ߦಈ ײ৘ ػೳ ମݧ ΦϯϥΠϯɾΦϑϥΠϯʹؔΘΒͳ͍ɺ͢΂ͯͷߦಈ ͳ͍΋ͷ ͋Δ΋ͷ ϖΠϯɾήΠϯ ϖΠϯ ϖΠϯɾήΠϯ ϖΠϯɾήΠϯ ͳ͍΋ͷ ͋Δ΋ͷ

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ετʔϦʔϚοϐϯά σβΠϯ
 ମݧ ίϯςϯπ ;Δ·͍ PRODUCT ϓϩμΫτ
 Ϛωʔδϟʔ ϓϩμΫτ ࣄۀઓུ શମઓུ σʔλ׆༻ ;Δ·͍ ମݧ BRAND ϒϥϯυ
 Ϛωʔδϟʔ CONTENTS ฤू௕ DESIGNER σβΠφʔ STRATEGIST ετϥςδετ αʔϏεͷӈ೴͔Βࠨ೴·Ͱɺશମײͱڞ௨ೝࣝΛڞ༗͢Δ

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ઃఆͨ͠৚݅Ͱ୳ͤΔ ΤϦΞ Ӻెา ங೥਺

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ΤϦΞ Ӻెา ங೥਺ ৚݅ʹ͋͏
 ෺͕݅ݟ͔ͭΒͳ͍ ༧ࢉ͕͋Θͳ͍ ઃఆͨ͠৚݅Ͱ୳ͤΔ

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ઃఆͨ͠৚݅Ͱ୳ͤΔ ͦΕҎ֎ͷ෺݅ͱ͸ग़ձ͑ͳ͍ ΤϦΞ Ӻెา ங೥਺ ৚݅ʹ͋͏
 ෺͕݅ݟ͔ͭΒͳ͍ ༧ࢉ͕͋Θͳ͍

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ͨͱ͑͹
 Իָ͕ฉ͖͍ͨͱ͖

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MOOD ARTIST

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LIFESTYLE SPEC

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͞·͟·ͳ੾ΓޱͰ
 ෺݅Λ·ͱΊΔ

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ମ ݧ Λ ͭ ͘ Δ l޷͖zʹͳͬͯ΋Β͏ UX MILK FEST 2019.09.14 SAT

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πʔϧ
 ػೳɾϢʔβϏϦςΟ ৘ใ
 ਖ਼͠͞ɾ৴པ ײ৘
 ָ͍͠ɾؾ͍͍࣋ͪ ✕ ✕ HAND HEAD HEART EXPERIENCE

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πʔϧ
 ػೳɾϢʔβϏϦςΟ ৘ใ
 ਖ਼͠͞ɾ৴པ ײ৘
 ָ͍͠ɾؾ͍͍࣋ͪ ✕ ✕ HAND HEAD HEART EXPERIENCE

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ͨͱ͑͹

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೔౰ͨΓΠϚΠνͳ
 ෺݅·ͱΊ

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Ֆݟͷ໊ॴͱ
 ͦͷۙ͘ͷ෺݅

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γεςϜϝοηʔδ

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ϦϦʔεϊʔτ ৹͕ࠪ௨Βͳ͘ͳΓഇࢭ

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಺ݟͷΑ͏͢ͷ
 ϜʔϏʔ

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Ξχϝʔγϣϯ

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✕ ✕ HEAD HAND HEART πʔϧ
 ػೳɾϢʔβϏϦςΟ ৘ใ
 ਖ਼͠͞ɾ৴པ ײ৘
 ָ͍͠ɾؾ͍͍࣋ͪ

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✕ ✕ HAND HEAD HEART πʔϧ
 ػೳɾϢʔβϏϦςΟ ৘ใ
 ਖ਼͠͞ɾ৴པ ײ৘
 ָ͍͠ɾؾ͍͍࣋ͪ ఆྔԽͮ͠Β͍ʮײ৘ʯͷՁ஋͸ɺ࣌ʹҡ͕࣋ࠔ೉ͳ৔߹΋ʜ

