ゼロからのプロダクトローンチで学んだこと

by Shinsuke Abe

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θϩ͔ΒͷϓϩμΫτϩʔϯνͰֶΜͩ ͜ͱ ߹ಉษڧձ in େ౎ձԬࢁ -2016 Winter-

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࣭͝໰͸͓ؾܰʹ ࿩ͷ్தͰ΋

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ࣗݾ঺հ • Ѩ෦ ৴հ(@mao_instantlife) • גࣜձࣾϦκʔϜ • ։ൃνʔϜͷϚωʔδϟɺϓϩμΫτϚωʔδϟ • झຯɿғޟɺϘϧμϦϯά(ےτϨ)ɺΪλʔ • ڵຯɿDDDɺνʔϜϏϧσΟϯάɺύλʔϯϥϯήʔδ • ౶੍࣭ݶ(ࠓ೔͸ඇ൪)

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߹ಉษڧձϙΧʔϯ࿮ͷྺ࢙ • 2012೥ɿDDDʹ͍ͭͯ • 2013೥ɿDSLʹ͍ͭͯ • 2014೥ɿύλϯϥϯήʔδʹ͍ͭͯ • 2015೥ɿνʔϜͷจԽʹ͍ͭͯ

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ࠓ೥ͷओͳ׆ಈ಺༰ • γεςϜ×σβΠϯࢥߟޙ௥͍ϫʔΫγϣοϓ • ΦʔϓϯηϛφʔԬࢁ࣮ߦҕһ • Ԭࢁ৘ใϏδωεֶӃʹͯ։ൃϓϩηεߨٛ • AtlassianϢʔβάϧʔϓதࠃ஍ํ • ߹ಉษڧձ(Now)

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MallNavi https://mall-navi.com

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MallNavi • ಠࣗʹऩूͨ͠શࠃͷγϣοϐϯάϞʔϧͷσʔλϕʔ εΛར༻ͯ͠ɺίϯγϡʔϚ޲͚ͷݕࡧαʔϏεΛཱͪ ্͛ • ʮ̍λοϓͰҙ֎ͳൃݟʯΛίϯηϓτʹσβΠϯϦ χϡʔΞϧ • ࠓޙ΋ܧଓతʹαʔϏε޲্ͷاըதɺ͝ظ଴͍ͩ͘͞ • ͞ΒͳΔαʔϏε޲্ͷͨΊ͝ҙݟΛ͍͖ͨͩͨ͘

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MallNavi(ٕज़తଆ໘) • SpringBoot(Java) • MySQL • AWS ElasticBeanstalk(+Docker) • ։ൃϓϩηε͸Χϯόϯ • (ࠓޙ)ػցֶशʁ

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ຊ೔ͷςʔϚ ʮίʔυΛॻ͔ͳ͍ʯ ΩϟϦΞύεʹ͍ͭͯ

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ࢲͷ৬੹ • ϓϩμΫτϚωʔδϟͱͯ͠ɺMallNaviΛ੒ ޭͤ͞Δ • νʔϜϚωʔδϟͱͯ͠ɺνʔϜΛԁ׈ʹӡӦ ͢Δ • ձࣾͷ؅ཧ৬ͱͯ͠ɺଞ෦໳ͱ࿈ܞΛ͠ͳ͕ ΒձࣾͷϏδϣϯୡ੒ʹߩݙ͢Δ

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ࢲͷ৬੹ • ϓϩμΫτϚωʔδϟͱͯ͠ɺMallNaviΛ੒ ޭͤ͞Δ • νʔϜϚωʔδϟͱͯ͠ɺνʔϜΛԁ׈ʹӡӦ ͢Δ • ձࣾͷ؅ཧ৬ͱͯ͠ɺଞ෦໳ͱ࿈ܞΛ͠ͳ͕ ΒձࣾͷϏδϣϯୡ੒ʹߩݙ͢Δ ࠓ೔࿩͢͜ͱ

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ࠓ೔ͷ಺༰ • ख୳ΓͰ΍͖ͬͯͨϓϩμΫτϚωʔδϟۀͷ ;Γ͔͑Γ • Ͳ͏͍͏πʔϧ΍ϑϨʔϜϫʔΫΛ࢖͖ͬͯ ͔ͨ • ϓϩμΫτϚωʔδϟۀͷҙຯ(͕ݟ͑Δͱ͍ ͍ͳ)

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ϓϩάϥϚͰ͋ͬͨ͜ͱΛ ੜ͔ͯ͠ϓϩάϥϚఆ೥ޙͷ εΩϧηοτΛߟ͑ͨ

