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Lean startup intro in Crowsourcing week Aleksi Rossi @ Singapore 2013-06-07

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is a developer? is not a developer? is in a startup? would like to be in a startup? thinks enterpreneurship happens only in startups? knows what is this Lean start-up anyway? Who

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Lean Startup Build Product Measure Data Learn Ideas Minimum Viable Product Continuous deployment Scientific experiment Customer development Eliminate waste Split testing 5 Whys

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Methodology Lean Startup

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Methodology of maximizing probability of start-up success Lean Startup

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Methodology of maximizing probability of start-up success by eliminating waste Lean Startup

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Methodology of maximizing probability of start-up success by eliminating waste by repeatedly finding the right idea by talking to customers Lean Startup

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Methodology of maximizing probability of start-up success by eliminating waste by repeatedly finding the right idea by talking to customers and honing it into a vision. Lean Startup

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Methodology of maximizing probability of start-up success by eliminating waste by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Lean Startup

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Methodology of maximizing probability of start-up success by eliminating waste by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Building a minimal product (/service) iteratively Lean Startup

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Methodology of maximizing probability of start-up success by eliminating waste by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Building a minimal product (/service) iteratively by defining riskiest assumption Lean Startup

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Lean Startup Methodology of maximizing probability of start-up success by eliminating waste by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Building a minimal product (/service) iteratively by defining riskiest assumption, and validating it by devising a ”scientific experiment”.

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Lean Startup Methodology of maximizing probability of start-up success by eliminating waste by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Building a minimal product (/service) iteratively by defining riskiest assumption, and validating it by devising a ”scientific experiment”. Eventually, if you’re lucky

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Lean Startup Methodology of maximizing probability of start-up success by eliminating waste by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Building a minimal product (/service) iteratively by defining riskiest assumption, and validating it by devising a ”scientific experiment”. Eventually, if you’re lucky, you’ll have ”product/market fit”

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Lean Startup Methodology of maximizing probability of start-up success by eliminating waste by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Building a minimal product (/service) iteratively by defining riskiest assumption, and validating it by devising a ”scientific experiment”. Eventually, if you’re lucky, you’ll have ”product/market fit” and can concentrate on optimizing and scaling.

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Lean Startup Build Product Measure Data Learn Ideas

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Build Product Measure Data Learn Ideas Minimum Viable Product Continuous deployment Eliminate waste Agile software development is about Turning ideas like in user stories into (minimum viable) product by eliminating waste

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Build Product Measure Data Learn Ideas Learn a thing at a time ~ limit WIP Kanban could also be utilized at prioritizing learning

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Build Product Measure Data Learn Ideas Minimum Viable Product Sometimes Minimum Viable Product is no Build at all What’s the Agile team role then?

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Is there any product?

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Should there be any product if the goal is to find out if people want to get their timeline filtered?

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What do you mean by maximizing probability for success? Rudolf says: We already maximize the value! Don’t mess with Rudolf

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Agile is very effective on transforming an idea into a product

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Agile is very effective on transforming wrong idea into a product wrong idea flames out eventually

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Agile is very effective on transforming wrong idea into a product Lean uses iterations to learn what is a good idea flame out quickly and adapt

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How to help with the dirty laundry? Build Product Measure Data Learn Ideas

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Week Users 1 1111 2 2666 3 3554 Vanity metric 0   500   1000   1500   2000   2500   3000   3500   4000   1   2   3  

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Less Vanity metric Week Users Signed in Weekly active users (WAU) 1 1111 1111 100% 2 2666 1888 71% 3 3554 1466 41% 0%   25%   50%   75%   100%   1   2   3   Weekly  ac)ve  users  

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Story so far: A new feature X was added and announced How do you know the new feature is any good?

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Week Users Signed up Signed in Used feature X Usefulness 1 1111 1111 1111 666 60% 2 2666 1555 1888 444 24% 3 3554 888 1466 333 23% Is the new feature useful? 0%   25%   50%   75%   100%   1   2   3   Usefulness   No! It should be removed!

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We just learned a thing! Build Product Measure Data Learn Ideas

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Time for Questions!

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Aleksi.Rossi@iki.fi @AlekRossi http://aleksirossi.com https://speakerdeck.com/rossi/lean-startup-intro-at-crowdsourcingweek Thank you!

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