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MISSION VISION VALUE

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VISION JOYͱWOWͷ͋Δ ϥΠϑελΠϦϯάαʔϏε ҙࢤΛ࣮࣋ͬͯફ͢Δ

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TEAM

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CONTENTS ฤू෦ PRODUCT ϓϩμΫτ STRATEGY ܦӦاը MARKETING Ϛʔέɾاը AGENT SERVICE ΤʔδΣϯτ ϓϩμΫτ
 σβΠϯ੹೚ऀ ϒϥϯυ
 Ϛωʔδϟʔ ίϛϡχέʔγϣϯ
 σβΠϯ੹೚ऀ ✕ ҙࢤΛ࣋ͬͯਪਐ͢Δ࿮૊ΈΛͭ͘Δ

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ମ ݧ Λ ࢧ ͑ Δ ͓٬༷ΛΤείʔτ͢Δ UX MILK FEST 2019.09.14 SAT

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ෆಈ࢈αʔϏε͸
 ΦϯϥΠϯͰ׬݁͠ͳ͍ੈք

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ONLINE OFFLINE ݕ౼ ൓ڹ ಺ݟ ߪೖ ໝ૝

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CUSTOMER
 RELATIONSHIP
 MANAGEMENT

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જࡏతͳސ٬χʔζΛ
 ՄࢹԽ͢Δ

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ࣄۀ՝୊ ۀ຿ޮ཰ɾ઀٬඼࣭ɾ੒໿཰

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ߪೖ·Ͱͷ
 ͻͱΓ͋ͨΓͷ಺ݟ਺ 4 ໿ ݅ ଟ͍ํͩͱ16݅΋ʂ

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ΤʔδΣϯτ͕
 Ұ౓ʹ઀٬͢Δਓ਺ 10 ໿ ໊

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؅ཧ߲໨ɾࣄ຿ॲཧͷଟ͞ ઀٬
 ϑΣʔζ ઀٬
 εςʔλε ϩʔϯ৹ࠪ ॻྨ४උ ചओ࿈བྷ ސ٬
 εςʔλε

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ࣾ಺ ࣾ֎ ސ٬ CHARACTERS ొ৔ਓ෺ ઀٬ϑΣʔζ ઀٬εςʔλε ސ٬εςʔλε ࢿۚܭը ATTRIBUTE ଐੑ ετʔϦʔ
 ਓ෺ ΦϒδΣΫτ USERFLOW ઀٬ϑϩʔ ✕ ✕

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SORRY…"

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SORRY…" ৚݅ɾཁ๬Λ
 ࢹ֮తʹ੔ཧ

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ࣗಈԽɹ✕ɹਓͷख

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൓ڹ ΞϙৼΓ ಺ݟ ࣄۀ՝୊

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๲େͳΧϨϯμʔνΣοΫ ୲౰ऀґଘͰ࠶ݱੑ͕௿͍ ΤʔδΣϯτͷύϑΥʔϚϯε΁ͷߟྀ ࣄۀ՝୊ ۀ຿ޮ཰ɾଐਓԽɾࣄۀཁ๬

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઀ ٬ ਓ ਺ ✕ ε έ δ ỿ ʔ ϧ ✕ Ҡ ಈ ࣌ ؒ ✕ Ҋ ಺ ཤ ྺ ࣗಈԽՄೳͳ͜ͱ

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Ξ α Π ϯ ͷ ಁ ໌ ੑ ί ϯ σ ỹ γ ἀ ϯ ઀ ٬ ͷ ঢ় گ ࣗಈԽෆՄೳͳ͜ͱ

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SORRY…"

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Ϣʔβʔϑϩʔͱ
 ͦͷཪʹ͋Δࢥ͍Λ஌Δ ࢥ͍͕͋Δ͔Β
 ମݧ͕͋Δ

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ۀ຿πʔϧʹ΋ѪணΛ

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઀٬ͷਐḿ

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Ξϥʔτ

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αʔϏεʹؔΘΔ
 ͢΂ͯͷਓ͕ʮϢʔβʔʯ ΤϯυϢʔβʔ
 ͚ͩ͡Όͳ͍