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΍͍ͬͯΔ͜ͱ • ࣄۀͷํ޲ੑݕ౼ • ϓϩμΫτͷϩʔυϚοϓ ܾఆ • σβΠφͱUXͷҙࢥܾఆ • ཁ݅Λॻ͘ • εςʔΫϗϧμʔϛʔςΟ ϯάͷ࢓੾Γ • ΤϯδχΞͱΞʔΩς Ϋνϟͷҙࢥܾఆ • ίʔυϨϏϡʔ • डೖςετ • σʔλ෼ੳج൫ͷ४උ • ։ൃϚωδϝϯτ

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ϓϩμΫτ͕ʮਖ਼͘͠ʯ ੒ޭ͢Δ͜ͱʹରͯ͠ ੹೚Λෛ͏ཱ৔

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ϓϩμΫτ͕ʮਖ਼͘͠ʯ ੒ޭ͢Δ͜ͱʹରͯ͠ ੹೚Λෛ͏ཱ৔

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ʮਖ਼͍͠ʯ΋ͷͬͯʁ • Θ͔Βͳ͍(Θ͔Βͳ͍) • ෆ҆ײͷݪҼ • ։ൃͰ͖Δʮ͔֬Β͠͞ʯͱͲ͏΍ͬͯ෇͖ ߹͏͔ʁ

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΍͖ͬͯͨ͜ͱ

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ϓϩμΫτΛத৺ʹ νʔϜͱϧʔϧΛ Ϛωδϝϯτ͢Δ

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໨త͸࣌ظʹΑͬͯมԽ ᴈ໌ظ ͔݄ ͲΜͳϏδωεΛ ͍ͨ͠ͷ͔ʁ ͦͷ΍Γํ͸ʁ ୳ࡧظ ͔݄ ୭ʹ޲͚ͯɺ ԿΛ࡞Δʁ Ϗδϣϯ͸ʁ ্ཱ͛ظ ͔݄ ӴੜཁҼ͸ʁ ࠷୹Ͱ࡞Δʹ͸ʁ ੒௕ظ /PX Ͳ͏ͨ͠ΒվળՄೳʁ ϦϦʔεͰֶश ํ޲Λݟग़͢ ظؒ

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ᴈ໌ظ ᴈ໌ظ ͔݄ ͲΜͳϏδωεΛ ͍ͨ͠ͷ͔ʁ ͦͷ΍Γํ͸ʁ ୳ࡧظ ͔݄ ୭ʹ޲͚ͯɺ ԿΛ࡞Δʁ Ϗδϣϯ͸ʁ ্ཱ͛ظ ͔݄ Ӵ੕ཁҼ͸ʁ ࠷୹Ͱ࡞Δʹ͸ʁ ੒௕ظ /PX Ͳ͏ͨ͠ΒվળՄೳʁ ϦϦʔεͰֶश ํ޲Λݟग़͢ ظؒ

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ϓϩμΫτΛ࡞Δͱ͸ʁΛ໛ࡧ ͨ࣌͠ظ • ࣄۀΛελʔτͤ͞Δํ๏ʹ͍ͭͯͷ৘ใऩू • ڠۀΛ୳Δ(࣮ݱͤͣ) • ୭͕ɺͲΜͳ੹೚Λ࣋ͬͯ΍Δͷ͔ʁ • ͓ͦΒ࣍͘ʹ΍Δͱ͖͸୳ࡧظ͔Β • ͭ·ΓܞΘΔݸਓͱͯ͠ඞཁͩͬͨ࣌ظ

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୳ࡧظ ᴈ໌ظ ͔݄ ͲΜͳϏδωεΛ ͍ͨ͠ͷ͔ʁ ͦͷ΍Γํ͸ʁ ୳ࡧظ ͔݄ ୭ʹ޲͚ͯɺ ԿΛ࡞Δʁ Ϗδϣϯ͸ʁ ্ཱ͛ظ ͔݄ Ӵ੕ཁҼ͸ʁ ࠷୹Ͱ࡞Δʹ͸ʁ ੒௕ظ /PX Ͳ͏ͨ͠ΒվળՄೳʁ ϦϦʔεͰֶश ํ޲Λݟग़͢ ظؒ

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ΞΠσΞΛग़ͯ͠͸ࣺͯΔ࣌ظ • Ϗδωεʹରͯ͠ͲΜͳϓϩμΫτ͕͍͍͔ • େ͖͘޿͛ͯବ໨ग़͠Λ͞ΕΔ • ผͷେ͖ͳ΋ͷΛ޿͛Δ • ӴੜཁҼΛ୳͢(MVP)

