Slide 29
Slide 29 text
1948
–
1971
Raymond
Loewy
A
certain
Mr
Graham
(of
apparent
ScoRsh
origins)
imported
Samuel’s
kerosene
into
India
and
sold
it
as
‘Graham’s
Oil’.
He
became
a
director
of
The
“Shell”
Transport
and
Trading
Company,
and
there
is
some
evidence
that
the
Shell
emblem
was
taken
from
his
family
coat
of
arms.
McDonalds
-‐
Jim
Schindler
in
1962
and
the
idea
was
first
introduced
by
Dick
and
Mac
McDonald
as
arch
shaped
signs
on
the
sides
of
their
then
‘walk-‐up
hamburger
stand’
Rob
Janoff,
1977
Apple
logo
Olympic
symbol
-‐
The
symbol
was
originally
designed
in
1912
by
Baron
Pierre
de
Couberdn,
Carolyn
Davidson
is
a
graphic
designer
best
known
as
the
creator
of
the
Nike
"swoosh".
Was
paid
$35
for
the
design.
Davidson
designed
the
swoosh
in
1971
while
a
graphic
design
student
at
Portland
State
University.
1968,
Daytons
Dry
Goods
Company
launched
as
Target
1986,
the
six-‐feathered
peacock
(represendng
NBC’s
six
divisions)
has
become
one
of
the
world’s
best-‐known
birds.
Ivan
Chermayeff
and
Tom
Geismar
Chase
Bank
Designed
in
1961,
when
few
American
corporadons
were
idendfied
by
abstract
symbols,
the
Chase
octagon
has
survived
a
series
of
mergers
WWF
–
1961
–
1986
Bridsh
environmentalist
and
ardst
Gerald
Wajerson
played
a
key
role
in
the
original
panda
logo
by
producing
the
inidal
sketches.
Bob
Kane,
Batman
1940
-‐2012
Starbucks:
An
evolved
look
for
the
40th
anniversary
of
the
coffee
shop
giant,
created
by
the
Starbucks
in-‐house
design
team
and
Lippincoj.
Irina
Blok
–
the
Android
designer
who
thought
up
the
logo