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͜ Ε ͔ Β ͷ 
 Χ ΢ Χ Ϟ ৽͍͠ʮ͋ͨΓ·͑ʯΛ࡞Δ UX MILK FEST 2019.09.14 SAT

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69ͱ$9ͷγʔϜϨεͳମݧ ໨ࢦ͍ͯ͠Δ͜ͱ

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✕ ✕ HEAD HAND HEART σʔλ׆༻ ύʔιφϥΠζ +0:ͱ808

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αʔϏεͱͯ͠ͷମݧͷ࿈ͳΓ σʔλ׆༻ ༗ػɾ৘ॹͷՁ஋ σβΠφʔ͕͓΋͏͜ͱʜ

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͍ΖΜͳෆಈ࢈αΠτͰ
 ෺݅Λ୳͚ͯͨ͠Ͳɺ DPXDBNP͕Ұ൪
 ୳ָ͍͔ͯͯͬͨ͠͠ʂ ͳ͔ͳ͔͍͍Ո͕ݟ͔ͭΒͳͯ͘໘ ౗ʹͳΓ͔͚ͨͱ͖΋ɺΧ΢ΧϞͷ هࣄΛݟͯ
 ՈΛ୳͢ͷ͸ຊ౰ʹָ͔ͬͨ͠Ͱ͢ Ωϟονίϐʔ͕
 ༁Θ͔Βͳͯ͘บʹͳΔ DPXDBNPͷ
 Ξοϓσʔτઆ໌จ͕
 ϙΤϜ͡Όͳ͘ͳ͍ͬͯͯ
 ΊͪΌͪ͘Ό൵͍͠ɻ ͦ͜Ͱ฻Β͢
 ࣗ෼ͷ࢟ͱ͔
 ৭ʑ૝૾͢Δͱָ͍͠ DPXDBNPΈͯΔͱ
 ϫΫϫΫ͢Δ ࠓޙͷ฻Β͠ํ΍ੜ͖ํΛ
 Ұॹʹߟ͑ͳ͕Β
 ୳ͤͯྑ͔ͬͨ Χ΢ΧϞ͞ΜͰ
 ॅ·͍୳ͨ͠͠൒೥ؒ͸ ຊ౰ʹָ͔ͬͨ͠ɻ ਖ਼௚ϕʔεͰॻ͍ͯ͋Δ هࣄ͕޷ײ͕࣋ͯ
 ސ٬໨ઢͳͷ͕͘͢͝ྑ͍ DPXDBNP͸Ͳͷෆಈ࢈԰͞ΜΑΓ৴༻Ͱ͖Δʂ ֹۚมߋɺ੒໿৘ใ͕͙͢ʹ൓ө͞ΕΔ͔Β
 ৴པ౓ߴ͍Ͱ͢ʂ ͓෦԰୳͠Λ௨ͯࣗ͡෼ͷ
 ϥΠϑελΠϧ΍ຊ౰ʹେ੾ͳ΋ͷΛ ݟͭΊ௚͢͜ͱ΋Ͱ͖ͯɺ
 ࢲͷਓੜͷதͰ๨ΕΒΕͳ͍
 ϥΠϑΠϕϯτʹͳΓͦ͏Ͱ͢ɻ

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Ϣʔβʔମݧ͔Β
 αʔϏεମݧ΁ɻ

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஥ؒΛେืूதͰ͢ ΤϯδχΞɾσβΠφʔɾͦͷଞ৬छଟ਺ʂ ࠂ஌1 https://www.wantedly.com/companies/tsukuruba

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ʮૻϲ࡚ஊ࿩ࣨʯఆظ։࠵த
 ΏΔ͘ޠΓ߹͏ϛʔτΞοϓΠϕϯτͰ͢ ࠂ஌2 https://tkrb-studios.connpass.com/ https://twitter.com/tkrb_studios/

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THANK YOU!