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ΞΠσΞΛ੔ཧ͢Δπʔϧྨ • γεςϜࢥߟͱσβΠϯࢥߟ • ϒϨετ + KJ๏ + ڧ੍࿈૝๏ͷ૊Έ߹Θͤ • ϓϩμΫτΦʔόʔϏϡʔ • ϢʔβετʔϦʔϚοϓ

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ิ଍ɿϓϩμΫτΦʔόʔϏϡʔ • ϓϩμΫτશମͷཁ݅Λهࡌ͢ΔจॻϑΥʔ Ϛοτ • ໊લ͸ͬͪ͜Ͱউखʹ͚ͭͯ࢖͍ͬͯΔ • ϓϩμΫτϨϕϧͰʮͳͥ࡞Δ΂͖͔ʯͱʮͦ Ε͸ਖ਼͍͔͠ʯΛॻ͘

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্ཱ͛ظ ᴈ໌ظ ͔݄ ͲΜͳϏδωεΛ ͍ͨ͠ͷ͔ʁ ͦͷ΍Γํ͸ʁ ୳ࡧظ ͔݄ ୭ʹ޲͚ͯɺ ԿΛ࡞Δʁ Ϗδϣϯ͸ʁ ্ཱ͛ظ ͔݄ ӴੜཁҼ͸ʁ ࠷୹Ͱ࡞Δʹ͸ʁ ੒௕ظ /PX Ͳ͏ͨ͠ΒվળՄೳʁ ϦϦʔεͰֶश ํ޲Λݟग़͢ ظؒ

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MVPΛ࠷୹Ͱ࡞Δ࣌ظ • ΤϯδχΞϦϯάϓϩηεΛܾΊΔ • ΞΠσΞΛטΈࡅ͘ྲྀΕΛ࡞Δ • ϦϦʔεֶͯ͠श͢ΔͨΊͷجૅ

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͍ͭ΋ͷπʔϧɾϓϥΫςΟε • Χϯόϯ • ;Γ͔͑Γ • redmine + Github + FeatureMap • UX Flowchart Cards

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੒௕ظ ᴈ໌ظ ͔݄ ͲΜͳϏδωεΛ ͍ͨ͠ͷ͔ʁ ͦͷ΍Γํ͸ʁ ୳ࡧظ ͔݄ ୭ʹ޲͚ͯɺ ԿΛ࡞Δʁ Ϗδϣϯ͸ʁ ্ཱ͛ظ ͔݄ Ӵ੕ཁҼ͸ʁ ࠷୹Ͱ࡞Δʹ͸ʁ ੒௕ظ /PX Ͳ͏ͨ͠ΒվળՄೳʁ ϦϦʔεͰֶश ํ޲Λݟग़͢ ظؒ

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Ϣʔβ͔Βֶश͢Δ࣌ظ • ϓϩμΫτͷϥΠϑαΠΫϧ੔උ • খ͘͞ࢼͨ͢Ίʹૣ͘ϦϦʔε͢Δ • Ͳ͏΍ͬͯಧ͚Δ͔Λߟ͑Δ • ʮࠓʯΛཱ٭఺ʹԕ͘ΛݟΔ

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੒௕Λࢧ͑Δπʔϧྨ • ϒϥϯσΟϯάͷํ਑Λ͸͖ͬΓͤ͞Δ • Google Analytics • ϖϧιφΛ໌จԽ͢Δ • σʔλ෼ੳج൫ • JIRA + Conﬂuence

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Θ͔͖ͬͯͨ͜ͱ

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ख୳ΓͰ΋ͳΜͱ͔ͳͬͨ • ϑϨʔϜϫʔΫͰߟ͑ํΛಋ͘ • ໨తΛཧղͯ͠࢖͍ͳΕΔ • ॳΊ͔ΒશͯΛֶ΂ΔͱࢥΘͳ͍ • ϦϦʔε͔ΒֶͿ͜ͱ΋ߟ͑Δ

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ֶशʹ͔͔Δίετ • ׳Ε͍ͯͳ͍ର৅͸ֶशʹ͕͔͔࣌ؒΔ • ϝϯλϧϞσϧ͕Ͱ͖Δ·Ͱ͸ޮ཰Λߟ͑ͳ ͍ • ࣌ؒతίετ͸ֶͼ͕ਐΉͱ୹͘ͳΔ

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࣌ؒ͸͍ͭ΋଍Γͳ͍΋ͷ • ΍Γ͍ͨ͜ͱͷ਺ >>> ΍ΕΔ͜ͱͷ਺ • ண࣮ʹ1ΛੵΈॏͶΒΕΔܧଓੑ • ϩʔυϚοϓ͕มΘΔ͜ͱΛڪΕͳ͍ • ݱஈ֊ͷܭը͕શͯͰ͸ͳ͍

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